Privacy Policy

RetailWire is operated by Orion LLC (“we,” “our,” or “us”). This Privacy Policy explains what information we collect when you use retailwire.com and our related services, how we use it, who we share it with, and what rights you have over your data.

By using our Services you agree to the collection and use of information as described here. If you do not agree, please discontinue use of the Services.

1. Information We Collect

Information you provide directly

We collect information you submit through forms on the site. This includes:

• Newsletter sign-up: name and email address. Used to deliver our newsletter and related communications.
• Discussion registration / commenting: name, email address, and optional demographic information (company, job title). Used to manage your account and moderate community participation.
• Press release submission: name, email, company, and payment information (processed by Stripe — we do not store card details). Used to publish your announcement and process payment.
• Sponsor / resource forms: contact information submitted when you request a whitepaper, report, or other sponsor-gated resource. Used to deliver the resource and, with your consent, forwarded to the sponsoring company for follow-up.
• Contact form: name, email, company, and message. Used solely to respond to your inquiry.
• BrainTrust application: name, professional background, and any information you include. Used only to evaluate your application.
• Advertiser / marketing inquiries: contact and company information provided when requesting our media kit or discussing advertising. Retained for business development purposes.

Information collected automatically

When you visit our site we automatically collect certain technical and usage data, including:

• IP address, browser type, and device information
• Pages visited, time spent, and referring URLs
• Interactions with content, such as articles read and links clicked

This data is collected through cookies, server logs, and third-party analytics tools described below.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve the Services. Cookies allow us to recognize returning visitors, maintain session state, and measure site performance. You can control or disable cookies through your browser settings; disabling certain cookies may affect site functionality.

Third-party tools we use that may set their own cookies include:

• Google Analytics — website traffic and behavior analytics. Data is aggregated and not personally identifiable. Google Privacy Policy.
• Meta Pixel — advertising measurement and retargeting on Facebook/Instagram. You can opt out via Meta Ad Preferences.
• Advertising partners — sponsors and advertisers may serve cookies through content or ads displayed on the site. We do not control these cookies directly.

3. How We Use Your Information

We use the information we collect to:

• Deliver the Services, including newsletters and content
• Process payments for paid services (via Stripe)
• Respond to inquiries and support requests
• Moderate community participation and enforce our community guidelines
• Send marketing communications where you have opted in (you may unsubscribe at any time)
• Measure and improve site performance using aggregated analytics
• Fulfill sponsor data-sharing obligations where you have consented (see Section 5)
• Comply with legal obligations

4. Legal Basis for Processing (EEA/UK visitors)

If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases:

• Consent — for newsletter subscriptions, marketing communications, and sponsor data-sharing
• Contract — to fulfill paid services such as press release publication
• Legitimate interests — for fraud prevention, site security, and internal analytics
• Legal obligation — where required by law

5. How We Share Your Information

We do not sell your personal data. We share information only in the following circumstances:

• Sponsors: When you submit a form for sponsor-gated content (e.g., a whitepaper or webinar), your contact information is shared with the sponsoring company for the purpose stated on that page. This sharing is disclosed at the point of submission.
• Service providers: We work with trusted third-party services that help us operate:
  • Beehiiv — newsletter delivery and subscriber management
  • Stripe — payment processing (card data goes directly to Stripe and is never stored by us)
  • Supabase — secure database hosting
  • Google Analytics, Meta — analytics and advertising measurement
  Each provider processes data only as necessary to provide their service and is contractually bound to protect it.
• Aggregated / de-identified data: We may share aggregated demographic information (e.g., industry breakdown, job-title distribution) with sponsors and advertisers. This information cannot be used to identify any individual.
• Legal requirements: We may disclose information if required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of RetailWire, our users, or others.

6. Newsletters and Email Communications

If you subscribe to our newsletter, you will receive daily or periodic emails containing editorial content, sponsor messages, and partner offers. We use Beehiiv to manage subscriptions and deliver email.

You may unsubscribe at any time by clicking the unsubscribe link included in every email. Upon unsubscribing, we will suppress your address from future marketing sends. You may still receive transactional emails (e.g., press release purchase confirmations) that are necessary to fulfill a service you have requested.

7. Data Retention

We retain personal data for as long as necessary to fulfill the purposes for which it was collected, including to provide Services, comply with legal obligations, and resolve disputes. Specifically:

• Newsletter subscriber data is retained until you unsubscribe, at which point it is suppressed or deleted
• Account and comment data is retained while your account is active and deleted upon request
• Contact form submissions are retained for a reasonable period for record-keeping and follow-up
• Payment records are retained as required by law and our payment processor (Stripe)

8. Security

We take reasonable technical and organizational measures to protect your information, including encrypted data transmission (HTTPS), access controls limiting who can view personal data, and secure hosting infrastructure. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on where you are located, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Ask us to correct inaccurate or incomplete data
• Deletion: Request that we delete your personal data (subject to legal retention requirements)
• Portability: Receive your data in a structured, machine-readable format
• Opt-out of marketing: Unsubscribe from newsletters or marketing emails at any time
• Withdraw consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing
• California residents (CCPA): You have the right to know what personal information we collect, to opt out of the sale of personal information (we do not sell data), and to request deletion of your personal information

To exercise any of these rights, use our contact form. We will respond within 30 days.

10. Children’s Privacy

Our Services are intended for business professionals and are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will delete it promptly.

11. External Links

Our site contains links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external site you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page. Your continued use of the Services after changes are posted constitutes acceptance of the revised Policy.

13. Contact Us

For privacy-related questions, requests, or concerns, please use our contact form or write to us at: