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DiscussionBraintrust"When you consult or are a vendor to a brand, it’s like being a grandparent. But if you ARE the brand, you’re absolutely the parent. That metaphor really holds in this case."
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DiscussionBraintrust"I expect the initiative to be well received and it won’t hurt traffic to malls."
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Braintrust"VR with eye tracking has an important contribution to make. Its ultimate value and ROI will be determined on how effectively it's applied."
resources
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Case Study: American Giant shares KPI’s from its online gifting service
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[ON-DEMAND WEBINAR] Using Online Shopper Data to Drive Real ROI
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Consumers’ perceptions of over 30 different marketing and communications needs
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Retail 3.0: How to Connect Online & Offline Shoppers
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4 Steps to Convert the Online Window Shopper
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New Engagement Report: 50 Top U.S. Retailers
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New from IRI: Consumer confidence reflected in e-commerce growth
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Buy Online Pickup In-Store: State of the Industry
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A RetailWire ON-DEMAND WEBINAR: The New Art of Listening to Customers
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Hot digital marketing tech to help drive revenue and engagement
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