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Executive interview

What 8,736 Shoppers Reveal About AI Commerce

Recorded September 28, 2026

About this conversation

Syndigo CEO Simon Angove breaks down new shopper research and what it reveals about trust, product information, and AI-assisted commerce.

What the conversation covers

  • What makes shoppers trust a product page
  • Why missing or inaccurate product information costs sales
  • How structured product data reaches both shoppers and AI assistants

Featured in this video

Simon Angove

CEO · Syndigo