Rethinking Loyalty Engagement for Digital NativesPosted: April 4, 2019
Loyalty customers are always asked to prove who they are or to remember a membership number. No wonder their desire to engage soon disappears.
Members of loyalty programs typically spend between 12 – 18% more annually than non-loyalty program members, according to Accenture. And yet, many programs lack the digital architecture to satisfy the demands of always-on, multi-device-using digital natives, thereby preventing loyalty from achieving its goals or delivering viable ROI.
Download this whitepaper to learn about building a new customer centric loyalty model in order to overcome such loyalty challenges as restricted data flow, fragmented customer experiences and poor customer recognition.
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