Tom Dougherty

President and CEO, Stealing Share
Tom Dougherty is President and CEO of brand company Stealing Share. He has developed brands across all industries positioning them to grow and steal market share. Tom's unique perspective and opinions are often sought and quoted by The New York Times, FOX Business and CNN as well as many industry journals.
  • Posted on: 07/30/2018

    Will RadioShack find new life inside HobbyTown’s stores?

    RadioShack has needed a rebranding for a dozen years. The market has spoken and the management continues to turn a deaf ear. Ask what RadioShack means with an expanded customer base and you will hear the problem immediately. The brand as constituted is unimportant and irrelevant. The problem is not putting a store in a store, per se. They might as well open up stores within stores partnering with Stein Mart unless they address brand permissions.
  • Posted on: 07/25/2018

    Kroger’s 90-day terms have CPG suppliers seeing red

    This is a perfect example of the tail wagging the dog. The pipeline to the customer controls the entire game. CPG has done a poor job recently of differentiating their brands in meaningful ways. This means few consumers will change supermarkets if a desired product is not on the shelf. CPG: Invest in your brands. That is my advice. And investment goes way beyond features and benefits. It is always the emotional connection that ignites preference.
  • Posted on: 07/24/2018

    Chick-fil-A to pilot meal kit market test in ATL

    I actually think it is a smart move. Chick-fil-A has a very loyal following. This is simply an additional means to build the bond. Anything mobile (and kit foods are an extension of that concept) is the future.
  • Posted on: 07/23/2018

    McDonald’s offers free fries for mobile orders

    QSRs all need to push customers to mobile. Usage creates habits and it is important to get customers to download your app BEFORE they think they need it. Mobile is not the future. It's the present. Habit is spelled "mobile USAGE."
  • Posted on: 07/09/2018

    Amazon lowballs CVS and Walgreens on OTC med prices

    The online promise has two parts: economics and scope. Consumers expect both from Amazon. Prescription drugs are not excluded from these two values. So if I can get EVERYTHING I need in medicine (when I need it) and they save me money -- well, I'm in. This is what destination retail is facing. They need to be price-competitive in order to remain viable. But Amazon does not have the same overhead. They have an advantage and they are leveraging it. This is worrisome for traditional retailers because a trial in a new delivery system quickly becomes a habit.
  • Posted on: 07/02/2018

    Will California’s new privacy law set the standard for data protection?

    Consumers have developed a desire for greater control. They are demanding control over the data we collect. If we have learned anything in the past five years it is this — the dog is now wagging the tail (another way of saying the customer is always right). Winning in retail is about making adjustments to our models. No matter how wedded we are to them. The California law is just the beginning. It may have been rushed. It may have been poorly vetted. But it is the future. So my message to retailers is this: OWN it. Let the customer know you embrace their privacy. Give them choices. One of the choices they might just make will be loyalty to YOUR brand.
  • Posted on: 06/29/2018

    Will Amazon’s PillPack acquisition disrupt the retail pharmacy business?

    PillPack already had Amazon's model -- online purchasing. However, they lacked the reach of Amazon. Now with the acquisition, all bets are off. PillPack's reach and sales will soar. So this was a great move by Amazon.
  • Posted on: 06/28/2018

    Toy City pop-ups look to fill the gap left by Toys ‘R’ Us

    It all depends on how Party City defines success. They are pretty much alone in the party supply business. And Halloween pop-up stores are mainstream for that holiday. But toys? It gives them something else to sell but I doubt if toy pop-ups can ever become the destination that Halloween ones are. Toys: not the same brand of beer as PARTY. I believe there are just a couple of choices in retail going forward. A quarter of an inch deep and a million miles wide. Or a million miles deep and a quarter of an inch wide. This does not fit into either scenario.
  • Posted on: 06/27/2018

    Former CEO wants to bring Toys ‘R’ Us back from the dead

    They might resurrect the chain but it won't survive as long as they consider brick-and-mortar as an important part of the operation. I think the brand has some equity. But Amazon recently dined on their lunch. Much as Walmart did a few years back.
  • Posted on: 06/26/2018

    Analyst: Prime perk could eventually double customers at Whole Foods

    I think it is a pure WIN for Whole Foods. No impediments beyond a possible logistical hiccup or two. It is a stellar example of a retailer seeing beyond its founding model and adapting to new and permanent changes in buying habits. Being willing cannibalize an existing modality to win in the future. This ship has sailed and Whole Foods is onboard. Bravo.
  • Posted on: 06/05/2018

    Is data-driven marketing holding back storytelling?

    It is absolutely a mix of art and science. It is important to remember that data is correlational and not causal. All too often we look to quantify complex human behaviors into an algorithm. Telling the right story is as important as who you tell. Purchase choices are emotional at their root. The narrative is a means to connect with those emotional triggers. Remember Napoleon said (to paraphrase), "if it were simple, it would be the providence of mediocre minds." Can we automate engagement? I hope your competitors believe so.
  • Posted on: 05/29/2018

    Publix pulls political funding amid anti-gun protests

    There is no right or wrong answer in questions like this. The hope is that Publix knows their customers well enough to understand their political bent. There is nothing new in pressure over social issues. What has changed is that their are so many more of them these days. I advise clients to avoid all political issues, if they can. In today's world trying to walk the tightrope means alienating 50 percent of your customer base.
  • Posted on: 05/04/2018

    New Brookstone concept brings makers to the mall

    It’s a great idea. But it means repositioning malls as a relevant destination. While conceived as a means to facilitate convenient shopping they no longer serve this purpose. The internet has replaced them. You will see more of this idea blossom from Brookstone. But I doubt you will see it in malls. At least not in the somewhat near future.
  • Posted on: 05/03/2018

    Macy’s latest acquisition is all about STORYtelling

    Finally. Macy's looks to the future. Kudos to that. But, most of the iceberg is underwater and they need to reinvent the retail model. If they don't, this might just be lipstick on a pig.
  • Posted on: 05/01/2018

    Chico’s decides to join Amazon, since it can’t beat it

    If the floodgates do not open soon expect everyone on the other side to drown.

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