Tom Dougherty

President and CEO, Stealing Share
Tom Dougherty is President and CEO of brand company Stealing Share. He has developed brands across all industries positioning them to grow and steal market share. Tom's unique perspective and opinions are often sought and quoted by The New York Times, FOX Business and CNN as well as many industry journals.
  • Posted on: 04/22/2019

    Why is Petco doubling down on same-day delivery with Shipt and Instacart?

    The future is NOT same-day delivery. Same-day delivery is the world we live in now. Embrace it, expand it, and refine it.That is my council to retailers. Petco is not forward-looking with the new Shipt partnership. They are simply in the present. Don't agree? Ask your customers if they prefer a product that is available for immediate delivery or one with a longer delivery time, even one- to two-day delivery. Consumers get it. Retail is often a day late and a penny short. That same-day delivery ship sailed long ago. That tells you how long consumer memory stretches. It's not what did you do for me yesterday. It's what will you do for me RIGHT NOW.
  • Posted on: 04/05/2019

    Will Amazon, CVS or Walgreens win the speedy Rx delivery race?

    Amazon wins. The reason is SIMPLICITY. They are fast, reliable and part of our current fabric. Keeping thing simple and exerting more control are the hallmarks of all future success. Amazon is already being used for just about everything else. Adding prescription drugs is only additional work for Amazon. Not for the consumer.
  • Posted on: 04/04/2019

    Will rebranding deliver the results that Staples needs?

    If I only knew what "a worklife fulfillment company" IS. A hallmark of great brands must be simplicity and common sense. This is anything but. Ask someone what NIKE or APPLE represents and they can parrot back to you -- almost verbatim -- the brand's strategy. Can you imagine ANYONE repeating that line of drivel? I get it. The rebranding was needed. Staples certainly needed to change and adapt. But this is in no way a further refinement of the message. This is a brand lost with no idea how to find their way home (or to consumers' homes).
  • Posted on: 04/03/2019

    McDonald’s reverses positions, won’t actively oppose minimum wage hikes

    It is important that McDonald's takes this stand. That is, if you believe customer interaction has anything to do with hamburger sales. It promises McDonald's better employees. More dedicated employees. In the cutthroat world of fast food this is important. Only Burger King still believes you can out-menu the competition without standing for anything. others see it more holistically. Bravo McDonald's. Turns out that this seemingly altruistic move is self-serving too.
  • Posted on: 04/02/2019

    Again, Amazon attempts to shed Whole Foods’ high price image

    I would hope Amazon can bring the value of scale to Whole Foods. However, chasing lower prices does come at a cost. I worry about something I call brand-drift. Will Whole Foods' desire to compete on price cause some organic and fresh foods to suffer dilution? Despite claims to the opposite, keep your eyes open. Amazon's skill is appealing to the masses. Whole Foods is not Amazon.
  • Posted on: 04/01/2019

    Harris Teeter tests self-checkout store

    It is about time. Harris Teeter is my local Supermarket. Anything that gets you through checkout quicker and with more personal control IS better customer service. Now I don't even have to hear meanness and pandering phrases like "have a good one" and "did you find everything you were looking for?" It's not for everyone. Just those with no time to spare and the ability to move their arms.
  • Posted on: 03/19/2019

    Anthropologie hopes to earn an A+ with new plus-size clothing options

    It is an interesting move. One that reflects current demographics. But the reality is that women may shop more happily when they ignore their body size. This comment might anger some. But all you need do is look how upscale retailers label sizes smaller than they truly are. Marketing needs to reflect internal reality and not politically correct notions. I will watch this with great interest.
  • Posted on: 03/18/2019

    Burger King launches $5-a-month coffee subscription service

    Smart. Very smart. Loss leaders are nothing new. But it demonstrates a confidence in the chain's ability to up-sell the core food products. Others need to follow the lead or suffer the consequences.
  • Posted on: 03/12/2019

    What will it take to make department stores relevant again?

    Any change represents a brighter future for department stores. I believe the future is in customization, laser measuring, and less packed shelves. An idea I wrote about several years back. Transform the floor space with a single size in each garment and deliver the correct size to the dressing room when a customer is ready to complete shopping. This enables a civilized shopping experience.
  • Posted on: 03/11/2019

    Will Costco’s new $15 minimum wage hurt or benefit the chain?

    Of course it is to Costco's benefit and is in keeping with its brand.
  • Posted on: 03/08/2019

    Has Dollar Tree gotten Family Dollar turned around?

    Absolutely. A lesson to be learned by all retailers. Refresh. Rehab. Rebrand. It’s how change is managed.
  • Posted on: 03/06/2019

    Will Kohl’s deal with Planet Fitness make its rivals sweat?

    The key word here is "right-sizing." Smaller footprints make sense because of online pressures. But a partnership with Planet Fitness is a stretch. It reminds me of retail banking. As branches become less important and more openly rejected by customers, banks have decided to make their lobbies into cafes. Because, we all know how much we want to go into a bank to buy our morning coffee. I guess Kohl's thinks the sweaty people who work out at Planet Fitness will quickly (on the same visit) run into Kohl's to buy... shoes?
  • Posted on: 03/05/2019

    Sexy isn’t selling anymore for Victoria’s Secret

    The biggest issue is competition. Shoppers have more choices and easier shopping experiences. We could rewrite the article and instead of saying Victoria's Secret we could say "[insert retailer name here]." It is pretty evident that retailers can't survive supporting expensive and undervalued mall locations. The market has shifted and it's not coming back.
  • Posted on: 03/04/2019

    Technology disruptors are causing independent supermarkets to innovate

    If they continue to see these things as "costs" we have a clear glimpse into the problem itself. They need to start looking for answers outside of the grocery category. This is the kind of thinking that sent RadioShack and Toys "R" Us to the boneyard. My God. Costs? I have no words.
  • Posted on: 03/04/2019

    What will Amazon do with a conventional grocery banner?

    Amazon means BUSINESS. Their model is not in creating categories but in stealing share from others. Amazon improves category access. I'm betting on Amazon. If I had Kroger stock, I would sell it too.

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