Richard Hernandez

Director, Main Street Markets

With over 30 years’ experience in the retail sector, Richard’s expertise spans across a broad range of fields:

Pricing, strategic initiatives, store operations, category management, product development, data analytics, retail consultancy,  as well as being a coach and a mentor to those in and out of the retail sector.

He has worked for several top retail companies adding to his experience and gathering tools from his retail toolbox to continue his adventure in retail.

Richard believes that we can learn something from everyone.

He is excited to be part of the RetailWire BrainTrust, not only to share his knowledge, but to continue to be a student of retail.

  • Posted on: 06/18/2021

    Will Americans invite Best Buy into their backyards?

    I remember long ago, Best Buy was in categories that sat on the shelf and gathered dust. Eventually, they remerchandised and these categories were eliminated. We have come full circle now. The outdoor products might work if the assortment added can be run by your mobile device - I can see that tie-in being relevant. For me, Best Buy wouldn't be the first place I would look for a grill or patio umbrella.
  • Posted on: 06/17/2021

    Walgreens inks a deal with Uber Eats to expand same-day deliveries

    In the race of keeping up with the Joneses, Walgreens has no option but to invest in same-day delivery with partners that have discovered there is profit in delivering product other than food. As long as there is need for same-day or next-hour delivery options, there will be a need to offer the service or else someone else in the competitive arena will fill the gap.
  • Posted on: 06/16/2021

    Will Target hit the bullseye or miss with its store remodeling plan?

    The remodels are clean and simple and tech-forward. From the outside bullseye design and the merchandising space inside, there is more defined space for pickup/online ordering. Micro departments are delineated (they also tell stories of product, sustainability, etc.) but carry the same overall color scheme of the store to keep the concept cohesive.
  • Posted on: 06/15/2021

    How will companies manage a staff of vaccinated and unvaccinated workers?

    I am very interested to see how this will play out in offices, without affecting the vaccinated and non-vaccinated groups.
  • Posted on: 06/15/2021

    Amazon scales its Just Walk Out tech for a full-size grocery store

    While I am a big fan of the technology, I see the technology still being cost prohibitive in stores which are over 100,000 square feet - A Meijer, Wegmans, or H-E-B store for example. I see this technology working at an Aldi or Lidi due to its limited amount of SKUs in the store. Even Whole Foods, especially the larger flagship stores, would be costly due to size and number of SKUs but, as more companies (outside of Amazon) roll out their version of the technology, it may reduce the cost of implementation to the retailer.
  • Posted on: 06/10/2021

    GameStop’s digital transformation to be led by former Amazonians

    They want to disrupt the market and what better way than to hire experts from the number one retail disruptor? Makes sense and I hope this will mark the beginning of a new perspective on gaming and its platforms.
  • Posted on: 06/10/2021

    Will grocery basket sizes be cut down to their former size?

    I believe that the trips will be less but the basket size will increase. While people are beginning to go out more, some people learned to cook and liked it and will continue to cook at home.
  • Posted on: 06/09/2021

    Membership gets you 24/7 access at new grocery store

    So are there cameras making sure that people pay for their purchases? Does does the door not open if you owe money? Interesting concept, but I am curious how they approach the loss prevention/shrink side.
  • Posted on: 06/08/2021

    Will prescription med discounts help Walmart+ gain ground on Amazon Prime?

    This is definitely a strategy that will benefit Walmart+ customers, but also keep Walmart competitive with Amazon.
  • Posted on: 06/08/2021

    How fast can stores fill curbside pickup orders?

    During the pandemic, many retailers were rigging curbside/pick-up just to keep up with retailers that were already in the game. Those stores are now catching up, building curbside facilities, acquiring the right technology to run it, and scheduling properly to serve the increase in that type of traffic. This definitely is the new normal, and if stores have not yet perfected the curbside/pick-up they need to get moving - NOW.
  • Posted on: 06/07/2021

    Walmart gives associates free phones and a mobile work app

    This gives associates more accountability and access to the company. Having every task on one handheld device saves time and makes associates more productive. My only concern would be keeping the personal data separate, but it seems like Walmart has thought of that already.
  • Posted on: 06/07/2021

    Will closing stores on Thanksgiving become the new retail tradition?

    I am glad to see this will continue post pandemic. The holidays started early last year and the uptick in online buying helped buoy sales. The online buying will remain strong and with deals more than likely starting early again this year, retailers will be able to save the year or at least break even - hopefully.
  • Posted on: 06/04/2021

    Voice assistant takes orders from McDonald’s drive-thru customers

    This. I have issues with Alexa and Siri with basic requests and I can see this being a problem that would turn me away from going to McDonald's completely - especially if I have had a bad day and have to repeat my order five times.
  • Posted on: 06/04/2021

    Would a skyscraper on top of Macy’s NYC flagship reach in the right direction?

    Wow - I don't know if this is a wise use of monies. Macy's stores are having an identity crisis. They are throwing concepts against the wall but not making any changes to the existing stores that really need the help. There are too many other choices in that level of retailing now. They need to find the differentiator to make customers want to shop their stores, but spending money on a flagship is not necessarily it.
  • Posted on: 06/03/2021

    Have flagships become obsolete?

    I always have considered flagships as research and development labs where if you could have everything you want in a store you would put it in a flagship, test it, and roll out components of it to the other stores. I believe they still have a value in that respect.


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