PROFILE

Lyle Bunn (Ph.D. Hon)

Strategy Architect – Digital Place-based Media
Lyle Bunn (Ph.D. Hon.) is the longest-serving independent analyst, advisor and educator in North America’s digital signage and place-based media industry. In addition to these roles, he is Chair of Digital Customer Experience, a program aimed at accelerating the success of retail, food services, banking, hospitality and other B2C locations. Over the past 15 years of his 40-year career in information technologies and telecommunications, Lyle has assisted over 350 firms in their planning, execution and optimization of location-based digital media and has helped to train over 15,000 professionals.

Lyle has received 6 major industry recognitions including an Honorary Doctorate for his contributions to end user and industry education. He has been named as one of the "11 Most Influential People" in place-based media by Digital Signage Today and one of the "50 Industry Innovators and Influencers" by Sign & Digital Graphics Magazine. Lyle Bunn is nominated for the ELEVATE Award Customer Experience Influencer of the Year.

He has published over 400 articles, whitepapers and guidebooks on related subjects and has served as editor and principal writer of Dynamic Media supplements in USA Today, The Wall Street Journal and The National Post. He serves on the advisory boards of the industry’s primary events and on the judging panel of several digital signage awards programs.

Learn more at:

Lyle's website: www.LyleBunn.com

Dynamic Digital Signage blog

Center for Digital Experience
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  • Posted on: 08/14/2018

    ‘Less is more’ when competing with Amazon

    Chris is right on the mark in describing the importance of curating available options. Isn't that the great promise of AI? Information is powerful when used to fuel a buying decision and generally we have seen very little information presented by product providers. Contextual content is, I believe, the next plateau of digital commerce.
  • Posted on: 08/14/2018

    Aldi shoppers are getting curbside pickup, but do they want it?


    Aldi has to keep its image moving forward and evolving. Staleness is the kiss of death. Especially as the low-price option, traffic and conversion are all the more important.
  • Posted on: 08/14/2018

    Can H&M finally become a serious online competitor?

    The H&M CEO seems to be saying all he needs to say on analyst calls to maintain interest in the brand. But it is all in the doing. Digital media needs to really express the H&M vision, alignment with customers and the brand. "What we do" always follows "who we are" and though it is too simplified to state it, this is the core that H&M must get to fast. Features and functions hardly matter if there is no basis for a relationship.
  • Posted on: 08/10/2018

    Party City to run pilot with Amazon, ‘the world’s largest and most trafficked mall’

    Smart move on Amazon's part and good luck to Party City. The real question to be answered is how the consumer buying approach really could work in this product category.
  • Posted on: 08/10/2018

    Walmart.com to offer easier returns for marketplace purchases

    Streamlined return offers incremental improvement to the shopping experience, but the game-changer lies in reducing the number of returns. Returns are an expense for everybody and they add nothing in commercial value. Making returns easier seems to add to the problem.
  • Posted on: 08/07/2018

    Fred’s amps up the treasure hunt

    This dumping ground approach to retail including bargain basements and liquidators has its place for value shoppers and those who accumulate stuff. But I don't see a profitable long-term future for such bargain retail. Consumers can be amused by these side shows, but the main tents deliver the best long-term consumer value.
  • Posted on: 08/07/2018

    Where does art end and retail begin?

    It is all indulgence through which commerce is manifested. Artists are no different than the celebrities of fashion design or at times, retail management. Every profession and industry takes pages from the playbooks of others, and consumers eat it up.
  • Posted on: 08/06/2018

    Kroger takes on Visa

    In a world where it always comes down to the consumer paying as provider and supplier fees are passed along, you stand bold and sock-it-to-'em Kroger! With whip and chair you can back that beast into its corner, and consumers will appreciate this as representative of many actions you are taking to bring value.
  • Posted on: 08/06/2018

    Walmart looks to automate grocery pick-up

    This is an important next salvo in the battle of the buggy. We all want to get away from pushing and filling that shopping cart and there are many routes to this. Going after the high volume, high frequency visit with a next generation of food buying experience makes sense for Walmart and its competitors.
  • Posted on: 08/06/2018

    Are outsiders required to tackle disruption?

    The biggest challenge to the new executive hire is their determining who they are going to listen to. As they gather the strands of credible input toward gaining focus on new directions, opinions will be tested. How this happens is key to the new executive winning the confidence of the team. Managing the tensions between the immovable objects and the overwhelming forces will add to brand value and EBITDA, or erode it away.
  • Posted on: 08/03/2018

    Is Target making the right move in dumping C9 Champion?

    There is surely more to this story than appears in print. Such a decision is based on the numbers and so somewhere in the mix is a firm that wants to grow, but is being impeded, or a partner that believes they are being taken advantage of. March on, HanesBrands, letting your brand vision be your guide.
  • Posted on: 08/03/2018

    Will in-home 3D scanner drive online clothing sales?

    There seems to be little that is new in this latest attempt at the body-sizing scan can since Levi's would scan to inform a customer of ideal style and size. The tech is not well served when there is not a complete transaction process to which it can contribute unique value. Most who would be scanned already know what they are covering, so as long as apparel providers have slightly different cuts, shapes and variations in size, the investment in scanning might be better placed elsewhere.
  • Posted on: 08/03/2018

    Empty malls spelled the end for Brookstone stores

    Brookstone's conversion rates I suspect are the real problem, which points to relevance over interest. Malls may not be be the ideal store locations, over airports for example, so a pruning by Bookstore is overdue.
  • Posted on: 08/02/2018

    Six-year-old YouTuber is the face of Walmart’s new toy line


    Just because you can doesn't mean you should, and this applies to Walmart using children to do their marketing for them. Where there is a natural draw to celebrity, and becoming one, this need not be taken advantage of by brands and retailers. Let 'em be kids, Walmart.
  • Posted on: 08/02/2018

    Wayfair to open its first brick & mortar store

    Physical stores justified by adequate traffic should be part of any business-to-consumer operation. Why is Wayfair different?

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