PROFILE
Lyle Bunn (Ph.D. Hon)
Strategy Architect – Digital Place-based Media
Lyle Bunn (Ph.D. Hon.) is the longest-serving independent analyst, advisor and educator in North America’s digital signage and place-based media industry. In addition to these roles, he is Chair of Digital Customer Experience, a program aimed at accelerating the success of retail, food services, banking, hospitality and other B2C locations. Over the past 15 years of his 40-year career in information technologies and telecommunications, Lyle has assisted over 350 firms in their planning, execution and optimization of location-based digital media and has helped to train over 15,000 professionals.
Lyle has received 6 major industry recognitions including an Honorary Doctorate for his contributions to end user and industry education. He has been named as one of the "11 Most Influential People" in place-based media by Digital Signage Today and one of the "50 Industry Innovators and Influencers" by Sign & Digital Graphics Magazine. Lyle Bunn is nominated for the ELEVATE Award Customer Experience Influencer of the Year.
He has published over 400 articles, whitepapers and guidebooks on related subjects and has served as editor and principal writer of Dynamic Media supplements in USA Today, The Wall Street Journal and The National Post. He serves on the advisory boards of the industry’s primary events and on the judging panel of several digital signage awards programs.
Learn more at:
Lyle's website: www.LyleBunn.com
Dynamic Digital Signage blog
Center for Digital Experience
Lyle has received 6 major industry recognitions including an Honorary Doctorate for his contributions to end user and industry education. He has been named as one of the "11 Most Influential People" in place-based media by Digital Signage Today and one of the "50 Industry Innovators and Influencers" by Sign & Digital Graphics Magazine. Lyle Bunn is nominated for the ELEVATE Award Customer Experience Influencer of the Year.
He has published over 400 articles, whitepapers and guidebooks on related subjects and has served as editor and principal writer of Dynamic Media supplements in USA Today, The Wall Street Journal and The National Post. He serves on the advisory boards of the industry’s primary events and on the judging panel of several digital signage awards programs.
Learn more at:
Lyle's website: www.LyleBunn.com
Dynamic Digital Signage blog
Center for Digital Experience
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- Posted on: 04/12/2018
Will a mobile game and free pizza combo deliver sales for Domino’s?
Consumers could be spending their time in worse ways than seeking the bragging rights of winning free pizza. Games offer the potential to educate while entertaining, so let us see how Domino's can serve up more benefits than just brand loyalty. Gamification works well to engage, but has the more significant benefit of generating a more informed and inspired consumer. - Posted on: 04/12/2018
Is product discovery now the biggest pain point for mobile buys?
Time and trust are the gifts that consumers give while shopping. But the transition from traffic to conversion is the gift of retailers. All attributes break down when there are frustrations, poor search outcomes, lack of credible information or biased reviews. Diligence on continuously enhancing the mobile experience while better integrating this activity into the shopper journey will contribute to the ongoing development of mobile whether it is a stand-alone experience or part of the store visit. - Posted on: 04/12/2018
No site comes close to Amazon for Gen Z
Shopping is about discovery and comparison so the best places, online or physical, that offer this are naturally popular. Staying relevant is the key for retailers and brands as the appetites for information, experience and value are in constant development. - Posted on: 04/11/2018
Death Wish Coffee goes from small roastery to Amazon’s ‘most wished for’ brand
Daring to be different and being true to well considered convictions will always take retailers and brands where others fear to tread. When support for the innovator or underdog is high, use that wind beneath the wings to fly higher than expected. - Posted on: 04/11/2018
Walmart slows push to add third-party sellers to its online marketplace
The slowing of adding new sellers simply acknowledges that there is no need for adding bureaucracy as a perpetual program. Taking a campaign approach has meant that minimal effort has been expected to get maximum results. It is business growth 101 and hats off to the marketplace group for their "git 'r done" style. - Posted on: 04/11/2018
What makes a successful retail CEO?
A great retail CEO is firstly a strategist who can enroll contributions by the board, shareholders, staff, suppliers and ultimately customers in fulfilling a new view of the future. Retailers like The Hudson's Bay Company that have demonstrated continuous success in branding while acquiring and integrating other retailers that are worthy of watching. - Posted on: 04/10/2018
Barnes & Noble’s crowdsourcing app engages readers and earns solid reviews
Narrowing product selection to viable suggested options is fundamental to improved customer experience, and algorithms based on buyer input are the retailer and customer's best shopping friend. This app seems to be a natural next level drawing from the best practices of technology applications around them. Bravo Barnes & Noble. - Posted on: 04/10/2018
Can Nordstrom’s full-line men’s store make it in Manhattan?
Shopping Nordstrom for menswear is such a wonderful experience. I am partial to the downtown Eaton Centre location that features a wide selection, bar and an on-location restaurant. Extremely knowledgable staff make all the difference and they have placed their stake at the right place on the continuum of no pressure, closing and cross-sell. For men who hate shopping but must shop, Nordstrom is an excellent retail option for high quality, distinctive menswear. Longer-standing menswear shops will be the big losers as a next generation of dapper dudes (myself not included) grow in appreciation of their appearance and gentlemen seek better product information when voting with their wallet. - Posted on: 04/10/2018
Retailers must unite to bring dying downtowns back to life
Yes, retailers have to draw from as wide a catchment area as possible.. Downtowns often include museums, galleries and other browsing (i.e. traffic) opportunities, and can provide affordable housing, so why not retail? Small format and boutique stores hold great appeal and can add color to what would otherwise be a stagnant downtown. - Posted on: 04/09/2018
Is Walmart building a tower of power with its expanding in-store pickup network?
The tower concept has got to be core to a new paradigm of shopper service. Its promotional value will reinforce the brand promise and its functionality will serve all involved. Tower on, Walmart! Watch carefully all ye who retail. - Posted on: 04/09/2018
Retailers face criticism for failure to protect customer data
I wonder if consumers are not becoming deaf to data breaches. They seem to have become a way of life as the connected, convenienced public endure these losses, watch the finger-pointing of blame and hear of the remedial efforts by brands. Security is a war in which every battle matters. - Posted on: 04/09/2018
Where will the ‘new generation of female explorers’ take The North Face’s business?
With the be-all-you-can-be theme that underpins successful ad campaigns, The North Face Move Mountains campaign has every chance of high success (no pun intended). The formula works and this has the added value of being an inflection point of targeted campaigns to core target demographics. The multi-year campaign in the The North Face brand-building strategy will surely include experiential promotions that can pop up in-store and at events that integrate the Move Mountain campaign into customers' lifestyles. - Posted on: 03/27/2018
Whole Foods cuts local marketing staff
Deep cuts in local marketing can easily detach the retail store from the community of which it is a part. Support of local events and teams can give way to policies that close out community groups and initiatives, making the brand yet another faceless seller of stuff. - Posted on: 03/27/2018
Where is the shopping opportunity with voice commerce?
Voice is database-driven on the response side, so any data enquiry such as a yes/no, a number, date or pre-determined text, such as delivery status are good candidates for voice and audio interaction. The ability of voice assistants to drive purchase is being well tested by Alexa and Google and the refinement process will continue. The efforts to have Alexa installed in a range of locations from hotel rooms to offices is in part to refine interaction for commerce. Voice will grow and become an interface for commerce. - Posted on: 03/26/2018
Has Facebook become toxic for advertisers?
Excellent points Mark. Consumers have endured hundreds of data breaches from Target to Capital One cards. The costs seem to be accepted as a cost of operating and no firm has suffered too badly for too long. Has Volkswagen even lost significant market share or product resale value through their pre-meditated lying about emission performance? Even this is becoming a distant memory as other news items bury their fraud.
