Kathleen Fischer

Director of Retail Marketing, enVista

Kathleen has more than 20 years of experience in marketing and consulting within the retail industry. Her broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through thought leadership. She has significant experience developing and publishing industry-leading benchmarking surveys over the last 20 years for LakeWest Group, Boston Retail Partners and now enVista.

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  • Posted on: 06/11/2021

    Retailers expected to ace the back-to-school sales test

    As the enthusiasm for a return to "normal" increases and pent-up demand rules spending, the back-to-school season will benefit. Many students will be back in classrooms again and will be outfitted and supplied to the hilt by parents who are thrilled that they are finally back in school.
  • Posted on: 06/10/2021

    Will retail achieve double-digit sales growth this year?

    Double-digit growth seems a bit optimistic in the face of inflation, labor shortages, supply chain disruptions, ongoing pandemic challenges, etc. even when comparing to 2020.
  • Posted on: 06/09/2021

    Membership gets you 24/7 access at new grocery store

    Interesting concept but I'm not sure I would feel comfortable as a shopper going in and out of the store in the middle of the night. Security, both for the shopper and the retailer, seems to be the greatest challenge.
  • Posted on: 06/08/2021

    How fast can stores fill curbside pickup orders?

    Customers always want their orders quickly but that poses challenges for retailers based on ensuring that staffing is available to fulfill the orders and the costs involved in prioritizing curbside/in-store pickup. Retailers need to identify target turnaround times based on the desired balance of meeting customer expectations and incurring additional costs.
  • Posted on: 06/07/2021

    Will closing stores on Thanksgiving become the new retail tradition?

    While I don't think opening stores on Thanksgiving Day was "common practice," I am happy to see the trend going back to the days when stores were closed on Thanksgiving. Retailers are looking at other ways to increase sales, such as pushing up Christmas promotions to even earlier in the season.
  • Posted on: 06/03/2021

    Have flagships become obsolete?

    To be relevant, flagships need to create and demonstrate the overall brand experience. While a Harry Potter or Gibson Guitar flagship store may be a powerful draw for customers/fans, some flagships may not be as relevant and don't make sense to the business.
  • Posted on: 05/14/2021

    Should retailers continue to require associates and customers to wear masks?

    I would suggest continued mask-wearing and social distancing for everyone's safety. However it's becoming more difficult to try to regulate this and frontline workers shouldn't be the ones monitoring and enforcing these requirements. This may end up needing to be reviewed on a store-by-store basis based on the local environment.
  • Posted on: 05/12/2021

    Uber Eats delivers dinner with a side of blush

    Why not? In today's environment offering new and creative ways to deliver products to customers is critical, whether it will be viable long-term is the concern.
  • Posted on: 05/11/2021

    Simon CEO says Americans are experiencing ‘euphoria’ as they return to malls

    The desire and ability to get out and shop in a store and eat at a restaurant are definitely driving increased traffic. However malls had issues with traffic before the pandemic - it's just not where many consumers want to shop - so we will likely see the return to pre-pandemic traffic pretty quickly.
  • Posted on: 05/10/2021

    Authentic Brands and Simon Property make a big move outdoors with Eddie Bauer deal

    Eddie Bauer has a great legacy to build on and will hopefully benefit from the acquisition with additional market awareness. It's a testament to the brand and products that it has stayed afloat over the last 20 years.
  • Posted on: 04/20/2021

    What goes into delivering a ‘wow’ shopping experience?

    It's not online shopping replacing stores, it's online in addition to stores. Customers expect to be wowed any and everywhere they shop. The expectations just keep increasing as more factors that used to be considered wow factors are now table stakes.
  • Posted on: 04/16/2021

    Can omnichannel be as profitable for retailers as in-store sales?

    Organizations with agile, scalable technology and omnichannel fulfillment capabilities are best positioned to meet demand, improve customer service, and leverage every sale to maximize omnichannel profitability.
  • Posted on: 04/14/2021

    Is e-grocery killing or inspiring impulse buys?

    Online shopping just doesn't lend itself to impulse buying as much as walking through a store with attention-grabbing displays of items on each end-cap or at the checkout counter.
  • Posted on: 04/13/2021

    Toms finds one-for-one charitable model doesn’t add up for its business

    It's a big change for customers to hear and understand and will likely be met with resistance even if it makes more business sense.
  • Posted on: 04/12/2021

    Will faster deliveries prove to be a valuable loyalty perk for Gap?

    Offering faster delivery to your current best customers is a nice benefit for them but won't help gain new customers. As mentioned by others, Gap Inc. would be better served focusing on its product assortment and relevance.

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