Kathleen Fischer

Director of Retail Marketing, enVista

Kathleen has more than 20 years of experience in marketing and consulting within the retail industry. Her broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through thought leadership. She has significant experience developing and publishing industry-leading benchmarking surveys over the last 20 years for LakeWest Group, Boston Retail Partners and now enVista.

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  • Posted on: 09/03/2021

    Can Amazon create the Prime Video of audio services?

    I'm not sure there is a big enough draw for this type of event to make a difference - live concerts just aren't as interesting if you aren't there in person!
  • Posted on: 09/02/2021

    Can 14 and 15-year-olds solve the labor shortage?

    This makes sense and can be a good opportunity for younger teens to earn money and demonstrate work ethic, with training and additional oversight by management to help alleviate some of the risks. Obviously, there are restrictions that may make it more complicated, such as limited hours and lack of driver's licenses, but in the long-term, younger teens may be available to work for more years before they head off to college or other opportunities.
  • Posted on: 09/01/2021

    Ending prices that end in 99 cents

    I agree, the study only looked at part of the equation. It would be more compelling to see this test done over a longer period of time and also track the volume sold.
  • Posted on: 08/31/2021

    Best Buy builds a virtual store to assist customers remotely

    A virtual store to assist customers is a great idea to further enhance the shopping experience without the customer actually being there - especially in today's climate!
  • Posted on: 08/30/2021

    Can IKEA’s store layout still amaze without a maze?

    Creating an interactive lifestyle space should enhance the brand and encourage many customers who may not like the maze-like concept to shop more.
  • Posted on: 08/06/2021

    Target may just be the best place to work in retail

    Very impressive and should positively impact its business - as a consumer, Target just moved further up my list as a place to shop!
  • Posted on: 08/05/2021

    Can a reinvented bag revamp sustainable retail?

    Convenience is the key! An in-store kiosk would be most likely to be used - maybe with a tie-in to rewards to give consumers a greater incentive to change their habits.
  • Posted on: 08/04/2021

    What does the recent sales rebound mean for mask makers and retailers?

    Mask wearing is going to be around for a while due to COVID-19 variants and the realization by many that masks help prevent cold and flu transmission. Market demand is unlikely to reach the highs of 2020 though since many people purchased masks last year and will not need to replenish their inventory.
  • Posted on: 08/03/2021

    Will increasing mall traffic hit a speed bump due to the Delta variant?

    I think we will see speed bumps for the next 12-24 months with variants continuing to cause issues. Mask mandates and social distancing will likely increase again, especially in areas with higher transmission rates and as we saw during the first and second waves, enclosed shopping malls will be less attractive.
  • Posted on: 08/02/2021

    Has Simone Biles struck marketing gold at the Tokyo Olympics?

    Smart advertisers will see the power in Simone Biles' experience and message and augment her involvement going forward.
  • Posted on: 07/19/2021

    Is the Walmart/Justice tie-up a harbinger of more retailer brand partnerships?

    Absolutely, this should be a win for Walmart. The Justice brand had a following among its core audience and if Walmart can appeal to that audience it will help "upscale" its brand and products and bring in some different customers.
  • Posted on: 07/07/2021

    Has Lego built an unforgettable retail experience for kids and adults?

    Lego has created a strong brand that transcends age groups and its Lego stores are generally busy with kids and adults enjoying the environment. Taking it to the next level to open a flagship store with an even stronger experiential focus seems like a good fit.
  • Posted on: 06/11/2021

    Retailers expected to ace the back-to-school sales test

    As the enthusiasm for a return to "normal" increases and pent-up demand rules spending, the back-to-school season will benefit. Many students will be back in classrooms again and will be outfitted and supplied to the hilt by parents who are thrilled that they are finally back in school.
  • Posted on: 06/10/2021

    Will retail achieve double-digit sales growth this year?

    Double-digit growth seems a bit optimistic in the face of inflation, labor shortages, supply chain disruptions, ongoing pandemic challenges, etc. even when comparing to 2020.
  • Posted on: 06/09/2021

    Membership gets you 24/7 access at new grocery store

    Interesting concept but I'm not sure I would feel comfortable as a shopper going in and out of the store in the middle of the night. Security, both for the shopper and the retailer, seems to be the greatest challenge.

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