Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

To learn more, visit:

I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
  • Posted on: 02/22/2021

    Should suppliers help fund retailers’ omnichannel investments?

    Suppliers have always paid their way with retailers; slotting fees, co-op advertising, promo funds -- the list goes on. But today suppliers have alternate routes to the consumer, including DTC options. This might be the time for suppliers to push back.
  • Posted on: 02/19/2021

    Walmart gives workers a raise and weighs in on the minimum wage debate

    High marks to Walmart for putting a positive spin on its wage decision, even though it's not really all that positive for workers. But the optics are better than Kroger's decision to close stores in response to worker pay regulations.
  • Posted on: 02/17/2021

    Should retailers just say ‘no’ to Instacart?

    Instacart offered an easy solution for retailers to engage in e-commerce - but at the cost of shopper relationships and margin. What appeared to be a quick solution for retailers may lead to their demise as Instacart gains power with both customers and suppliers, and stores become little more than fulfillment centers.
  • Posted on: 02/16/2021

    Will Nordstrom celebrate or regret its decision to give brands a lot more control?

    Given the state of brick-and-mortar apparel shopping, it makes sense for Nordstrom to try new ideas. The challenge will be to retain its own unique brand identity and not become just a warehouse for others.
  • Posted on: 02/12/2021

    Whole Foods gets a lot right and wrong

    Amazon has shifted Whole Foods to an online fulfillment model. The primary use for stores is to pick local orders; in-person shoppers are an afterthought and a distraction.
  • Posted on: 02/11/2021

    Should Aldi’s growing store count and digital progress keep rivals up at night?

    What Aldi's rivals should be worried about is the company's singular focus on serving the customer. Store expansion, digital additions, and a strong private label are just tactics that demonstrate Aldi's commitment to providing something unique.
  • Posted on: 02/08/2021

    Nordstrom is determined to get closer to its customers

    Nordstrom is making the right moves and while these are all necessary for survival, that's all they are - survival tactics. There's no big idea here to drive growth or provide differentiation from every other online seller.
  • Posted on: 02/05/2021

    Are retail customers liable to sign off on liability waivers?

    Every time you update your phone or load software on your computer, you're asked to sign the EULA (end user license agreement). These are essentially meaningless legal forms that no one reads or thinks twice about (except maybe the lawyers). If retailers go down the path of asking every customer to sign a waiver, it's not only annoying, it will also soon become meaningless. Except to the lawyers.
  • Posted on: 02/04/2021

    Is Kroger justified in closing stores over a hero pay ordinance?

    A company of Kroger's size and scale should have a better handle on the optics of its actions. Whether or not its actions are justified from an economic perspective, the sound bite of "Kroger closing stores to avoid hero pay" will cost the company dearly for years to come.
  • Posted on: 02/02/2021

    Allbirds’ profitable business soars higher as it continues opening stores

    Despite the alarmist "retailpocalypse" rhetoric, brick-and-mortar will remain a viable part of the retail landscape into the future. Strategically placed stores that add value to the brand experience will always carry an advantage.
  • Posted on: 02/01/2021

    Do retailers need to further commit to free delivery?

    Like it or not, free shipping is a customer expectation. It's up to the retailer to find a way to offer it and remain profitable. There are options to make up the margin, but they require new thinking - what's worked in the past won't work now.
  • Posted on: 01/28/2021

    A digital first approach is essential to retail success

    Rather than digital first, it should be customer first. Shoppers don't think in terms of access points -- they want choice and the ability to engage when and how they want. Somedays will be digital first, some will be brick & mortar first. It's customer first -- always.
  • Posted on: 01/27/2021

    Will Walmart gain an unrivaled edge by automating its local grocery fulfillment?

    For the first time in a century, the fundamentals of grocery shopping have changed. Micro-fulfillment is the most likely long-term solution for grocery to balance ecommerce and in-store shopping. As in-store traffic declines -- which is the projection for the next several years -- LFCs will expand to serve online shoppers. The change was already underway, but the pandemic has put this effort at the top of the priority list.
  • Posted on: 01/25/2021

    Conquering store associates’ selling fears is key to driving sales

    Training, training, training. Before they start, and then on a regular cadence to nurture and develop the skills. Some people are born to sell, but most come to it grudgingly. Teach, model, train, repeat.
  • Posted on: 01/18/2021

    Does a Staples/Office Depot merger now make more sense?

    The FTC needs to be more holistic in its review of proposed mergers like this. The Office Depot/Staples combination should have happened years ago, but even if it gets done this time there's a lot of work to do. They need to take a page from the supermarket industry and learn how to create interest and engagement in-store. Otherwise this will only be a stop-gap before turning the page to Chapter 11.

Contact Jeff

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.