PROFILE

Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

To learn more, visit: ssrretail.com

I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
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  • Posted on: 01/13/2022

    Has ‘just-in-case’ replaced ‘just-in-time’ inventory management?

    Don't look for a major overhaul of the supply chain anytime soon. While the pandemic has highlighted some clear gaps in a "just-in-time" inventory program, most businesses still see it as a short-term anomaly and expect to get back to pre-pandemic levels soon.
  • Posted on: 01/11/2022

    Reality hits omnichannel retail with a hard truth

    From a customer perspective, anything that makes returns easier is better. There is a business opportunity for a single solution for all online purchase returns.
  • Posted on: 01/07/2022

    Will 2022 be the year of text-to-shop?

    If signing up for text-to-shop is like getting on an email list, then this will never work. Too many messages, too often, with not enough value. If it's on-demand only and they can get the AI right, then it has a chance for success.
  • Posted on: 01/06/2022

    Will Americans turn to Walmart and Target to organize their lives?

    Home organization is hot and there is a gap between the Home Depot and Lowe's DIY offer and the more upscale Container Store solutions. Target and Walmart will grab share and create an even greater market for these products.
  • Posted on: 01/05/2022

    Walmart says it’s ready to deliver groceries inside 30 million American homes

    Walmart is clearly seeing success with the InHome program, although its appeal escapes me. The question is whether other retailers will attempt to follow Walmart's lead, and whether they will be as diligent in the vetting of personnel. The whole thing feels like risky business.
  • Posted on: 01/04/2022

    Are Albertsons and Tesco too late for the retail media party?

    Better too late than never. But in this case, there is ample opportunity to be part of the retail media space, especially with well-known brands like these.
  • Posted on: 01/03/2022

    Hy-Vee creates its own armed security squad to deter crime

    Having visible, uniformed security might be welcome in certain stores, but it's more likely to push shoppers away than to make them feel safe. Whether or not it will work as a deterrent to shoplifters remains to be seen. It's a fine line for Hy-Vee to walk.
  • Posted on: 12/28/2021

    Hy-Vee plans to go national

    As a new market entry, Hy-Vee's greatest challenge will be to provide a point of difference great enough to get consumers to try them out. Then once someone is in the door, they will need to deliver consistently. It's not complicated, but it's hard to do.
  • Posted on: 12/23/2021

    Lowe’s wants to help customers age in place

    This is a brilliant move by Lowe's. Not only is home improvement for seniors a growing market but there is a tremendous need to provide a trusted service backed by a well-known brand.
  • Posted on: 12/21/2021

    Is the Great Resignation really about quitting the rat race?

    To call it the Great Resignation is missing the bigger picture. People are leaving in search of new and better; the current job market has given them the confidence to make a change that has long been inside them. It's taking a chance for a better life.
  • Posted on: 12/20/2021

    Kroger eliminates paid COVID-19 leave for unvaccinated

    The sound of lawyers rubbing their hands together in gleeful anticipation is deafening.
  • Posted on: 12/13/2021

    Should gig workers choose flexibility or protections?

    There isn't likely to be an ideal labor structure for gig workers. Gig workers have many reasons for doing what they do, and I suspect the flexibility aspect is high on the list for many. The challenge is that the more protections are put in place, the less flexibility the worker has, which undermines their reason for choosing the gig option.
  • Posted on: 12/10/2021

    Will guilting consumers help reduce online’s high return rates?

    Will "guilting" consumers reduce returns? Not likely. Education on the impact might help - few consumers really understand what happens once they ship something back. But that's not a solution. Creating a better returns process is the responsibility of retailers and suppliers.
  • Posted on: 12/09/2021

    Will consumers ever get over the price hurdle for sustainable goods?

    Consumers like the idea of sustainability, but not if it will cost more. The sustainable supply chain needs to focus on greater efficiencies to reduce costs in order to get more people to act in their own best interests.
  • Posted on: 12/08/2021

    DSW finds ‘narrower and deeper’ to be the right fit for its business

    Going "narrow and deep" is almost always the best strategy when you know your customer base and what they are looking for. Given the current supply chain challenges, it's also great timing. This is absolutely the right move for DSW.

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