Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

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I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
  • Posted on: 09/16/2021

    Online grocery shopping is pretty much all about convenience

    Convenience always wins - even over price. Retailers now should focus on making the in-store experience more convenient. For the record, self-checkout is not convenient.
  • Posted on: 09/15/2021

    Will the Kroger/Instacart deal redefine grocery shopping convenience in America?

    The Kroger/Instacart partnership will absolutely change the game for all. The question is how Kroger can protect itself from other retailers who can copy the model with Instacart. Table stakes expectations quickly become commoditized.
  • Posted on: 09/14/2021

    Will gym equipment showrooms pump up Hy-Vee’s supermarket sales?

    Hy-Vee has been trying to be in other businesses besides grocery for several years now. The company might be better served by doing what it does well even better and not trying to be what it's not.
  • Posted on: 09/13/2021

    Can Kroger offset its margin headwinds?

    Interesting that Kroger is calling out shrink as a major component of its margin challenges. But I suspect the problem is more than just organized teams. Go into a typical Kroger after 6 on Saturday: there's a line for self-checkout and no open checkstands with cashiers. It's an open invitation to "just walk out."
  • Posted on: 09/10/2021

    What’s the ideal age to start a retail business?

    If this same question had been posed to Gen X or Boomers, the answer would have been very different. Age does not determine adaptability, tech-savviness, or risk aversion. Experience can be the difference between success and failure. But then - like every generation - I am biased in favor of the one I belong to.
  • Posted on: 09/08/2021

    Higher wages can boost retailers’ bottom lines

    Retailers have treated workers like a commodity for many years, cutting wages in an effort to lower costs. Investing in employees will cost more, yes, but it is an investment. Employees will care more and retailers will be able to attract higher quality help - this will help improve service and reduce turnover.
  • Posted on: 09/01/2021

    Ending prices that end in 99 cents

    As is often the case with good questions, the answer is: it depends. Is your goal to sell more of this item, or entice shoppers to upgrade? Does your pricing have "Easter eggs" in it, e.g., prices that end in 97 cents are on clearance and won't be back? It's a big question. The right answer? It depends.
  • Posted on: 08/31/2021

    How should big box chain retailers deal with disaster response?

    As community members, retailers (big box and others) have a responsibility to their own employees first, then to the community at large. This should be more than a PR opportunity.
  • Posted on: 08/27/2021

    Are robots taking over Schnucks’ stores?

    The ongoing out-of-stock problem needs to be solved by retailers. Robots is one method; using store associates who pick orders is another. Ultimately we may get to a "smart shelf" environment that will track inventory level. If Schnucks' decision makes sense for the company then I applaud its willingness to break new ground in seeking to solve a long-time challenge.
  • Posted on: 08/25/2021

    Do new Shipt and Walmart programs signal big changes to come in the retail delivery market?

    The new retail landscape includes delivery - at least as far as shoppers are concerned. Retailers have two options if they want to stay relevant: go in-house or outsource. Outsourcing has become its own industry and the danger for retailers is the loss of the shopper relationship and further commoditization of their brands.
  • Posted on: 08/23/2021

    Halloween sales could be scary good for retailers

    Halloween will be back in force this year. It's been growing steadily for years from an amusing kids pastime to a full-blown adult holiday, and 2021 could be its breakout year as a general frustration and the need to feel normal grows.
  • Posted on: 08/20/2021

    Have cross-selling and upselling become lost retail arts?

    In-store selling - cross-selling, up-selling, or otherwise - is a lost art. Retailers don't know how to do it or teach it any longer. And we've made the entire shopping trip as devoid of human contact as possible.
  • Posted on: 08/19/2021

    Has Target ‘only begun to scratch the surface of what’s possible’ for its business?

    Brian Cornell and team have done a great job of putting Target back into the spotlight - and on top of the consideration list for shoppers. It's accomplished this by pushing into new areas and trying uncomfortable things. The greatest challenge the company faces is to keep the momentum and not get comfortable.
  • Posted on: 08/18/2021

    Should grocery stores retire the ethnic aisle?

    The challenge is how one defines "ethnic," and how to know when something like salsa breaks out and becomes mainstream. It's not a clear line, and there are better merchandising methods.
  • Posted on: 08/17/2021

    Will a Prime-style subscription service take Albertsons business to a new level?

    Albertsons' FreshPass won't appeal to everyone, but for core shoppers who value fast delivery it's a great addition. Beyond that, this step gives Albertsons something to talk about as it tries to retain shoppers - even those not likely to sign up.

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