Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

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I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
  • Posted on: 01/27/2022

    How will grocers react to Instacart’s expanded digital ad network?

    Any retailer that doesn't see Instacart as a competitor isn't paying attention. I'm still astonished how much major retailers have fueled Instacart's growth while ignoring the long-term impact. This is a first shot -- there will be many more.
  • Posted on: 01/26/2022

    Will social shopping even the e-commerce playing field?

    This is the new "shop local" presentation, and opens the door to greater creativity and innovation. Relevance is king in the social media world and local is about as relevant as it gets. It's a game-changer for retail.
  • Posted on: 01/24/2022

    Are perks the secret to associate job retention at retail?

    Perks are a nice add-on, but they won't make up for a toxic culture, poor leadership, or lack of advancement opportunities. Focus on the basics first.
  • Posted on: 01/20/2022

    Will Meijer’s free grocery delivery gesture be rewarded by customers?

    One of the first rules I learned in econ classes was that there's no such thing as a free lunch. Free delivery is paid for somewhere in the process. The question is whether the investment is worth it and sustainable. In this case, Meijer may be setting up an unrealistic expectation from its customers.
  • Posted on: 01/19/2022

    Will Microsoft’s Activision deal open the metaverse up to enterprise tech?

    Video games have become much more than a form of entertainment. The industry is the driving force in the creation of new content and advanced technology, while expanding what we expect from virtual engagement.
  • Posted on: 01/13/2022

    Has ‘just-in-case’ replaced ‘just-in-time’ inventory management?

    Don't look for a major overhaul of the supply chain anytime soon. While the pandemic has highlighted some clear gaps in a "just-in-time" inventory program, most businesses still see it as a short-term anomaly and expect to get back to pre-pandemic levels soon.
  • Posted on: 01/11/2022

    Reality hits omnichannel retail with a hard truth

    From a customer perspective, anything that makes returns easier is better. There is a business opportunity for a single solution for all online purchase returns.
  • Posted on: 01/07/2022

    Will 2022 be the year of text-to-shop?

    If signing up for text-to-shop is like getting on an email list, then this will never work. Too many messages, too often, with not enough value. If it's on-demand only and they can get the AI right, then it has a chance for success.
  • Posted on: 01/06/2022

    Will Americans turn to Walmart and Target to organize their lives?

    Home organization is hot and there is a gap between the Home Depot and Lowe's DIY offer and the more upscale Container Store solutions. Target and Walmart will grab share and create an even greater market for these products.
  • Posted on: 01/05/2022

    Walmart says it’s ready to deliver groceries inside 30 million American homes

    Walmart is clearly seeing success with the InHome program, although its appeal escapes me. The question is whether other retailers will attempt to follow Walmart's lead, and whether they will be as diligent in the vetting of personnel. The whole thing feels like risky business.
  • Posted on: 01/04/2022

    Are Albertsons and Tesco too late for the retail media party?

    Better too late than never. But in this case, there is ample opportunity to be part of the retail media space, especially with well-known brands like these.
  • Posted on: 01/03/2022

    Hy-Vee creates its own armed security squad to deter crime

    Having visible, uniformed security might be welcome in certain stores, but it's more likely to push shoppers away than to make them feel safe. Whether or not it will work as a deterrent to shoplifters remains to be seen. It's a fine line for Hy-Vee to walk.
  • Posted on: 12/28/2021

    Hy-Vee plans to go national

    As a new market entry, Hy-Vee's greatest challenge will be to provide a point of difference great enough to get consumers to try them out. Then once someone is in the door, they will need to deliver consistently. It's not complicated, but it's hard to do.
  • Posted on: 12/23/2021

    Lowe’s wants to help customers age in place

    This is a brilliant move by Lowe's. Not only is home improvement for seniors a growing market but there is a tremendous need to provide a trusted service backed by a well-known brand.
  • Posted on: 12/21/2021

    Is the Great Resignation really about quitting the rat race?

    To call it the Great Resignation is missing the bigger picture. People are leaving in search of new and better; the current job market has given them the confidence to make a change that has long been inside them. It's taking a chance for a better life.

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