PROFILE

Jeff Weidauer

Principal, SSR Retail LLC

Jeff Weidauer is currently a marketing and strategy consultant, working with retailers and their suppliers to develop targeted go-to-market strategies.

Prior to that he was Vice President of Marketing & Strategy for Vestcom International, Inc., responsible for marketing, strategy, intellectual property, product management, and M&A activity. Jeff has been involved in retail food and drug for over three decades, beginning his career in San Diego with Lucky Stores, advancing through numerous roles, including store and category management functions, along with corporate advertising and marketing for Albertsons and Supervalu.

To learn more, visit: ssrretail.com

I've been part of all three corners in retail: operations, merchandising, and marketing. I like to bring innovative thinking leavened with a sense of perspective to today's fascinating world of retail.
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  • Posted on: 03/05/2021

    Will Walmart make a sizable impact with its latest ‘Made in USA’ commitments?

    Walmart's impact in supporting domestic manufacturing can't help but be significant because of its size. The bigger question is, how effective will it be in its focus on eliminating barriers to production? The project has the potential to have a rising tide effect across all retail, and would set Walmart up as a true leader in growing U.S. production.
  • Posted on: 03/04/2021

    EQ is the special ingredient to feed entrepreneurial success

    Some of the smartest people in the world make terrible leaders. IQ does not create leadership skills. EQ bridges the gap for most to be successful - this is more evident today than ever.
  • Posted on: 03/03/2021

    Will a third-party marketplace step up and give Amazon a run for its money?

    The challenge for retailers wanting to get into the online marketplace is that Amazon has made the rules and set customer expectations. The best other retailers can do is meet those expectations, but then Amazon has the ability and willingness to change them at will.
  • Posted on: 03/02/2021

    Macy’s leadership changes focus on digital ops and supply chain

    Macy's will need more than a couple of leadership changes to get the wheels back on. The elimination of the COO role is interesting, but likely won't have much impact overall. The company's overall trend is down and there is nothing in the stated plan that points to a change in that trajectory.
  • Posted on: 03/01/2021

    Do rivals need to follow Costco’s minimum wage lead right now?

    This is a smart move for Costco and will pay off as projected by the CEO. But the retail industry has been fighting labor costs since forever. Costco may be setting a new precedent, but few competitors are likely to follow.
  • Posted on: 02/25/2021

    Marketers are going online more and in-person less to gather research data

    Digital research is the better option because it measures behavior, not intent. Focus groups and in-person interviews are interesting and may be used in some specific areas as color commentary, but the single worst way to find out how someone will respond is to ask them. With all of the tracking and widely available data analytics, accurate performance stats are easily accessible and far more accurate than qualitative surveys.
  • Posted on: 02/22/2021

    Should suppliers help fund retailers’ omnichannel investments?

    Suppliers have always paid their way with retailers; slotting fees, co-op advertising, promo funds -- the list goes on. But today suppliers have alternate routes to the consumer, including DTC options. This might be the time for suppliers to push back.
  • Posted on: 02/19/2021

    Walmart gives workers a raise and weighs in on the minimum wage debate

    High marks to Walmart for putting a positive spin on its wage decision, even though it's not really all that positive for workers. But the optics are better than Kroger's decision to close stores in response to worker pay regulations.
  • Posted on: 02/17/2021

    Should retailers just say ‘no’ to Instacart?

    Instacart offered an easy solution for retailers to engage in e-commerce - but at the cost of shopper relationships and margin. What appeared to be a quick solution for retailers may lead to their demise as Instacart gains power with both customers and suppliers, and stores become little more than fulfillment centers.
  • Posted on: 02/16/2021

    Will Nordstrom celebrate or regret its decision to give brands a lot more control?

    Given the state of brick-and-mortar apparel shopping, it makes sense for Nordstrom to try new ideas. The challenge will be to retain its own unique brand identity and not become just a warehouse for others.
  • Posted on: 02/12/2021

    Whole Foods gets a lot right and wrong

    Amazon has shifted Whole Foods to an online fulfillment model. The primary use for stores is to pick local orders; in-person shoppers are an afterthought and a distraction.
  • Posted on: 02/11/2021

    Should Aldi’s growing store count and digital progress keep rivals up at night?

    What Aldi's rivals should be worried about is the company's singular focus on serving the customer. Store expansion, digital additions, and a strong private label are just tactics that demonstrate Aldi's commitment to providing something unique.
  • Posted on: 02/08/2021

    Nordstrom is determined to get closer to its customers

    Nordstrom is making the right moves and while these are all necessary for survival, that's all they are - survival tactics. There's no big idea here to drive growth or provide differentiation from every other online seller.
  • Posted on: 02/05/2021

    Are retail customers liable to sign off on liability waivers?

    Every time you update your phone or load software on your computer, you're asked to sign the EULA (end user license agreement). These are essentially meaningless legal forms that no one reads or thinks twice about (except maybe the lawyers). If retailers go down the path of asking every customer to sign a waiver, it's not only annoying, it will also soon become meaningless. Except to the lawyers.
  • Posted on: 02/04/2021

    Is Kroger justified in closing stores over a hero pay ordinance?

    A company of Kroger's size and scale should have a better handle on the optics of its actions. Whether or not its actions are justified from an economic perspective, the sound bite of "Kroger closing stores to avoid hero pay" will cost the company dearly for years to come.

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