David Dorf

VP Product Strategy, Infor Retail

David Dorf is VP of Product Strategy at Infor where he focuses on commerce (bricks and clicks). He’s passionate about the customer experience and how technology can benefit the retail industry.

Before joining infor, David worked for Oracle Retail, 360Commerce, Circuit City, AMF Bowling, and Schlumberger’s Retail & Banking division developing Point-of-Sale systems using various technologies.

David is on the Board of NRF-ARTS and has chaired workteams for SOA Blueprint, NEAR, Customer, Mobile Blueprint, and Social Blueprint. David holds degrees from Virginia Tech and Penn State.

Follow David on twitter at @dordav.

  • Posted on: 07/22/2019

    Walmart shakes things up, further integrating online and physical store teams

    Breaking down channel silos is absolutely the right move, and I'm surprised it took Walmart this long. But I'm perplexed they are keeping some parts divided "to enable focus and speed." Is "focus and speed" not required in stores? I suppose with limited resources you have to place your bets, and Walmart is putting their chips on the Web.
  • Posted on: 07/19/2019

    Is Toys ‘R’ Us just playing around or will Americans buy its new concept store?

    I think it's too late -- kids don't know the brand anymore. The concept might work in a few flagships, but it doesn't sound scalable.
  • Posted on: 07/17/2019

    Alexa – Are Americans ready to shop by voice?

    Shopping by voice works for some basic scenarios, but it will never capture the majority of shopping. I do think adoption will accelerate from here when more cars are equipped, but then it will hit a plateau and level off.
  • Posted on: 07/15/2019

    What makes great retail leaders?

    The majority of retail employees are in front of customers, so it's really important for CEOs to foster a culture that enforces their unique brand promise so every interaction between those employees and their customers is a positive experience. That's what sets many of the top companies apart from those that have a short lifespan.
  • Posted on: 07/09/2019

    Will a worker walkout put a kink in Amazon’s Prime Day results?

    Working in a warehouse is hard work for sure, but I don't think Amazon is doing anything unethical or out of sync with norms. I've seen no examples of unsafe conditions, although I know there's huge pressure to work fast. It would be nice if Amazon offered more full-time employment for job security, but that can be said of just about any company these days. I doubt this gets much attention.
  • Posted on: 07/02/2019

    Are offline experiences becoming more important to online performance?

    Experiential marketing is a great way to establish and publicize a brand and help it stand apart from others. Meetups, concerts, picnics, training sessions, etc. are all great ways to engage with customers in a meaningful, lasting way. The ultimate goal is to transcend overt selling and become part of a consumer's lifestyle.
  • Posted on: 07/01/2019

    Will a new BOPIS option boost Amazon’s results?

    This is a win-win-win. Consumers get another option to receive packages and avoid porch theft; Amazon expands delivery options (and in some cases returns); retailers like Rite Aid get additional foot traffic. Some will prefer lockers, but this solution addresses those that prefer speaking to an associate. Retailers that don't participate in this program won't get the additional traffic and will therefore be at a disadvantage.
  • Posted on: 06/20/2019

    Kroger sees rivals’ one-hour delivery and raises it a half hour

    Thirty minutes feels like overkill and only sets up the retailer for possible failure when the service level isn't met.
  • Posted on: 06/17/2019

    How well did Target handle its no good, very bad weekend?

    Yes, this will change the way customers view Target -- in a good way. While people were certainly inconvenienced, how the staff handles the situation is what makes or breaks the brand. In this case, similar to how Starbucks handled a similar incident in 2015, Target employees rose to the occassion and did their best to take care of "guests." That's what people will remember.
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    It's always good to give customers more choices, and by offering same day delivery (even if it costs $9.99) Target is expanding the options so customers can do what makes sense for them. Not sure it will significantly impact sales or increase subscriptions, but each change like this makes an incremental improvement in the overall brand promise.
  • Posted on: 06/11/2019

    Will a credit builder program create a new legion of loyal Amazon shoppers?

    Amazon's real goal is to enable more people to buy from its website, and that requires a tender like a credit card. Yes, this method is a good opportunity if the consumer pays off the card each month and avoids the high interest rate, but is that what really happens? It's really their partner, Synchrony, that takes on the risk so why not? Amazon has nothing to lose here.
  • Posted on: 06/10/2019

    Walmart debuts store-to-fridge fresh food delivery service

    Seems like they've considered lots of options and are really trying to set customers at ease, but all it takes is one bad headline and the brand is tarnished. I doubt this take hold long-term.
  • Posted on: 05/30/2019

    Abercrombie & Fitch CEO says ‘stores matter’ – particularly the smaller ones

    It's nice that A&F is making changes, especially optimizing for omnichannel. But it doesn't bode well when the flagships are closing. Since flagships represent the brand, what does closing them tell us?
  • Posted on: 05/24/2019

    Do the benefits of using facial recognition in retail outweigh the risks?

    The risk-reward equation doesn't pan out. Until we uncover a "killer app" for this technology that offers big benefits, retailers should stay on the sidelines (but continue to monitor closely).
  • Posted on: 05/20/2019

    Just how big is Amazon’s ethics challenge?

    As Amazon grows and people become more dependent on their services, there will be higher scrutiny. Any company under a magnifying glass will reveal issues, and the measure of the company is how they react. Thus far, Jeff Bezos has steered the company in the right direction, sticking with high ethics. I assume as long as he's actively at the helm this will not change.

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