Cynthia HolcombFounder | CEO, Prefeye - Preference Science Technologies Inc.
Cynthia Holcomb, CEO and Founder of Prefeye, is pioneering the Art and Science of Preference. Her mission: humanize the digital experience, crossing the current emotional and sensory engagement barriers imposed by the digital world. Prefeye technologies are inspired by Cynthia’s 20+ years in the apparel and fashion industry, designing and building products for dozens of retailers and brands, including Nordstrom, Saks Fifth Avenue, Macy's, Bloomingdale's, Lord and Taylor, Neiman Marcus, Nordstrom Product Group, Pendleton, QVC, Speedo and the home products industry. As Design Director to Nordstrom, Cynthia spent years watching shoppers make the decision to purchase or NOT to purchase. Curious, this led to 15 years of research and technological development based on the cognitive sciences of psychology, artificial intelligence and neuroscience. Cynthia’s focus: develop an agnostic, digital platform to decode how information is represented, processed, and transformed by human sensory perception, memory and emotion into the decision to purchase a product or brand by an individual shopper. Prefeye, Cynthia’s 5th startup, is a preference recommendation platform, individually preference-matching people to products. Prefeye is the digital equivalent of in-store shopping for products humans purchase based on emotion and individual sensory preference. Products like apparel, cars, homes, home furnishings, shoes and art. Cynthia’s work has appeared in Time Magazine, CNN, WWD and Apparel Technology. Cynthia holds a B.S. in Clothing and Textile Science. Nine patents filed in Preference shopping science. To learn more, visit: http://www.prefeye.com