Charles Dimov

Vice President of Marketing, OrderDynamics
Charles Dimov is Vice President of Marketing at OrderDynamics. Charles has 21+ years experience in Marketing, Sales and Management across various IT and Technology businesses. Previous roles include Chief of Staff, Director Product Marketing, Director Sales, and Category Manager. Charles has held roles in brand name firms like IBM, Ericsson, HP, ADP, and OrderDynamics. To learn more, visit:
  • Posted on: 02/15/2019

    Will Amazon’s decision to bail cause a New York backlash?

    There should be an Amazon backlash from residents. This process has cost taxpayers untold resources and money. However, any such response will probably be short lived. It is a surprising move. It will be interesting to watch how it all plays out.
  • Posted on: 02/14/2019

    America has too many retail stores

    Yes - there were too many cookie cutter stores in the U.S. These past years, we have seen a mass decline, yet also a rebirth in innovative new approaches. The store and retailer of the future needs to embrace digital commerce. Omnichannel retailing is no longer an option - it is the starting point. IHL pointed out that BOPIS was up by 46 percent over the holiday season, despite only 27.5 percent of U.S. retailers offering the service. Anyone see an opportunity gap here? The new era of retail means you will have larger stores (flagships and core stores) that have more goods and are setup for ship-from-store fulfillment. Other locations will be smaller format and even popup stores. The future of retail looks much more fluid and adaptive than ever before. Most importantly - keep your eye on customer service beyond all else. As Steve Dennis pointed out "Retail is not dead - Boring Retail is."
  • Posted on: 02/13/2019

    Will the new plan for Sears work any better than the previous ones?

    There is huge damage the brand has sustained over the years. However, it is one of the most recognized brands in retail. What it is going to take is significant investment in retail technology to give customers what they want, and how they want it. IHL pointed to a 46 percent increase in omnichannel purchases in the 2018 holiday season. Sears' best bet right now is to ride this new retail trend, promote their omnichannel capabilities heavily (easy, seamless, all one store), and give customers an outstanding experience in-store and online. This CEO certainly has to be very practical, to figure out the best way to turn things around -- that the organization can ACTUALLY make happen. For example, buying the latest and most expensive retail tech isn't going to cut it. Whoever takes the role will need tremendous grit, sound experience, and luck.
  • Posted on: 02/12/2019

    Will Marie Kondo de-clutter retail?

    It's one of those things that just nibbles at the back of your mind. Consumers are busy. And they want things. And they end up accumulating more than they need, or use. Decluttering definitely feels like a good trend. Shopping needs to adjust. There is a huge opportunity for companies like The Container Store to let people feel they are at least better organized. This should be a big boon to furniture retailers like IKEA and JYSK (with creative organizational furniture). There is no reason why just about any retailer cannot add an "organization" section to their stores (online and physical). Cater it to what you sell. For example, a sweater, tie, or shirt organizer at fashion stores. Shoe organizers at footwear retailers. The options are endless.
  • Posted on: 02/11/2019

    Foot Locker makes $100M leap into the sneaker re-seller space

    What a fresh idea (pardon the ANTI-PUN). Secondary markets, resale markets and second hand goods are becoming a trend in retail. It is a great idea, IF consumers want to buy previously worn sneakers. Presuming this market is large, then providing options for Foot Locker customers is ALWAYS a good idea. Give them choice, and get them to want to come back frequently to check out the ever changing selection. This is a new-ish idea. If it gets a customer in the door, and they buy a re-sold item, but then buy new laces, a new insole, and a few other sports clothing items... then Foot Locker succeeds. I love retail market innovations!
  • Posted on: 02/07/2019

    Are legacy retailers on the right track or heading off the tracks?

    Most retailers are trying to change. But what I see is a slow pace associated with the right strategies, and often a focus on the shiniest new object. It highlights the need for the "smartest tech ever" rather than the "coolest tech ever." An exceptional example of the slow pace of strategic adoption is omnichannel retailing. We have talked about this to no end, in retail. Yet our latest research (Omni-2000) showed that only 27.5 percent of U.S. retailers have it in operation today. This despite claims from other reports that 63 percent of retailers have it -- or are working on it.
  • Posted on: 02/04/2019

    Did Trader Joe’s make the right decision to end grocery deliveries?

    Tough call, and Trader Joe's is facing difficult decisions. You have to respect the fact that they are running the business by the numbers, rather than just following the crowd. However, just dropping delivery service without a good alternative (like pickup), is troubling. Understanding the costs of running an e-commerce part of the business, Trader Joe's should at least look at partnerships to cover it's bases. Co-branding for e-commerce grocery would be a unique approach, but better than just leaving digital empty.
  • Posted on: 02/01/2019

    Is trust the next omnichannel inflection point?

    It is an interesting paradigm that we all have known instinctively, but it has not been discussed enough. Nikki hits it on the point that building trust isn't about brand protection and being the brand police. It is about authenticity and focusing on your core customers rather than trying to cater to all (which just does not work). Copy the digital-first playbook? That completely depends on the retailer's audience and shoppers. Be and do what resonates with your core shoppers. These being the ones that "get" you. If digital isn't their thing, then maybe the experiential retail and marketing is what they crave. Experiment and find your fans.
  • Posted on: 01/31/2019

    Social media responsiveness builds Millennial loyalty

    I agree with Neil. Social media may be particularly important to Millennials and Gen Z ... but Gen X and Boomers use it too. So it is important to consumers - period. M-commerce continues to grow in importance, and so will social media as both a research method and a loyalty tool. As the Millennials and Gen Z become retail spenders, there is no doubt this will become a new frontier of retail's hypercompetitiveness!
  • Posted on: 01/29/2019

    Are the futures of retail and coworking space connected?

    Creative retail innovation is the saving grace of the new world of retail. What The We Company shows is that coworking spaces are symbiotic with retail. One can help drive the other. It's ideal for malls to capitalize on as they work on ways to drive buyer traffic. We need more of these creative ideas to help #saveretail.
  • Posted on: 01/29/2019

    Are new brick and mortar solutions the key to digital brand growth?

    This is a delicious innovation in retail. Going experimental-physical gives digital-native retailers an opportunity to test the waters with brick and mortar. Then if their customer base reacts well to seeing, touching, smelling or tasting their products, it opens a new channel and avenue to them. There are many retailers like Indochino and Frank & Oak who made this same transition, profitably. What retailers need is to remember to make it an event. Get customers to want to come out to meet them in person. Make it a special occasion and make sure to interview the customers about whether a permanent physical presence makes sense. Experiments like these are what retail needs more and more. Well done!
  • Posted on: 01/28/2019

    What do shoppers really want? Do retailers have a clue?

    In many cases you are either immediately asked about how an associate can help you (good), or you spend time walking aisles looking for a service rep. My personal experiences lean toward the latter, so I identify with the 80 percent of shoppers in the study. To resolve this a recent HBR article pointed out that improving performance in stores often comes down to training the top and middle performers, and sometimes adding staff to high volume stores. Each case is different, of course. However this is something to think about - for certain.
  • Posted on: 01/25/2019

    Are NanoStores the new ultra-convenience stores?

    Definitely. This brings convenience to the inner city. Specifically with a rise of more people moving to the city cores, having these small services is an excellent move. Online shopping and delivery is great, but this is about immediate buying. I can see a mix in these NanoStores. It is always interesting to have new unique items... but there are staples like chips, gum, water and soft drinks that are always good to pick up as an impulse buy. Another store that is already working like this that is being trialed in Canada (blends this concept with retail pickup in the inner city), is Penguin Pickup Stores. This is a cool new dimension to retail and the omnichannel future.
  • Posted on: 01/23/2019

    What will it take to dramatically reduce risk in the retail supply chains?

    Regardless of product, trace-ability is going to become increasingly important in retail and in the supply chain at large. Hence the popularity of the blockchain craze. For today, retailers need to start asking about trace-ability and understanding the decision flows of their supply chain tech. For example, when an order management system routes from a particular location, not only should you be able to follow the route, but the system show the clear logic of why a particular route or source was chosen based on business rules and priorities. We won't be able to eliminate risk altogether. However, these are positive steps in the right direction of reducing risks.
  • Posted on: 01/22/2019

    Tech lets shoppers say ‘Optimize Me’ when ordering groceries

    Personalizing to the customer's typical needs is always a good idea. At the moment, I have heard many negative comments about whether a driverless vehicle service will work. In the short term, it may be more of a promotional or brand building exercise. But I definitely believe this will be part of normal every-day life five to 10 years from now (or whenever driverless cars become a normal reality). Exciting concept.

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