Charles Dimov

Vice President of Marketing, OrderDynamics
Charles Dimov is Vice President of Marketing at OrderDynamics. Charles has 21+ years experience in Marketing, Sales and Management across various IT and Technology businesses. Previous roles include Chief of Staff, Director Product Marketing, Director Sales, and Category Manager. Charles has held roles in brand name firms like IBM, Ericsson, HP, ADP, and OrderDynamics. To learn more, visit:
  • Posted on: 12/12/2018

    Where will Amazon go with its cashier-free concept?

    Airports and very high traffic zones are ideal for Go stores. Airports specifically would cater to time transaction speed as you run to catch a connecting flight. As for Markets outside the U.S. -- YES. U.K., France, Germany, the Nordic countries, have all adopted omnichannel retailing much faster than the U.S. market. So if Go catches on here, then there is definitely good potential for it in Western Europe. Other regions would be about being selective. It might be a good strategy to focus on airports around the world which are particularly high density. Frankly, a big part of adoption will be due to the novelty factor. Everyone wants to try this. It caters to that feeling that you are trying something new, or that subversive feeling that you are trying something sneaky (not paying at a cashier for your goods).
  • Posted on: 12/05/2018

    The RetailWire Christmas Commercial Challenge: Pier 1 Imports vs. TJX Companies

    Pier 1 does a great job of capturing interest. It makes you think -- and the rollout of a series makes you want to see all the different renditions. But TJX hits it from a practicality perspective. It isn't nearly as captivating but shows me some of the products that I might actually consider for my secret Santa gifting. My vote is on the practical approach -- as I think that might persuade me to come into the store to pick out that item.
  • Posted on: 12/04/2018

    Walmart gives associates a tool to deal with out-of-stocks

    I love that Walmart has been promoting its tools and people to push endless-aisle concepts. But it's not isolated to just Walmart. To compete, more retailers need to have the right retail technology to show inventory visibility online. With that associates and customers can find what they need to achieve the same thing. It is definitely a step in the right direction on the tech front. I also agree with Mark. Their associates need to know how to use these systems and actually put them into practice. Naturally there also have to be enough employees to be able to help customers (still a challenge with many big box stores).
  • Posted on: 11/30/2018

    What will it take for retailers to win the last-mile race for customers?

    Retailers need to get many things right. The best bet for most is going to be to innovate, be willing to run trials, to not be too proud to drop projects that don't work, and to test, test, test. Test out in-store pickup as an option, test out Lyft or Uber instant delivery from store, test out Mobile Quick-Stop pickup points. Do the same on the fulfillment backend with technology and process improvements. As an echo ... "don't try to out-Amazon, Amazon." Retailers need to get better at what they are doing, carve out their own unique capabilities, and to Paula R.'s point -- cater to the customer's wants, needs, and demands!
  • Posted on: 11/27/2018

    Does Amazon’s record performance point to the growing importance of Cyber Monday?

    The real story here is the growth in BOPIS and m-commerce. BOPIS transactions grew 50 percent over BFCM weekend. This is amazing! Cyber Monday this year is definitely showing the shift in buying patterns. What is concerning is that only 27.5 percent of U.S. retailers have BOPIS working right now ... and 8.9 percent providing mobile optimized m-commerce services (source: Omni-2000 Research). Definitely room for growth. M-commerce is very convenient. Shoppers are still going to do their research online/via tablet -- but they might wait and watch for the sales to start, then order their items on m-commerce. It will be interesting to watch over the rest of the shopping season.
  • Posted on: 11/26/2018

    Millennial brand loyalty comes into question

    More important than Millennials vs. Gen X vs. Baby Boomers is the stage of life that consumers are in. To Jasmine's point, if the service offering is right, and the price to quality ratio is reasonable, then Millennials are loyal to a brand. Consistency is one key for retailers. Millennials become loyal when their repeat visits (online or physical) are equally good. For the parental Millennials, it is about efficiency, speed, convenience and ease. Give them the full choices of omnichannel retailing (delivery, in-store pickup, mobile or online purchasing, BORIS ... ) and it will serve retailers well.
  • Posted on: 11/26/2018

    Are Black Friday results a sign of Christmas 2018 things to come?

    These are great results. I'm specifically impressed with the BOPIS orders being up 73 percent from Thursday to Friday. Given that only 27.5 percent of U.S. retailers actively offer BOPIS at the moment, this means retailer which already have it are reaping the greatest rewards! When Black Friday plays out well, we can expect that the rest of the holiday season will come in strong as well.
  • Posted on: 11/21/2018

    Waitrose disses John Lewis’ Elton John Christmas commercial

    Personally, I loved both. John Lewis really hits it with the sentimentality and associating it to their brand. The Waitrose ad is just hilarious. The smart aspect of this is that someone was bound to come out with a dis on the John Lewis commercial. From that perspective, better to keep it in the family and leverage the extra views with a friendly jab. It isn't going to hurt the John Lewis commercial. If anything it will increase the views based on the mild controversy (similar to the article above). If anything, this was a great way to milk attention and brand associations further. I think this was genius.
  • Posted on: 11/20/2018

    Will 2018 be the last holiday season for long checkout lines?

    With more omnichannel shopping, pickup lockers, mobile quick-stop courier pickups, convenience pickup points, mobile checkouts and oh, the old-fashioned straight online shopping, lineups could be a nostalgic experience -- soon. Will it be this year? No. But over the next two years, I expect to see changes infusing into the retail landscape. Yes -- long lines are an existential threat to physical retail. As a result, ALL retailers need to think about how to make the brick-and-mortar experience better. Pushing more sales to in-store pickups and its variations is critical. After all, 40 percent to 59 percent of shoppers end up buying more goods (i.e.: impulse buys), when they come in for a pickup. The tech starts with order management as the intelligence. You will hear of unified commerce, pickup lockers, and cashier free technologies. All these will come too.
  • Posted on: 11/19/2018

    Can Walmart turn its haters into lovers?

    Dig deeper into the demographics. Although the Walmart customer averages an income of $56,000, they need to know whether there is a difference between the household incomes of the detractors and the champions. Are they catering to each group? Possibly not. The high income households might be more likely to shop online (see Prime's household income). If that's the case, Walmart is still at a disadvantage. Online they have a long way to go before they have caught up to Amazon. However, this is going to be a long term fix -- no quick and easys here.
  • Posted on: 11/16/2018

    Apple-inspired Glossier opens ‘adult Disneyland’ flagship store

    Wow, a down-to-earth approach. One that emphasizes, "It’s not about selling things, it’s about making people feel things." One that brings the adventure of discovery to shopping and experience. Plus products that are meant to be affordable, despite the high-end approach. Sounds like a recipe for successfully bringing online to the physical world. Glossier is approaching this wisely. The approach is novel. If they can replicate it, and keep that clean, discovery sense going... they will succeed. Looking forward to hearing more about their growth!
  • Posted on: 11/14/2018

    Visually rich social content produces ‘shoppable’ experiences for retailers

    Yes, Instagram and other social platforms that are visual are a part of the future of retail. Social commerce is still young, but more people are starting to use it, as it is visually lush (ideal for fashion, cosmetics, luxury...). Where L2 found that 41 percent of brands have a shoppable Instagram site, the just released Omni-2000 research of 2000+ retailers found that only 14 percent have shoppable Instagram sites. It seems that retailers have some work to do to catch up! I think for retailers, part of the challenge (perhaps explaining this lag) is that they are often dependent on the brands to get product imagery -- and for Instagram and other visual platforms, you will need quite a bit of visually stunning photography (that is unique).
  • Posted on: 11/14/2018

    What’s missing from everyday fashion rental subscription services?

    What Nikki articulates is the same feeling most of today's shoppers feel. The clothing rental market is still quite new. As such, growth is a wide open opportunity. Even for retailers that sell their products, companies like REI are offering pre-used goods. It can bring in shoppers to consider your products, who might not traditionally have been a customer. Interesting prospects.
  • Posted on: 11/13/2018

    Will right-sized stores drive bigger returns for Macy’s?

    It's a creative way of right-sizing the store to the demands of the region. Fortunately, Macy's learned from Kohl's findings. Kohl's discovered that when they eliminated (closed) stores altogether, the associated online sales for that geography also dropped. Lesson: You need to think holistically about your retail choices. Online and physical retail affect each other both positively and negatively. Macy's is on the right path by rightsizing rather than closing.
  • Posted on: 11/12/2018

    Is it time for U.S. retailers to embrace Singles Day?

    Right now there is room for innovation in shopping promos. Everyone's focus is on Black Friday and early Black Friday deals. Well, this would be a good way for U.S. retailers to try something new -- something that doesn't strike customers as just another sales extension gimmick. For Singles Day to really take root in U.S. means Alibaba has to become a much more substantial player in the market. They are growing, but they are not there yet. Once they do meet a certain critical mass, I can see the same effect here -- yes.

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