Camille P. Schuster, PhD.

President, Global Collaborations, Inc.

Camille Schuster (Ph.D. from The Ohio State University) is currently a Full Professor of Marketing and International Business at California State University San Marcos and President of Global Collaborations, Inc. Dr. Schuster has conducted seminars and worked with over 60 companies in more than 30 countries around the world.

Dr. Schuster has also taught at Xavier University, Arizona State University, Garvin School of International Business (Thunderbird), Virginia Polytechnic Institute and State University, and Indiana University Northwest.

Dr. Schuster co-authored a book entitled, Global Business: Planning for Sales and Negotiations, with Michael Copeland from Procter & Gamble. She has co-authored a book entitled, The Consumer . . . Or Else! with Don Dufek, retired senior vice president and officer of The Kroger Company. A book entitled, The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies was published in Singapore. Dr. Schuster has authored over 30 articles in professional and academic publications.

  • Posted on: 08/10/2018

    Party City to run pilot with Amazon, ‘the world’s largest and most trafficked mall’

    Using a portion of products in the pilot test is a great idea and choosing Halloween is a terrific idea. The popularity of Halloween costumes and decorations makes it a great test market. The test will help determine whether people want to search for party items on Amazon and which ones. It will be important for Amazon to ensure accurate, timely delivery to maintain their reputation.
  • Posted on: 08/09/2018

    What’s the ideal soundtrack for grocery shopping?

    If one kind of music has a positive impact on produce sales and another type of music has a positive impact on red meat sales, no wonder the results of the impact of music on grocery sales are mixed. Given the variety of products in a grocery store and the variety of consumers shopping for different reasons, is it realistic to think there is one type of music that has a positive impact on everyone?
  • Posted on: 08/09/2018

    Rite Aid and Albertsons call off merger – what’s next?

    I agree that leadership is failing these companies and needs to step up to differentiate and strengthen each retailer.
  • Posted on: 08/08/2018

    Can retail compete for computer science graduates?

    Right now retail is not an attractive industry for computer science grads. In fact, it is not even on their radar. If retailers want to recruit computer science grads they need to be more involved on campuses by making presentations to student organizations, participating in student events and offering internships and/or class projects. If this significant investment in time and effort is not made, computer science grads will continue to think of the retail industry from the perspective of someone starting in an entry-level clerk position.
  • Posted on: 08/08/2018

    Amazon delivers latest Prime perk to Whole Foods’ curb

    Attracting more Prime members to shop at Whole Foods means more business for Whole Foods. If the market for delivery or pickup is growing and Amazon makes Whole Foods a competitive player and if Whole Foods' prices go down, the number of people shopping at Whole Foods could significantly increase.
  • Posted on: 08/07/2018

    Where does art end and retail begin?

    Merchandising involves art. Museums include retail shops. There has always been a similarity. As retailers become more concerned with consumer experience, the similarity is likely to include more crossover.
  • Posted on: 08/07/2018

    Starbucks prepares for a Bitcoin future

    Starbucks is to be commended for continued experimentation in the payment space. If the use of alternate currencies becomes a significant portion of Starbucks’ revenue, other retailers will follow. However, if they wait for proof of concept from Starbucks before experimenting they will be far behind.
  • Posted on: 08/07/2018

    Fred’s amps up the treasure hunt

    It sounds like a lot of work for consumers as well as the retailer. As consumers have less time, the idea of having to check on items every week and then trying to figure out when to get the right price before the item is gone adds inconvenience. Then the consumer would have to complete shopping somewhere else. This sounds like a fun novelty but not a concept that works for consumers who have little time to shop.
  • Posted on: 07/30/2018

    Will RadioShack find new life inside HobbyTown’s stores?

    This could work, especially if they focus on young people, STEM areas and promote kits for school projects. There may be a whole new audience here for them.
  • Posted on: 07/30/2018

    Retail’s new cobbling economy

    Well said.
  • Posted on: 07/06/2018

    Urban Outfitters buys into installment payment plan

    As consumers enter the period of purchasing clothes for school and the Christmas season, an interest-free installment plan could have great appeal for consumers. Not all consumers will use an interest-free program but shipping fees are an issue for all online shoppers so I say shipping fees will continue to be more important.
  • Posted on: 07/06/2018

    Abercrombie & Fitch goes to college with a new store concept

    Innovation and experimentation are good. If the new demographic is 18 to 25, I would expect the innovation close to college campuses to be more successful for determining a path forward.
  • Posted on: 07/06/2018

    Will America win the trade war?

    There is no winning. The U.S. will lose jobs as companies shift production to other countries to stay competitive. Companies will pay more for raw materials. Consumers will pay higher prices. In addition to all this the economy of the U.S., and possibly rest of the world, will slow. None of this is good news. Remember all the things retailers had to do when the economy was in bad shape after the 2008 crisis? They will have to do that again.
  • Posted on: 07/05/2018

    Amazon to start new Christmas tradition with its own toy catalog

    Experimenting with a catalog to fill a void in the marketplace is a great idea. Whether or not Amazon prints prices, consumers are likely to check prices when getting ready to purchase. Possibly a base price might be in the catalog along with a statement to check online for daily sales. This is certainly good for the toy catalog experiment.
  • Posted on: 07/03/2018

    Amazon announces Prime Day-and-a-half

    For Amazon this would be a great opportunity for personalizing messages to consumers based upon the kind of products they search for and purchase. Last year, I quit looking for deals because it took too much time and effort to find something of interest. Other retailers will have sales just like on Black Friday. However, summer may not be as good a time for people to focus on shopping. If it is, the sales will continue and the number of players will increase.

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