[EXEC REPORT] The Role of In-Store Personalization in Omnichannel SuccessPosted: May 24, 2017
An industry study conducted by RetailWire. Underwritten by iQmetrix
In surveying over 375 industry execs and managers, RetailWire found that retailers and their partners perceive an even greater urgency than a year ago to invest in the in-store experience as a way to further omnichannel objectives and compete with online rivals. Responses suggest that personalizing the in-store experience through a combination of technology and human interaction may be the secret sauce the industry is looking for.
Read this just-released report to learn how the industry views:
- The biggest challenges faced by stores trying to compete with the digital experience;
- The top personalization priorities for retailers;
- The best specific methods for delivering personalization in-store;
- And more.