Resource

[EXEC REPORT] The Role of In-Store Personalization in Omnichannel Success

Posted: May 24, 2017
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An industry study conducted by RetailWire. Underwritten by iQmetrix

In surveying over 375 industry execs and managers, RetailWire found that retailers and their partners perceive an even greater urgency than a year ago to invest in the in-store experience as a way to further omnichannel objectives and compete with online rivals. Responses suggest that personalizing the in-store experience through a combination of technology and human interaction may be the secret sauce the industry is looking for.

Read this just-released report to learn how the industry views:

  • The biggest challenges faced by stores trying to compete with the digital experience;
  • The top personalization priorities for retailers;
  • The best specific methods for delivering personalization in-store;
  • And more.
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