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COMPLIMENTARY REPORT: from MarketingLab

Results: Consumer Services Engagement Survey

In November, MarketingLab and RetailWire.com invited leading consumer marketers throughout North America to participate in the largest Consumer Engagement Survey of its kind. The survey asked participants to carefully examine how they create, fund and implement consumer engagement programs.

COMPLIMENTARY EBOOK: from DemandTec

Best Practices in Promotion Planning and Execution

Next-generation retailers are developing multiple versions of their promotions to target different segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity. And yet, versioning creates complications and cost.

CUSTOMER CASE STUDY: from IBM

Papa Gino's Boosts Sales and Customer Loyalty

Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively.

RETAILWIRE DIGEST - December, 2011 Edition

Clicks 'n Bricks

With Walmart.com looking to challenge Amazon's online dominance and Amazon making forays into the physical world, the one thing that's clear is how blurred the distinctions are becoming between the click and brick domains.

COMPLIMENTARY CONSUMER RESEARCH BRIEF: from Oracle

Cross-Channel Commerce 2011: The Consumer View

What do consumers expect of multi-channel retailers? In the fall of 2011, Oracle Retail commissioned a survey to look at consumers' perceptions of their experience when they shop across different retail channels.