A survey of chief marketing officers at leading U.S. retailers found that stores remain divided on mobile marketing's potential and its ability to convert sales. What do you think is driving the apparent reluctance by many stores to invest in mobile marketing?
In the eighth episode of the RetailWire Christmas Commercial Challenge, we offer up new spots from Meijer and Party City for you to critique. Which will do the best job of reinforcing the individual retailer's brand and drive business this holiday season?
Likened to the last 30 seconds of an eBay bidding war, a new website, Drop 'Til You Shop, launched last week, bringing gamification to bargain shopping. What do you think of using online gamification to speed the discount price-cut process?