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COMPLIMENTARY EBOOK: from DemandTec

Best Practices in Promotion Planning and Execution

Next-generation retailers are developing multiple versions of their promotions to target different segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity. And yet, versioning creates complications and cost.

CUSTOMER CASE STUDY: from IBM

Papa Gino's Boosts Sales and Customer Loyalty

Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively.

WEBCAST: from Junction Solutions

It's a Wired, Wired World - The Future of Retail Technology

Get retail futurist Doug Stephens' perspective on how key technologies are shaping the consumer, the direction of retail and how to decide on the best technology investments.

RETAILWIRE DIGEST - December, 2011 Edition

Clicks 'n Bricks

With Walmart.com looking to challenge Amazon's online dominance and Amazon making forays into the physical world, the one thing that's clear is how blurred the distinctions are becoming between the click and brick domains.

USE CASE: from Motorola

Motorola CLP Two-Way Radio - Increase Productivity. Enhance Customer Experiences.

Motorola consulted with a range of retail managers and staff to better understand how they use their current two-way radios. Download this use case to read about the results of their investigation.

COMPLIMENTARY CONSUMER RESEARCH BRIEF: from Oracle

Cross-Channel Commerce 2011: The Consumer View

What do consumers expect of multi-channel retailers? In the fall of 2011, Oracle Retail commissioned a survey to look at consumers' perceptions of their experience when they shop across different retail channels.

COMPLIMENTARY WHITEPAPER: from SymphonyIRI

Private Label: Brand Positioning in the New World Order

Although still at nearly 23 percent, private label share of CPG unit sales declined during the past year for the first time since the beginning of the economic downturn. Clues to this phenomenon can be seen in this recent SymphonyIRI study.

COMPLIMENTARY EXECUTIVE SUMMARY: from MarketingLab

Retailer-Activated Shopper Marketing Program Survey 2011

Retail marketers face unique challenges in creating and executing shopper marketing programs. This retailer survey sheds light on the challenges shopper marketers face and offers best practices to achieve greater success rates.