According to the survey of 1,600 people in the UK between the ages of 20 and 60, only 10 percent are more likely to buy something after seeing the same ad served on multiple sites. Do you see more pluses or minuses to how ad retargeting is generally done today? What do you see as the keys to being successful with retargeted ads?
Apple CEO Tim Cook's public admission that he is gay was noteworthy, not just for its social implications, but because of the message that organizations such as Apple that embrace diversity in its many forms are more likely to succeed in an increasingly competitive world. Will Tim Cook's disclosure that he is gay have an effect on corporate culture in the U.S. and abroad?
Mondelez has formed a vast strategic partnership with Google and its YouTube unit that will result in 10 percent of the total Mondelez advertising budget going to online video this year. Can you see online videos driving sales for retailers on selling floors?