Retail Customer Experience: Why Generation Y Isn't Buying Your Products
Attention is short, demands are great and purchases are diverse...in a day and age where social media apps, slogan tees and even Nike sneakers can be customized to fit their lifestyle. What do you think retailers and brands may still not understand about selling to the Gen Y generation?
Social Media Primarily Attracting Loyal Customers
A new study confirms that consumers are increasingly connecting with their favorite online retailers through social media sites. But most of those "friending" or "following" online retailers are already loyal customers. Should social media tools be predominantly seen as a way to reinforce loyalty with existing customers?
Shoppers Seeking 'Best-Before Date' Bargains
It looks as if many consumers are making their money go further by making their food go further -- further from their best-before dates, that is. Do websites selling food past its best-before date have an attraction for bargain-hunting Americans?
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