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5/24/2013
[8 Comments]
Lands' End celebrated 50 years in business earlier this week. The chain gained fame, in part, because of its unconditional satisfaction guarantee and with high levels of customer service. What is your assessment of the challenges and opportunities in front of Lands' End today?
[10 Comments]
Some wounded veterans will soon be getting wheelchairs and service dogs, thanks to a $25,000 donation by the Southeast Association of Frozen & Refrigerated Food Councils last month during its annual conference in Hilton Head, SC. What's the key to success for such industry-supported, cause-related organizations?
[6 Comments]
Jennifer Lopez has a new role and this time it's on the really small screen, as the new creative force and majority shareholder behind Viva Móvil, a new mobile retail concept catering to Latinos. How likely is the Viva Móvil concept to be a success?
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Featured Panelists:
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Founder & Design Director,
Gustie Creative LLC
[Image of: Roger Saunders, Managing Director, PROSPER BUSINESS DEVELOPMENT / BIGinsight] [Image of: Ed Rosenbaum, CEO, The Customer Service Rainmaker, Rainmaker Solutions] [Image of: Camille P. Schuster, Ph.D., President, Global Collaborations, Inc.] [Image of: W. Frank Dell II, CMC, President, Dellmart & Company] [Image of: Adrian Weidmann, Principal, StoreStream Metrics, LLC]
[Image of: Robert DiPietro, GVP Product Strategy & Business Development, Affinion Group] [Image of: John Boccuzzi, Jr., Managing Partner, Boccuzzi, LLC] [Image of: Martin Mehalchin, Partner, Lenati, LLC] [Image of: Ian Percy, President, The Ian Percy Corporation] [Image of: Paula Rosenblum, Managing Partner, RSR Research]
Choice Braintrust Comments:
From...
"Pre-Sears, Lands' End pioneered radical virtual customer service and paved the way for others, including much-lauded Zappos. The company's notorious attention to product quality sealed the deal with its loyal..."
From...
"While not exactly applicable to the questions asked, I listened to an interesting TED talk the other day that really turned my whole way of thinking regarding fund raising associations. The..."
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Shopper-Centric Execution
From personal care products for men to foods packed with antioxidants, some of the most successful new CPG introductions address consumer needs at an increasingly granular level. See results of IRI's latest New Product Pacesetters report.
Business Intelligence for Social Media
A customer who complains about your competitor on Twitter or Facebook is a customer ripe for picking. But how can marketers stay on top of the thousands of online messages and blogs to take advantage of this opportunity?
Enriching Customer Relationships
Retailers have made the investment in data collection, but they typically fail to leverage the consumer insights derived from data to build a better bottom line through optimized store layouts.

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