[Image of: RetailWire Logo and Tagline (for print)]

RetailWire Home Page

[Image of: Discussions tab]
5/16/2012
[9 Comments]
Foursquare, the popular check-in app service, will soon offer personalized coupons. Starting in July along with an update of the app, Foursquare will let merchants pay for special placement of personalized local offers. What do you think of the prospect of personalized coupons tied to mobile check-ins?
[19 Comments]
Macy's Inc. is doing a lot right these days. Same-store and online sales were all up in the first quarter of 2012 versus last year. The company has acknowledged that online is vital to its success and has made substantial efforts to integrate that part of its business with its traditional brick and mortar operations. Will the use of store locations to fulfill online orders close any perceived customer service gap between brick and mortar retailers?
[11 Comments]
In the past couple of years, food trucks have become all the rage in foodservice circles as they have helped expand the notion of what can be achieved in the fast/quick service arenas. Now there are some independent merchants who think the concept will work peddling clothing and accessories. What do you think about the mobile boutique opportunity for clothing?
[Image of: BrainTrust Panel tab]
Featured Panelists:
[Image of: Ian Percy]
President,
The Ian Percy Corporation
Braintrust Resource:
[Image of: Ken Lonyai, Digital Innovation Strategist, co-founder, ScreenPlay InterActive] [Image of: Roger Saunders, Managing Director, PROSPER BUSINESS DEVELOPMENT / BIGinsight] [Image of: Mark Heckman, Principal, Mark Heckman Consulting] [Image of: Bill Emerson, President, Emerson Advisors] [Image of: Martin Mehalchin, Principal, Lenati, LLC]
[Image of: Gene Detroyer, Professor, Entrepreneur, Adviser, Consultant, Independent] [Image of: Joe Nassour, Chief Technology Officer, RetailTactics] [Image of: Joan Treistman, President, The Treistman Group LLC] [Image of: Anne Bieler, Sr. Associate, Packaging and Technology Integrated Solutions] [Image of: Ed Rosenbaum, CEO, The Customer Service Rainmaker, Rainmaker Solutions]
Choice Braintrust Comments:
From...
"I like the concept overall; it's a fairly frictionless way to do opt-in marketing. Consumers will only get offers when they check-in, so they'll be pre-disposed to the engagement. I..."
From...
"Delivering the right offer, at the right time to the right person in the right place is a brand's dream. This is easier said than done. What Foursquare is working..."
[Image of: Business Tips tab]
Shopper-Centric Execution
Whether it's "drier," "more natural looking" or "time-released," the 2011 non-foods innovation story is all about product performance. Mix those attributes with convenience, and you come to the prevalent theme: "powerful results made easy."
Mobile Productivity Solutions
With consumers using mobile apps for product research and price comparisons, retailers need to have a firm mobile strategy that provides their customers with the enhanced experience they're seeking. See this Tip to learn how to get started.
Feminine Care Category
As the manufacturer of the two leading brands in the Fem Care aisle, P&G sees its first cross-category initiative as the kind of breakthrough innovation required to spur much needed category growth.

COMPLIMENTARY WHITEPAPER: from Oracle

Considerations to Make Before Embarking on a Multichannel Integration Project

Consumers expect a consistent brand experience as they glide between mobile , social, kiosks and the web. Instead, they're getting a mishmash of experiences from an industry that has long been channel oriented. This new whitepaper advocates that decision-makers put themselves in their customers' shoes.

[Image of: COMPLIMENTARY WHITEPAPER: from Oracle icon]

A RETAILWIRE WEBINAR: sponsored by Junction Solutions

Cross-Channel Retail... On the Shopper's Terms

Join us for an introductory presentation from Jeff Marker of Junction Solutions on the investments in infrastructure that retailers are making to meet the demands of the new multi-channel consumer. Plus you'll see a live RetailWire BrainTrust discussion, exploring how those back-end capabilities should flow through to other areas of the business to create a truly unified customer experience.

[Image of: A RETAILWIRE WEBINAR: sponsored by Junction Solutions icon]

COMPLIMENTARY WHITEPAPER: from Oracle

Seven Tips for Social Commerce Success Across Channels

Online businesses are missing the potential of social commerce. Learn how innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.

[Image of: COMPLIMENTARY WHITEPAPER: from Oracle icon]

COMPLIMENTARY WHITEPAPER: from DemandTec

Best Practices in Implementing Advanced Price Optimization Solutions

A published AMR Research report asserts that retailers who implement a price optimization solution can expect, on average, a 1-3% increase in sales and a 2-5% improvement in margin. See this whitepaper from DemandTec to read eight Best Practices that help retailers achieve all the fundamental benefits of price optimization, as well as a number of hidden ones.

[Image of: COMPLIMENTARY WHITEPAPER: from DemandTec icon]

COMPLIMENTARY SymphonyIRI Group Times & Trends report

2011 New Product Pacesetters: An Eye into the Future of CPG

Even in difficult economic times, consumer-driven innovation fuels growth in the packaged goods industry. It's a complex time for CPG manufacturers as they develop new product strategies. In ranking the New Product Pacesetters for 2011, SymphonyIRI saw best-in-class examples of how to beat new product odds.

[Image of: COMPLIMENTARY SymphonyIRI Group Times & Trends report icon]
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

RetailWire's
Getting Started video!

View this quick tutorial and learn all the essentials...