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According to a recent survey, 16 percent of kids send online links to their parents while nine percent use social sharing sites like Pinterest or Instagram in order to influence parental purchases. Should retailers look to (digitally) assist kids in influencing parental purchases?
When shoppers see a piece of clothing through a store window that is way out of their price range, they now have a quick way to find and buy the nearest possible cheap facsimile — that is, if it is available at J.C. Penney. Will mobile image search and product matching help drive sales for J.C. Penney?
Products organically made within 200 miles of the retail outlet and without wheat were the hit of the 2015 Summer Fancy Food Show in New York this week. Which of the current food sales drivers — including locally-produced, organics, gluten-free, etc. — do you think will be the most important for retailers over the next year?
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