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2/6/2012
[21 Comments]
Super Bowl Ads Come Up Short in Crunch Time
Yesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why?
Frito-Lay · Brand Image · Consumer Advertising
[15 Comments]
Ten Years of Lessons: The Irony of It All
It's been 10 years this week since we introduced RetailWire to the retailing community. As we look back, we wondered if much has changed compared to February of 2002. But a scan of the headlines from the first few months after launch struck us with a profound sense of irony. How far have retailers come in the past 10 years in understanding and reacting to the challenges they face?
Blockbuster Inc. · Management Advice · Management Strategy
[12 Comments]
BrainTrust Query: Consumers Trust Strangers Over Store Associates
A survey late last year by Cisco Systems asked 1,000 U.S. consumers to rank their top three influencers in the buying process and who helped them buy. Sixty-eight percent said online reviews were one of their top three influencers whereas only 13 percent indicated store associates. Are online reviews undermining consumers' trust in store associates?
Amazon · Customer Service · Operations
2/3/2012
[17 Comments]
Super Bowl Ads Played Out By Game Time
[3 Comments]
BrainTrust Query: Updating the Referral Bonus
[13 Comments]
Food Deserts Are Part Mirage
2/2/2012
[28 Comments]
BrainTrust Query: Is the (Daily) Deal Finally Done?
[10 Comments]
Retail TouchPoints: Ralph Lauren Looks to Stay Relevant Amid Shifts
[18 Comments]
Should 'Addictive' Sugar Be Treated Like Alcohol and Tobacco?
2/1/2012
[16 Comments]
New Genius Hired to Run Apple Store
[25 Comments]
BrainTrust Query: So What's With Smartphones?
[13 Comments]
Tesco's Big Green Plans Labeled a Failure
1/31/2012
[39 Comments]
Walmart Greeters Get New Assignment
[13 Comments]
Not Everyone Going Smaller Box Route
[11 Comments]
Moms, Pops and Chains Tackle Medical Insurance Increases
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CONSUMER MARKETING · MANAGEMENT STRATEGY · OPERATIONS · TECHNOLOGY · CUSTOMER SERVICE · PRODUCTS/BRANDS · WALMART · ONLINE RETAIL · CATEGORY MANAGEMENT · AMAZON · HUMAN RESOURCES · MOBILE APPS · PRICING PRACTICES · MERCHANDISING · SELLING STRATEGIES · TARGET · APPLE · J.C. PENNEY · EMARKETING/SPAM · RETAIL TECH
 Retail Industry News
Growing Numbers Want 'Made in America' Products
Time - 2/3/2012
Girl Scouts to Encourage Consumers to Swipe for Cookies
Chicago Tribune - 2/3/2012
More Designer Frenzy at Target
Los Angeles Times - 2/5/2012
Fashion Week: The Online Edition
Mashable - 2/5/2012
Susan G. Komen Denies Link to Gun Retailer
CBS News - 2/4/2012
Payless to Open Shoe Stores in Three Asian Nations
Dow Jones Newswires/The Wall Street Journal - 2/6/2012
Rite Aid Offers Online Docs in Detroit-Area Stores
American Medical News - 2/6/2012
Survey Says Super Bowl Spots Drove Mobile Activity
inMobi - 2/5/2012
 Press Releases
Delivering Seamless Online Customer Experiences Proved To Be A Challenge For Top Retailers This Holiday Season
STELLAService/PRWeb - 2/2/2012
SymphonyIRI DigitaLink Offers New Perspectives into Consumer Consumption of Digital Media and Segmented Demographics for Engagement
SymphonyIRI - 1/31/2012
Listrak Launches the E-Commerce Industry's First Daily Shopping Cart Abandonment Index
Listrak - 2/1/2012
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Featured Panelists:
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Ryan Mathews
Founder, ceo,
Black Monk Consulting
[Image of: Charles P. Walsh, President, OmniQuest Resources, Inc] [Image of: Gene Hoffman, President/CEO, Corporate Strategies International] [Image of: Max Goldberg, Founding Partner, The Radical Clarity Group] [Image of: Dr. Stephen Needel, Managing Partner, Advanced Simulations] [Image of: Ronnie Perchik, Founder/CEO, PromoAid]
[Image of: Matt Schmitt, President & Chief Experience Officer, Reflect] [Image of: Roy White, Business Development Executive, RetailWire] [Image of: Bill Hanifin, Managing Director, Hanifin Loyalty LLC] [Image of: David Slavick, VP, Retail Consulting, Customer Communications Group] [Image of: Mel Kleiman, President, Humetrics]
[Image of: Carol Spieckerman, President, newmarketbuilders] [Image of: Tony Orlando, Owner, Tony O's Supermarket & Catering] [Image of: Paula Rosenblum, Managing Partner, RSR Research] [Image of: Camille P. Schuster, Ph.D., President, Global Collaborations, Inc.] more »
Choice Braintrust Comments:
James Tenser
From...
Ten Years of Lessons: The Irony of It All
"From my perspective, retailers as a group have made the most impressive progress on the internal dimensions of their businesses. Chains have gained scale by growing larger; pricing systems have..."
Herb Sorensen, Ph.D.
From...
BrainTrust Query: Consumers Trust Strangers Over Store Associates
"I think "undermining" is the wrong word. We're talking SELF-service stores, and as shoppers continue to become more connected, those connections are becoming increasingly valuable sources of casual and formal..."
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Shopper-Centric Execution
Wealthy Consumers, Part 1: Shopping Behavior
While more optimistic than average consumers, three-quarters of wealthy consumers believe their financial situation will stay the same or deteriorate in the coming year. Learn how this outlook could signal opportunities for CPG brands.
Fresh Bread Category
Space and Placement: Keys to Unleashing Fresh Bread's Full Potential
Fresh bread has one of the highest shopper-to-buyer conversion ratios in the store and a host of exceptional sales-and-profit measurements. Adequate space and high-traffic locations let fresh bread fulfill its complete potential. Find out how that can be done quickly, easily and profitably!
Demand-Driven Retail Strategies
Tackling the Twin Trends in Retail Promotion
The rapid expansion of digital media channels coupled with the new competitive imperative to employ the resulting consumer data in messaging and offers presents a significant challenge for retailers.
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 Other Resources
Whitepapers | Research | Webinars | Press Releases

COMPLIMENTARY REPORT: from MarketingLab

Results: Consumer Services Engagement Survey

In November, MarketingLab and RetailWire.com invited leading consumer marketers throughout North America to participate in the largest Consumer Engagement Survey of its kind. The survey asked participants to carefully examine how they create, fund and implement consumer engagement programs.

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COMPLIMENTARY EBOOK: from DemandTec

Best Practices in Promotion Planning and Execution

Next-generation retailers are developing multiple versions of their promotions to target different segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity. And yet, versioning creates complications and cost.

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CUSTOMER CASE STUDY: from IBM

Papa Gino's Boosts Sales and Customer Loyalty

Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively.

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RETAILWIRE DIGEST - December, 2011 Edition

Clicks 'n Bricks

With Walmart.com looking to challenge Amazon's online dominance and Amazon making forays into the physical world, the one thing that's clear is how blurred the distinctions are becoming between the click and brick domains.

Download Now!
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COMPLIMENTARY CONSUMER RESEARCH BRIEF: from Oracle

Cross-Channel Commerce 2011: The Consumer View

What do consumers expect of multi-channel retailers? In the fall of 2011, Oracle Retail commissioned a survey to look at consumers' perceptions of their experience when they shop across different retail channels.

Download Now!
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[Image of: SymphonyIRI banner - SymphonyIRI Group Business Tips - Wealthy Consumers, Part 1: Shopping Behavior - SymphonyIRI Group's Point of View report, Rich with Opportunity: Wealthier Consumers Deliver Prospect for Sales Growth and Market Expansion DOWNLOAD NOW!]