COMPLIMENTARY WHITEPAPER: from Oracle
Considerations to Make Before Embarking on a Multichannel Integration Project
Consumers expect a consistent brand experience as they glide between mobile , social, kiosks and the web. Instead, they're getting a mishmash of experiences from an industry that has long been channel oriented. This new whitepaper advocates that decision-makers put themselves in their customers' shoes.
A RETAILWIRE WEBINAR: sponsored by Junction Solutions
Cross-Channel Retail... On the Shopper's Terms
Join us for an introductory presentation from Jeff Marker of Junction Solutions on the investments in infrastructure that retailers are making to meet the demands of the new multi-channel consumer. Plus you'll see a live RetailWire BrainTrust discussion, exploring how those back-end capabilities should flow through to other areas of the business to create a truly unified customer experience.
COMPLIMENTARY WHITEPAPER: from Oracle
Seven Tips for Social Commerce Success Across Channels
Online businesses are missing the potential of social commerce. Learn how innovators are thinking beyond the social channel and are building programs that leverage Facebook data to drive conversations and engagement.
COMPLIMENTARY WHITEPAPER: from DemandTec
Best Practices in Implementing Advanced Price Optimization Solutions
A published AMR Research report asserts that retailers who implement a price optimization solution can expect, on average, a 1-3% increase in sales and a 2-5% improvement in margin. See this whitepaper from DemandTec to read eight Best Practices that help retailers achieve all the fundamental benefits of price optimization, as well as a number of hidden ones.
COMPLIMENTARY SymphonyIRI Group Times & Trends report
2011 New Product Pacesetters: An Eye into the Future of CPG
Even in difficult economic times, consumer-driven innovation fuels growth in the packaged goods industry. It's a complex time for CPG manufacturers as they develop new product strategies. In ranking the New Product Pacesetters for 2011, SymphonyIRI saw best-in-class examples of how to beat new product odds.