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Hot Issue
07/02/09 Practicing Random Acts of Retail Kindness
According to a study coming out in the Journal of Marketing, building true loyalty involves not just continually pleasing customers but making them feel "grateful." What are some ways retailers can create "grateful" experiences for customers?
(27)
07/02/09 BrainTrust Query: The Hawthorne Effect (Maybe) Debunked
In labor productivity studies, it's called the Hawthorne Effect--the mere act of observing something affects the outcome. Now The Economist reports that a new analysis of the original data casts doubt on the initial conclusions. Are workers affected by being observed as postulated from the original Hawthorne project?
(10)
07/02/09 Best Buy Launches iPhone App
Best Buy is taking steps to leverage the power of mobile marketing, including the creation of a new iPhone application called the "Best Buy Gamers Club." Will mobile apps for the iPhone and other devices facilitate commerce and shopper loyalty as suggested in the Mobile Marketer article?
(8)
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Hot Issue
07/01/09 RSR: Retail's Cult of Personality - What Happens When Brands and Individuals Get Married?
(7)
07/01/09 Sears Shows a Softer Side
(8)
07/01/09 Consumers Abandoning Carts Online
(13)
06/30/09 Nike Won't Green It
(15)
06/30/09 Redbox Threatens Netflix
(21)
06/30/09 Informercial Star Passes Away
(14)
06/29/09 Retail TouchPoints: 6 New Strategies for Mobile Commerce Aim to Drive Sales, Loyalty and Intelligence
(14)
06/29/09 The Changing Shape of Breakfast Cereal
(28)
06/29/09 Are In-Store Shops a Problem for Department Stores?
(8)
06/26/09 CSD: Taking Convenience to a New Level
(12)
06/26/09 IBM: Consumers Question Whether Food is Safe
(12)
06/26/09 Stores Popping Up All Over the Place
(9)
06/25/09 CPGmatters: Organic Products Change Perception of Store Brands
(12)
06/25/09 Guys Join the 'Get Out of Shopping' Club
(10)
06/25/09 Groceries Target-Style
(19)
06/24/09 'Alice' Goes Online to Sell Toilet Paper, Other Household Items
(22)
06/24/09 Compete Blog: Target vs. Wal-Mart - Online Conversion Battle Heats Up
(17)
06/24/09 Consumers Say One Thing, Eat Something Different
(12)
06/23/09 PL Buyer: Twitter - Where's the Bottom?
(22)
06/23/09 Kroger Succeeds By Keeping Track of Customers
(15)
06/23/09 Talbots CEO Paid $1.2 Million to Offset Pension Hit
(13)
06/22/09 SCDigest: Can - and Should - Western Manufacturing be Saved?
(21)
06/22/09 Scientist Questions Influence of Influencers
(16)
06/22/09 Lee Scott's Regret: Not Promoting Retail Jobs
(22)
06/19/09 BrainTrust Query: How is the recession changing Hispanics as consumers?
(7)
06/19/09 Giant Ends Share Slide in Baltimore
(9)
06/19/09 Milk Prices Going Sour
(8)
06/18/09 Safeway Launches 'Locally Grown' Campaign
(17)
06/18/09 Amazon Explores Private Label Opportunity
(8)
06/18/09 Eddie Bauer Files for Bankruptcy, Seeks Quick Sale
(10)
06/17/09 Calls for Removing 'Sell-By' Dates
(18)
06/17/09 New Balance Tries on American Flag in New Ads
(13)
06/17/09 Best Buy to Test Electric Motorcycle and Bike Sales
(14)
  For more, go to the Archives...    
 


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BUSINESS TIPS

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Multi-Channel Transformation
Part 2: Quick-tuning Your eCommerce for Mult-Channel Performance
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Targeted Marketing APPLIED
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Advances in Customer Specific Marketing
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Oral Care Category Insights
Building the Right Kind of Category Growth
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INNOVATE FOR IMPACT
Today's Labels for Education(tm): Enhanced and More Relevant Than Ever
From Nestle Purina:
Creating Your Most Effective Pet Aisle
Recessionary Tactics: Maintaining Pet Care Customer Loyalty
From IRI:
Understanding Shopper Behavior
Generating Uplift with the Downturn Generation - Nine Strategies
From Oracle:
Planning Retail Growth & Innovation
Empowering Staff with Planning and Optimization Solutions
From Diamond:
Tech Transformations - Enterprise Growth
'Green' with Envy? Lower Costs with Environmental Initiatives
From DemandTec:
Demand-Driven Trade Strategies
Pricing Effectively for a Down Economy - Best Practices, Part 2
From Unilever:
Shopping Behavior, Category Insights
Turbulent Times, Reexamined - Actual Behavior vs. Expectations