Forget the middleman. According to new research, more than 40 percent of consumer product goods companies expect to sell directly to consumers through digital channels this year. Should almost all CPG firms today be selling directly to consumers through one platform or another?
According to a recent study, the most digitally-aided shoppers frequently use more than one shopping app. In addition, individual retailers offer their own specific apps for shoppers. With all the activity, could the solution be a "Community Shopping App"?
For those who think there isn't all that much that can be effectively communicated in a six-second video, you might be mistaken. There is quite a bit that marketers and fans of brands can do on Vine. Is there a place for short videos through Vine and other apps in retail marketers' social marketing playbooks?