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1/27/2012
[7 Comments]
There's much discussion about social networking and how companies can use it to strengthen customer loyalty, but not so much about companies using it within their own organizations to increase employee loyalty. Do you think retailers should make more use of internal social networking?
[15 Comments]
Deceptive reviews on e-tail sites are not a new problem. A New York Times article that says a seller of cases for tablet devices, VIP Deals, offered to rebate Amazon consumers $2 a star for reviews. Do you see any danger that reviews may soon be seen as worthless by consumers as a result of such cases?
[10 Comments]
Limited assortment grocery stores have been on a growth tear in recent years as consumers go in search of extreme savings in tough times. Delhaize has an answer to this challenge in the form of its own Bottom Dollar Food. Will we see continued rapid growth of limited assortment grocery stores across the U.S.?
National Retail Federation - 1/26/2012
The Atlantic - 1/27/2012
Richmond Times-Dispatch - 1/27/2012
Milwaukee Journal Sentinel - 1/26/2012
Retail Traffic - 1/26/2012
San Antonio Express-News - 1/25/2012
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Featured Panelists:
[Image of: Herb Sorensen, Ph.D.]
Scientific Advisor TNS Global Retail & Shopper,
Adjunct Senior Fellow, Ehrenberg-Bass Institute
Braintrust Resource:
[Image of: Ralph Jacobson, Global Consumer Products Industry Marketing Executive, IBM] [Image of: Matthew Keylock, Senior Vice President, New Business Development and Partnerships, dunnhumbyUSA] [Image of: Bill Emerson, President, Emerson Advisors] [Image of: Roger Saunders, Managing Director, PROSPER BUSINESS DEVELOPMENT / BIGResearch] [Image of: Mel Kleiman, President, Humetrics]
[Image of: Doug Fleener, President and Managing Partner, Dynamic Experiences Group] [Image of: Gene Detroyer, Entrepreneur, Advisor, Consultant, Professor, Independent] [Image of: David Livingston, Principal, DJL Research] [Image of: Verlin P. Youd, SVP Sales & Marketing, SCOPIX] [Image of: Carol Spieckerman, President, newmarketbuilders]
Choice Braintrust Comments:
From...
"This is another example of the terrible economy in most parts of the USA, and these stores do well, especially first of the month. Full service supermarkets have a tough..."
From...
"This practice should be discontinued. It's just another runway for consumers to distrust brands and retailers who continue to "push" information to shoppers by using shady practices like paid reviews...."
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Fresh Bread Category
Fresh bread has one of the highest shopper-to-buyer conversion ratios in the store and a host of exceptional sales-and-profit measurements. Adequate space and high-traffic locations let fresh bread fulfill its complete potential. Find out how that can be done quickly, easily and profitably!
Demand-Driven Retail Strategies
The rapid expansion of digital media channels coupled with the new competitive imperative to employ the resulting consumer data in messaging and offers presents a significant challenge for retailers.
Planning Retail Growth & Innovation
Retailers are becoming laser focused on creating connected, cross-channel customer experiences, but they will only disappoint their loyal shoppers if these processes aren't tightly aligned to operations.
 Other Resources

COMPLIMENTARY EBOOK: from DemandTec

Best Practices in Promotion Planning and Execution

Next-generation retailers are developing multiple versions of their promotions to target different segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity. And yet, versioning creates complications and cost.

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CUSTOMER CASE STUDY: from IBM

Papa Gino's Boosts Sales and Customer Loyalty

Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively.

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WEBCAST: from Junction Solutions

It's a Wired, Wired World - The Future of Retail Technology

Get retail futurist Doug Stephens' perspective on how key technologies are shaping the consumer, the direction of retail and how to decide on the best technology investments.

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RETAILWIRE DIGEST - December, 2011 Edition

Clicks 'n Bricks

With Walmart.com looking to challenge Amazon's online dominance and Amazon making forays into the physical world, the one thing that's clear is how blurred the distinctions are becoming between the click and brick domains.

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USE CASE: from Motorola

Motorola CLP Two-Way Radio - Increase Productivity. Enhance Customer Experiences.

Motorola consulted with a range of retail managers and staff to better understand how they use their current two-way radios. Download this use case to read about the results of their investigation.

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COMPLIMENTARY CONSUMER RESEARCH BRIEF: from Oracle

Cross-Channel Commerce 2011: The Consumer View

What do consumers expect of multi-channel retailers? In the fall of 2011, Oracle Retail commissioned a survey to look at consumers' perceptions of their experience when they shop across different retail channels.

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COMPLIMENTARY WHITEPAPER: from SymphonyIRI

Private Label: Brand Positioning in the New World Order

Although still at nearly 23 percent, private label share of CPG unit sales declined during the past year for the first time since the beginning of the economic downturn. Clues to this phenomenon can be seen in this recent SymphonyIRI study.

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COMPLIMENTARY EXECUTIVE SUMMARY: from MarketingLab

Retailer-Activated Shopper Marketing Program Survey 2011

Retail marketers face unique challenges in creating and executing shopper marketing programs. This retailer survey sheds light on the challenges shopper marketers face and offers best practices to achieve greater success rates.

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