[Image of: RetailWire Logo and Tagline (for print)]

RetailWire Home Page

[Image of: Discussions tab]
2/6/2012
[21 Comments]
Yesterday's Super Bowl was one of the most exciting in the history of the event. If only the same could have been said for the commercials, which fell short of producing much in the way of advertising highlights during the broadcast. What did you think of this year's Super Bowl ads? Which particular spots worked best (or not) and why?
[15 Comments]
It's been 10 years this week since we introduced RetailWire to the retailing community. As we look back, we wondered if much has changed compared to February of 2002. But a scan of the headlines from the first few months after launch struck us with a profound sense of irony. How far have retailers come in the past 10 years in understanding and reacting to the challenges they face?
[12 Comments]
A survey late last year by Cisco Systems asked 1,000 U.S. consumers to rank their top three influencers in the buying process and who helped them buy. Sixty-eight percent said online reviews were one of their top three influencers whereas only 13 percent indicated store associates. Are online reviews undermining consumers' trust in store associates?
[Image of: BrainTrust Panel tab]
Featured Panelists:
[Image of: Ryan Mathews]
Founder, ceo,
Black Monk Consulting
[Image of: Charles P. Walsh, President, OmniQuest Resources, Inc] [Image of: Gene Hoffman, President/CEO, Corporate Strategies International] [Image of: Max Goldberg, Founding Partner, The Radical Clarity Group] [Image of: Dr. Stephen Needel, Managing Partner, Advanced Simulations] [Image of: Ronnie Perchik, Founder/CEO, PromoAid]
[Image of: Matt Schmitt, President & Chief Experience Officer, Reflect] [Image of: Roy White, Business Development Executive, RetailWire] [Image of: Bill Hanifin, Managing Director, Hanifin Loyalty LLC] [Image of: David Slavick, VP, Retail Consulting, Customer Communications Group] [Image of: Mel Kleiman, President, Humetrics]
Choice Braintrust Comments:
From...
"From my perspective, retailers as a group have made the most impressive progress on the internal dimensions of their businesses. Chains have gained scale by growing larger; pricing systems have..."
From...
"I think "undermining" is the wrong word. We're talking SELF-service stores, and as shoppers continue to become more connected, those connections are becoming increasingly valuable sources of casual and formal..."
[Image of: Business Tips tab]
Shopper-Centric Execution
While more optimistic than average consumers, three-quarters of wealthy consumers believe their financial situation will stay the same or deteriorate in the coming year. Learn how this outlook could signal opportunities for CPG brands.
Fresh Bread Category
Fresh bread has one of the highest shopper-to-buyer conversion ratios in the store and a host of exceptional sales-and-profit measurements. Adequate space and high-traffic locations let fresh bread fulfill its complete potential. Find out how that can be done quickly, easily and profitably!
Demand-Driven Retail Strategies
The rapid expansion of digital media channels coupled with the new competitive imperative to employ the resulting consumer data in messaging and offers presents a significant challenge for retailers.
 Other Resources

COMPLIMENTARY REPORT: from MarketingLab

Results: Consumer Services Engagement Survey

In November, MarketingLab and RetailWire.com invited leading consumer marketers throughout North America to participate in the largest Consumer Engagement Survey of its kind. The survey asked participants to carefully examine how they create, fund and implement consumer engagement programs.

[Image of: COMPLIMENTARY REPORT: from MarketingLab icon]

COMPLIMENTARY EBOOK: from DemandTec

Best Practices in Promotion Planning and Execution

Next-generation retailers are developing multiple versions of their promotions to target different segments, different geographies, or to address a variety of needs -- from local regulations to price sensitivity. And yet, versioning creates complications and cost.

[Image of: COMPLIMENTARY EBOOK: from DemandTec icon]

CUSTOMER CASE STUDY: from IBM

Papa Gino's Boosts Sales and Customer Loyalty

Papa Gino's wanted to enhance agility by moving away from cumbersome spreadsheet-based analysis processes and giving users a real-time view of budgeting. The company also wanted to introduce a customer loyalty program and increase online sales. It saw business analytics as the key tool for implementing these strategies effectively.

[Image of: CUSTOMER CASE STUDY: from IBM icon]

RETAILWIRE DIGEST - December, 2011 Edition

Clicks 'n Bricks

With Walmart.com looking to challenge Amazon's online dominance and Amazon making forays into the physical world, the one thing that's clear is how blurred the distinctions are becoming between the click and brick domains.

[Image of: RETAILWIRE DIGEST - December, 2011 Edition icon]

COMPLIMENTARY CONSUMER RESEARCH BRIEF: from Oracle

Cross-Channel Commerce 2011: The Consumer View

What do consumers expect of multi-channel retailers? In the fall of 2011, Oracle Retail commissioned a survey to look at consumers' perceptions of their experience when they shop across different retail channels.

[Image of: COMPLIMENTARY CONSUMER RESEARCH BRIEF: from Oracle icon]
Follow Us...
[Image of:  Twitter Icon] [Image of:  Facebook Icon] [Image of:  LinkedIn Icon] [Image of:  RSS Icon]

Welcome to the new RetailWire!
Send your FEEDBACK so we can keep the improvements coming.