Early View 2017: CPG Off to a Slow Start, but What’s Next?Posted: May 17, 2017
What’s causing CPG’s slow start?
Uncertainty is causing consumers to engage in money-saving efforts, but they’re still opening their wallets for the right premium products.
In the wake of a mixed economy, the unknown of a new kind of presidency and a complex retail marketplace, U.S. consumers began 2017 with a lot of change and uncertainty. According to the latest IRI Consumer Connect™ survey, these factors contributed to 2017 getting off to a shaky start with consumers. And yet, economic expectations for the remainder of the year are positive.
Download this report for a look at early 2017 department-level trends, perimeter sales, regional performance and other complex and interwoven market dynamics that have affected trip frequency and basket size.