PROFILE

Tom Redd

Global Vice President, Strategic Communications, SAP Global Retail Business Unit

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

SAP SCN Site-Blogs from Redd

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  • Posted on: 01/12/2017

    Will 2017 be the year retailers start making their stores relevant again?

    Investments help, but marketing can be a more powerful way to control the minds of the Millennials and Generation Zers and Boomers -- us Boomers like good marketing. This store/online/closings set of topics has almost reached the end of its life -- so a few last "totally amazing" pushes are coming -- like VR/AR/robots and then it will drift off to dust like big data scanners did in the past.Incremental tech moves and marketing are a mix of tools that can drive store awareness and loyalty. Our favorite furniture store has no amazing technology, but they are heavy on brand and make a super product. There's not much technology they need in their stores to attract more shoppers -- they are swamped across the .U.S. So keep in mind that marketing is still a huge tool that if used right -- with select technology -- can totally change the performance of any business. It is just that it only gained respect a few years ago -- marketers used to be just the people that did ads and junk ... Marketers OWN THE MIND! See you at NRF, with us marketers trying to OWN YOUR MIND.
  • Posted on: 01/09/2017

    Will PetSmart’s luxurious Pet Spa concept catch on?

    I figure it will catch on in the major "waste your money" cities. I do not think it will stick in some areas -- where dogs are still dogs. Get real dog owners -- it is a dog! Not a starving family that could use your help vs. your dog that is just happy with a Milk Bone. Millennials try to treat their dogs like more than they are -- and does the dog get it? No. But the Millennials feel that they look cooler doing this. PetSmart -- it's almost time to snap back to reality and just offer the basics for dogs -- that would sell in every city. Call it Basic Dog Hangout. Dogs like hangouts rather than a spa ... my dogs are too cool to go to a spa.
  • Posted on: 01/09/2017

    Will its acquisition of ShoeBuy.com boost Walmart’s online performance?

    Another smart move on the Walmart side. This shift will improve the in-store shoe departments and the online element of Walmart. Zappos was overkill for Amazon. For Walmart, with the breadth of their stores, the global reach is a plus for Shoebuy.com and a real gainer for Jet.com and Walmart.com.
  • Posted on: 01/06/2017

    What will the sale of Craftsman mean for Sears and Stanley Black & Decker?

    Being a major tool guy this is great! Craftsman will finally be with a strong player in the tools, security and storage space. Stanley is more of a power shop than Craftsman -- they create and sell MAC, Bosch and many of the top brands in Europe. Real tools for real craftsmen.The Stanley management team is strong and full of creative talent. Craftsman will make a real comeback and not just expand in ways like, gee let's sell Craftsman tools at ACE stores. Stupid idea, Sears!Crank it up gang -- next Christmas ol' Tommy is getting some new tools!
  • Posted on: 01/05/2017

    Will Millennials lead a resurgence in home cooking?

    Well we had all four kids of the evil Millennial age home for the holidays. All of them cook more than we ever thought they would. My wife ended up not having to cook as much as in the past. They all seem to want to cook new, spicy-as-heck dishes. Why? I estimate these are hipness trends. They still refer back to my wife's recipe box which has more knowledge and great foods then an Echo link. Some retailers/analysts have been lucky enough to sample Cowboy Cookies at past NRF shows. Echo would be lost.Gaining cooking skills is best learned from other humans and not the food kits that kids can subscribe to or via talking websites. Millennials are cooking more and in some cases must -- their life at home is over and mom/dad have let them know it is time to go. I think we will have the digital cooks trend for a bit then see it become "stupid." The meal kits will trend for a bit and then the Millennials will shift to back-to-basics and learn the skill without being dependent on a box of ingredients or Wi-Fi signal.
  • Posted on: 01/05/2017

    Will store closings and layoffs end Macy’s woes?

    No one in the press remembers -- back in August of 2016 Terry outlined the number of stores they were closing. They planned to do closings based on performance and location after the holidays. The 68 stores closing is a smart move. I have been to some of them, like Eau Claire, Wisconsin -- my son lives there. They never shop that Macy's. It is an old store, low in staff and in a bad location. Smart move to close it.This is a very smart move -- clean up the channel. Online shifts will be next and more pop-up stores promoting smaller brands is working. Macy's has a solid merchandising platform that is in the final phases of change, per their press releases.The industry press loves to have a scapegoat. Sears is getting boring and J.C. Penney too. So guess it is Macy's turn to get the press attacks. USA Today -- retail smart? Bloomberg? They cannot seem to remember last August.
  • Posted on: 01/04/2017

    Should workers have the right to disconnect?

    Companies like mine push for you to establish a work/life balance. All companies push this in some way. But for some people this is not possible -- they love their work and their work is their personal life too. That is how it was for me, back when we had no cell phones and I was a developer. I went in on weekends. I worked really late. Work was my joy! After the kids arrived that cut back but I still had some all-nighters as we drove to change POS technology.This is a personal decision and not one for any government to get involved in!If a young person wants to work -- let them. It paid off for me and my kids. It might also pay off for a young person today who wants to change an industry or at least make a dent in it as I did. Great value later in life by hitting the work field hard when you are young ... IH-DLC was a tough communications language to learn in the '80s.
  • Posted on: 01/04/2017

    What does the strong 2016 Christmas foretell for retail in 2017?

    To start, we will see more returns in 2017. It already happened at my house this week. The shoppers -- like my wife -- are becoming more particular about their needs. Meaning to our industry, tighten up assortment planning by channel.We will see store refinement -- some closings and other stores re-designed vs. closed. Malls will stay open and will re-tune for the local shoppers. In Scottsdale, Arizona the Fashion Square Mall is always loaded with people headed for dinner, movies and shopping. A beautiful mall for beautiful people. No, I do not go there much -- I'm too busy and I am done being a beautiful person.2017 will be a good year for retail as more retailers start to leverage all channels -- from the simple web to mobile to the stores. Brick-and-mortar stores are not fading no matter what mobile freaks say.
  • Posted on: 01/03/2017

    What will Amazon gain from its charitable shipping efforts?

    Exactly - pure marketing before Goodwill to others. That is how the machine works.
  • Posted on: 01/03/2017

    What will Amazon gain from its charitable shipping efforts?

    Rural areas all have Goodwill stores nearby. Since I have a home in a very rural area I know this is a fact. They also have official Goodwill boxes in hard-country areas. This is an Amazon "see me" marketing campaign.
  • Posted on: 01/03/2017

    What will Amazon gain from its charitable shipping efforts?

    The costs are not good business. This is a play on the social Millennial shopper. Providing more value to people in need is donating cash to the right organizations. But this act of kindness does not match the pure fluff marketing of free shipping noise. Remember, Amazon is more of a marketing machine that happens to sell stuff than they are a pure retailer. Pure retail does not lose money like they do.
  • Posted on: 01/03/2017

    Should Costco raise its membership fees?

    Sure -- cut out the hordes of people that visit Costco just to get dinner at all the tasting booths! When the time is right Costco will raise rates and apply the membership to a much better website -- it will shock Amazon. The Costco team always has a long-term strategy, set to surprise the members. GO COSTCO!
  • Posted on: 12/19/2016

    Starbucks launches its own branded web cartoon

    What is this? Is it a pre-program for the toys you can soon buy at Starbucks? Really -- the target market is younger than Generation Z. My read is that it is a stupid hit on a strong brand. Why animals? This makes no sense.
  • Posted on: 12/19/2016

    Amazon developing Uber-like trucking app

    We will see. The transportation management space is not as simple as Uber and there a few more legal areas that must be addressed. J.B. Hunt and the gang are not rookies at this and far from old-fashioned. Do not expect this attempt to be as easy as Prime.I will stick with the pros on transportation management.
  • Posted on: 12/16/2016

    Is Restoration Hardware’s membership program flawed?

    Low- or middle-income shoppers get more bang for their buck at Home Depot. Why would low-income people shop a high-income targeted store? It's smart to leave the promos to clear out merchandise.

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