PROFILE

Tom Redd

Global Vice President, Strategic Communications, SAP Global Retail Business Unit

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

SAP SCN Site-Blogs from Redd

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 03/27/2017

    Lowe’s innovates because it has to

    Lowe's should invest in people training and people selling -- helping a shopper make a decision. Lowe's has a few pros who know their processes in home repair and service. That is priority number one -- not a Palo Alto robot that can display a YouTube video on doing tile. Anyone can do that. Get a real human to go through the tile process with the rookies.
  • Posted on: 03/24/2017

    Can Nordstrom.com compete on experience over price?

    Can we create a rule for BrainTrusters that says "do not use the word Amazon"? Comparing Amazon to Nordstrom is a cop out.Nordstrom could do this as long as the shoppers head to their favorite store and make sure that they try on certain styles -- to assure that the system and their consultant picks clothes that will fit your body. Technology is not ready for that without humans. If they do that, this will work for Nordstrom -- I would rather have something fit than just guess.
  • Posted on: 03/24/2017

    Will smaller stores and omnichannel pay off for Kohl’s?

    Speaking as someone who lives around a bunch of Kohl's shoppers -- the move will work well. They have complained the store near us has too much stuff and avoid online. The online gift certificate program needs help. Overall - the CEO is on the money -- now just tune the apparel assortment down and ditch some of the kitchen stuff and you are cranking. Mobile? Priority number is the stores and their assortment. Mobile next. Kohl's shoppers love to come home with stuff.
  • Posted on: 03/21/2017

    How can sales associates successfully juggle customers?

    Do the same thing I did back when there was no self-serve gas and you had three cars waiting for gas:
    1. Ask one of the gang to help.
    2. If there's no help (like during the late shift) then get each customer started. Ask for key information (size in apparel and type gas at pumps). Then drop off some items for them to look through and check back with them. Ask them something about their search or add more for them to look through.
    3. Work the pattern until all are served and smile a lot.
    Full-service gas and full-service apparel -- very similar. The customer wants SERVICE and SMILES.
  • Posted on: 03/20/2017

    What could a new memes platform mean for retail?

    Just another place for kids to waste time and some marketers to waste money. When kids really need something serious to wear -- or a real style -- as they age, they will turn to the website and to the store associates. All this social crud in the middle is for time wasting and people who have a thing for cats.
  • Posted on: 03/17/2017

    Will Uniqlo beat Zara with speed and customer focus?

    Bottom-line, they both know the value and speed gains of end-to-end, vertical integration. One has been doing it for years and fully drives from stores/online back to raw materials. Both are amazing operations and have plenty of speed -- now it is about getting the right designs in place across each market that they serve.
  • Posted on: 03/16/2017

    Can UPS fly past Amazon in drone delivery?

    My realtor just had a drone out to the house for sky shots of our house. Yes it is for sale in Scottsdale, AZ. I looked that drone over and decided that there is no way it is even close to time for retail and drones. It is a great tech topic, but the bird issues, weather, winds and drop points are issues that clog this delivery channel up. Besides the fact that drones make great targets for 12-year-old kids with Red Ryder BB guns ...Way too early. A drone is too slow a machine and too fragile. Stick with the humans.T
  • Posted on: 03/16/2017

    What will Walmart do with its newest acquisition, ModCloth?

    For my $9 the ModCloth deal will take time to integrate due to the unique people at ModCloth. After that is done then the ModCloth team will drive a strong level of demand on a new powerful platform of technology and brand. Someday the Walmart of the past image will fade and the new Walmart will stand out, meaning someday Walmart may just rebrand as "W." A cool store name owned by Sam's Retail (or Walton Retail).
  • Posted on: 03/14/2017

    Will being more like Home Depot work for J.C. Penney?

    I am with Max ... lots of competition and last place I would look is JCP for a new stove.Home improvement is a cutthroat business (as are all retail areas today) and you really need the right people in the stores to make the sale. Home Depot is addressing the staff issue and in most cases, if you are looking for a new fridge or door, they have top-level people there to help shoppers.
  • Posted on: 03/13/2017

    Will ‘Fearless Girl’ lead to more women on retail company boards?

    Paula, It is not as much about the old-school recruiters as it is about boards and how they add their friends first, then see what to add next. I am not a good old boy and I am on a board that is mainly made up of women. I think over time as more women start driving business (which will take time, as all change does) we will see more women on boards via the friend channel. All these women's rallies and protests kinda drive me nuts. As a male, simple guy I get no respect. You know that!
  • Posted on: 03/13/2017

    Are retailers ‘blind’ to digital marketing’s flaws?

    Food retailers just need to keep up the pulse on digital. Why? Generation X, Generation Z and Boomers all grew up using one method of food shopping. They were young once and they have yet to sort out the grocery cart, mom/dad memories and food shopping. Digital change is happening fast but more in the new areas or areas that people hated to shop with their parents when growing up. Do not go too fast on digital in food and keep it simple.
  • Posted on: 03/10/2017

    Has Chewy.com proven that online sales are going to the dogs?

    There will always be an element of the online growth as Mills and Zs buy pets. The big need for the store side is a chance to speak in real life with the pros at the stores, use kennels and get product fast. The problem with this industry is that too many people get pets without knowing what pets really cost. The vet industry is short of vets, so prices rise there. And unless you know the pet game, pet prescriptions are super expensive. I get the human meds that are the same as pet meds but up to 10x cheaper. Hauling dog food from a car or a front porch makes no difference -- price is the winner. Most Mills fall for the natural spin on expensive dog food. Totally un-needed for dogs or cats. Our one dog, blinded by a coyote attack, lived for a month off street scraps and mice and dead birds. Yes, natural -- but free.
  • Posted on: 03/09/2017

    Are free returns a good way to drive online sales?

    No major return logic here. Smart apparel-related retailers know that this is a must feature of their web site. Return to store can be cheaper and it works. There will always be abusers of any free feature, but online apparel free returns can generate more sales and stronger customer relations via learning more about tastes and sizing of buyers. More data can equal more sales and higher margins -- if you manage it and leverage the data.
  • Posted on: 03/09/2017

    Has Walmart found a digital answer for empty store shelves?

    I am with Max. Walmart is making the right moves and for some departments, the concept will help. When I see an out-of-stock at Walmart I ask about next delivery of the product. They look it up on the handheld and hold 1 or 2 for me. Adding the hold feature to the kiosk would help.Walmart is still #1 and will use much more in $$ to try new ideas. Pick up for grocery is a must move for the suburbia Walmarts.
  • Posted on: 03/08/2017

    Are retailers vulnerable to hacks from within?

    I would not doubt that hacks from inside are a common thing. Take advantage of this and test your systems. Get your smartest people and create some hack teams. One tries to hack from the outside and another tries from the inside and one tries to prevent them both from succeeding. Have prizes, provide the right gear and tools and create ways to apply more security after the end of the challenge.

Contact Tom