PROFILE

Tom Redd

Global Vice President, Strategic Communications, SAP Global Retail Business Unit

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

SAP SCN Site-Blogs from Redd

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  • Posted on: 05/18/2017

    Will Apple get customers to go back to school?

    This is already old material for operations like The Home Depot and Michaels. Apple could do this if they could cut the chaos inside their "stores" and use real trainers. I quit getting advice/training at the stores when I found that I was helping the Apple person more than they helped me. They also were not trained to train. There was no structure, with total rookies in a session and somewhat more advanced people. One person did not even know how to turn on the Mac -- this was in an Aperture session. There is a bigger chance of a fail here than a win, unless they re-think it. Not all Apple store people are "smart."
  • Posted on: 05/17/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Good points Carol, but just press noise for NA. Many shoppers like, enjoy and depend on Walmart, especially in the small town I live in up in Michigan. There is an Aldi 10 miles away, but MANY people near the Aldi all shop the Walmart. In small towns the Walmart is also a social center. It is amazing to see the difference between the Scottsdale Walmart and the Fremont MI Walmart. Besides, no Audis or Jags in Michigan; the Fremont store has so many groups of people socializing in the aisles -- amazing difference!
  • Posted on: 05/17/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Key is -- potentially. Lidl is the toughest player for Walmart on national level. Local or regional grocers/general merchandise retailers are the largest challenge Walmart deals with. Lidl will have a whiz, gee, Walmart is gone media barrage, but when the dust settles Walmart will still win. Their new training programs are changing the way their stores run and the peoples attitudes -- from employees to the shoppers.The press treats Walmart like they do Trump -- any chance of finding a negative near their name they race to beat them with words. Even the press cannot stop the retailer centered on the core of retail success -- satisfy their shoppers!Amen and GO WALMART GO (but I still like Kroger, Meijer's , Aldi, and Lidl -- Whole Foods will fade out by 2020 -- their trend and crowd is shifting and they will miss the next wave ... stuck in the waters of retail with no current to ride).Double Retail Amen!
  • Posted on: 05/17/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Right on Paula and the down thumbs who think grass fed beef is only at Aldi are missing details. All retailers along with Walmart offer what most cattle (good cattle/beef) are fed -- grass. In winter seasons, grass fed beef are fed big grass called HAY -- a form of grass. But do not smoke it....
  • Posted on: 05/15/2017

    Will consumers decide meal kits just aren’t worth buying?

    I know many executives -- men and women -- who love the Blue Apron program. It has become a family affair that they use once each week. The family teams up with the kit and together they create the meal.Groceries could target this audience with a "meal night program." People join, get coupons and pre-built shopping trip lists for specific meals and are offered in-store and online meal night support. They could also share photos on social media from their meal nights and have events where the meal night families share ideas or have cooking contests.Go with my meal night program and win!
  • Posted on: 05/12/2017

    Will Amazon dominate the online furniture market?

    I CAN discount AMZN and Jeffrey. They can afford to lose money on furniture due to how they live on the profits of their AWS program. When they can match Ethan Allen, then they can get my interest. I would never buy furniture on Amazon. Let the Mills fall for it.Also Wayfair and others online have not driven that much margin. Be careful, and remember the online world is not all feasible or sensible.
  • Posted on: 05/12/2017

    Do customer reviews suffer from a herd mentality?

    Customer reviews are off limits for retailers. There is the herd brain set. But that is the choice of the herds. Herds are more prominent in major network news. Most people watching it flow like a herd and believe all of it -- without learning more on their own.Before I make a decision on big ticket stuff I look at reviews, articles, and specs.Same with news -- before I believe it I research it and make sure it what I heard or read is not the canned content of a network that controls or tries to control the herd.Example: the recent NBC, CBS, etc. "end of retail stores" news push. The industry went up 4.6% yet press spins the end of retail as we know it. Stop!!!
  • Posted on: 05/09/2017

    Will online grocers redefine hotel room service?

    I am with Mark, this is another attempt to push the cooking TV show craze and make a fast buck. I will say that the asparagus with an egg -- a famous dish at Rancho Pinot in Scottsdale, Arizona -- from a fun chef and nice mom-type cook, is GREAT! Try it at home. Do not let the asparagus get soggy, the cook says. Fast fry.Al/Randy, would you do this, guys? Really?
  • Posted on: 05/08/2017

    Can Walmart dash past Amazon with its own product replenishment system?

    I think that some of the key items in the kitchen and in home operations fit the IoT model. For instance, soy milk or furnace filters. These are a few areas that are required and solve kitchen screaming and lots of dusting. Walmart -- if anyone -- is a pro at service-level maintenance. Coop in EMEA/MEE is another shop totally zeroed-in on replenishing and maintaining high service levels. I would put the money on Walmart. This is a normal model and not a brand promotion. It's not just a toy for adults like Dash or Dud or whatever it is called.
  • Posted on: 05/02/2017

    Will consumers finally pay for service?

    Sure, just put it on a smart-device of some kind so customers can use it like addicts and risk neck injuries and they will pay for it. Most people will pay for anything that's like a smartphone game. Customers are controlled by their devices. They're electro-addicts. Tap their wallets!
  • Posted on: 05/01/2017

    How can small retailers avoid the seven reasons most fail?

    Simple. Focus on the shop. You have done well. Keep it up. For new shops, listen to Bob and get pros like him in to help you start out.
  • Posted on: 05/01/2017

    Is omnichannel a retail margin crusher?

    It is simple -- times have been and are changing faster. Technology is the base of the change along with shoppers' use of the said technology. So retailers, let us move on to another topic.Get smart -- LEVERAGE TECHNOLOGY. Using technology the RIGHT way saves margins. Screw Wall Street -- save yourselves! Invest in the new technology, dump the old stuff and the ones in your shop that do not like the change.
  • Posted on: 04/28/2017

    Will Amazon’s Echo Look be a clothes selling machine?

    Great use of technology for PR. This supposed process -- based on lighting colors, tints and resolution will turn out to not work well for Amazon. They will suggest outfits that are off-color. Just watch.What parent would use this or even let their kids near it? What Millennial is going to risk their personal brand within their profession on this? The first sex offender in some mess with this device will get more air time on major networks than United got. After the first major news mess with this device Amazon can learn more about negative press and how to gain from it.
  • Posted on: 04/27/2017

    Is Walmart’s Store No. 8 breaking boundaries or bonds with its core customers?

    As usual, smart and well thought-out ideas by Walmart. Ignore the Walmart-slamming people, like typical non-retail press. Walmart knows their shoppers and the future shoppers in their target space. They keep Amazon following them and create real customer satisfaction and real retail margins for shareholders. They lead retail and for a reason -- they know their shoppers and their future shoppers.
  • Posted on: 04/26/2017

    Will artificial intelligence replace CEOs?

    Who picks the articles? AI and machine learning have many uses across retail -- we all have heard or written enough about this topic. Almost time to toss it and talk about something new.No, sorry, AI will never advance far enough to replace any critical decision making human. Chess and some marketing (basic performance based marketing decisions) can be handled by AI but not the illogical-at-times human relation-needed decisions. The learning and formula work of AI can only go so far at this time, and likely even in 2030. Math and engine logic have limits.An area where AI will assist more is in teaching related areas -- be it school or retail -- for evaluating how well people/kids are learning and where they need more help.Ease off the AI and keep retail focused on the basics. You need to know the basics before you can enhance them with technology.