PROFILE

Tom Redd

Global Vice President, Strategic Communications, SAP Global Retail Business Unit

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

SAP SCN Site-Blogs from Redd

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 04/27/2017

    Is Walmart’s Store No. 8 breaking boundaries or bonds with its core customers?

    As usual, smart and well thought-out ideas by Walmart. Ignore the Walmart-slamming people, like typical non-retail press. Walmart knows their shoppers and the future shoppers in their target space. They keep Amazon following them and create real customer satisfaction and real retail margins for shareholders. They lead retail and for a reason -- they know their shoppers and their future shoppers.
  • Posted on: 04/26/2017

    Will artificial intelligence replace CEOs?

    Who picks the articles? AI and machine learning have many uses across retail -- we all have heard or written enough about this topic. Almost time to toss it and talk about something new.No, sorry, AI will never advance far enough to replace any critical decision making human. Chess and some marketing (basic performance based marketing decisions) can be handled by AI but not the illogical-at-times human relation-needed decisions. The learning and formula work of AI can only go so far at this time, and likely even in 2030. Math and engine logic have limits.An area where AI will assist more is in teaching related areas -- be it school or retail -- for evaluating how well people/kids are learning and where they need more help.Ease off the AI and keep retail focused on the basics. You need to know the basics before you can enhance them with technology.
  • Posted on: 04/25/2017

    Would Albertsons and Whole Foods make a good match?

    Not good for Albertsons and there is no real saving Whole Foods until they totally ditch the "shop here and feel good about overspending" attitude. Their time is over. Kroger and others are killing their market -- and doing it well. Shops like Sprouts are just as organic but not wallet eaters and normal people shop there.
  • Posted on: 04/24/2017

    Will IKEA find success in standalone restaurants?

    IKEA is a proven brand, which makes the fast-die potential of the restaurant business fade. They can also use new furniture products in the store and videos and catalogs to keep the IKEA air about the place. IKEA can make this fly -- as easily as La-Z-Boy could open movie theaters with all La-Z-Boy furniture. A strong brand can be extended a long way.
  • Posted on: 04/24/2017

    Should Bloomingdale’s sales associates receive commissions for online sales?

    Yes. I bought a new truck over the weekend. The deal started online and shifted to the store (dealership showroom). Amanda -- my online truck seller -- stuck with me through the dealership dealings and a fast, done deal. She will receive partial commission. Stores should do the same. Share a bit, eh?
  • Posted on: 04/24/2017

    What customer service lessons can be learned from United Airlines?

    1. Give all the basics of care to the customer FIRST and the boss later;
    2. Make sure the PR team has a critical issues team and keeps the press and social channels calm;
    3. Get management team members to work the store floor as greeters and store help -- five days a year.
  • Posted on: 04/21/2017

    How will Walmart’s price cutting affect Kroger and other rivals?

    The battle will ride high for a while then reporters will head back to find Amazon stuff to ramble about. Walmart is playing the right game -- get the price right. At the same time they are tuning their assortments to better match regions. The pressure is on the big guys -- except their smaller regional marketplaces -- like Kroger's Fry's division. They are a marketplace-designed store, closer to neighborhoods in Arizona with well-targeted loyalty coupons, gas points and a seniors' day. Smart grocers like Fry's will feel no major effect. Other price-unaware grocers will -- in the Midwest the stores run by regional food distributors shock me. A five-pound bag of sugar going from $4.50 to 5.75? WOW. These are the stores that fool you -- names like Mom's Foods, Bill's, etc. Good-sized stores -- single branded in many areas and way overpriced. Walmart's changes will not impact these stores. They are just local food distros, extra real estate. Never busy and way overpriced but local. Aldi is parking stores near them.Let the battles continue! Let the shopper -- especially ones who have less to spend -- win.
  • Posted on: 04/20/2017

    Will Amazon’s on-demand manufacturing create trouble for fast-fashion?

    Amazon and others are late to pursuing on-demand fashions. This area was tried out with runway shows almost two years ago and there was not a high demand for get-it-now/on-demand styles.Curtains and window coverings have been in the business of on-demand for a while. Amazon -- because they are Amazon -- won't win that space. On-demand for towels? Really. Can't anyone find something else to write about?Retailers: deliver to shoppers needs, do not work so hard at creating more and more needs.
  • Posted on: 04/19/2017

    Can McD’s succeed with commercials that don’t mention its name?

    Max is right. The Coke is so good, but the food over the years has begun to suck. Cheeseburgers need to be reborn. Especially the junior burger. Wendy's food is also going downhill. Frosties are still good, but I only get small ones.All these fast foods need a wake up call! In-N-Out is still great. Send Mac execs there to research....
  • Posted on: 04/19/2017

    Will Chewy.com help PetSmart gobble up the online pet market?

    Smart move for the Pet. With Chewy leveraging the PetSmart brand they will gain more market share fast. Chewy can be a channel for some of the recent pet foods that PetSmart is dropping -- due to the brands availability at Walmart (soon) and other stores.Smart move Chewy! Welcome to AZ!
  • Posted on: 04/18/2017

    Are consumers’ AI fears rational?

    I am with Lyle, so down thumb me. AI will perk interest, need, and then acquisition. But when humans figure out what is really happening with the personal data, they will shut it down or rush out of the space. AI needs info and data to operate -- and it will search out the sources. Developers that are targeting the consumer will want to resell or profit on what they collect. This is when the collision will occur.In addition, think FB caused intrusions into privacy? Wait till FB-AI or HAL2018. HAL will be cool until he gets at your bank account and spending habits and shares that info.HAL has no friends! You all rush to be hip ... I hang in the old world.
  • Posted on: 04/17/2017

    Should retail employees have board representation?

    The board -- which reps the shareholders -- is not the place for the employee.Retailers might consider the shareholder BoD and a Workers Board -- similar to what's done in Germany. A Workers Board in North Amarica might best be a program where regions team up with company executives and address the internal issues. The financial BoD focuses on the external issues.The Workers Board might be a better way to think and act out teamwork focused on the operational issues without messing with the shareholder's space.
  • Posted on: 04/14/2017

    What’s keeping shoppers away from the frozen aisle?

    I am a total expert at avoiding the freezer section. I could run the store and not get near it. But why Tom? First -- it is just too cold -- especially in the Arizona area. They keep the stuff really cold so it will last longer on the drive home. Next -- most of the food is trashy, not healthy, etc. Last, I am trying to lose some weight so I am avoiding ice cream. If I ran the store, ice cream would be away from my section called Fresh Frozen and the other called Fast Frozen (quick dinners, frozen and who cares about the fat?). Redesign frozen - have shorter aisles and create a hip naming style. I can help with the hip part!
  • Posted on: 04/12/2017

    Will virtual reality transform in-store merchandising?

    VR should go back in the drawer for the kids. Especially for food. VR is a rush-rush tech that has no solid role in retail yet -- except to sell to people around holidays. Stop the rush. Focus on SCM and replenishment issues.
  • Posted on: 04/12/2017

    Will an in-store pickup discount give Walmart an edge over Amazon?

    Very smart move by a real and smart retailer. I consider Amazon a distribution warehouse with an interface funded by its cloud services. Walmart is a real retailer and makes moves like this that are truly for the shopper. Make Walt proud, Marc and team.

Contact Tom