PROFILE

Tom Redd

Global Vice President, Strategic Communications, SAP Global Retail Business Unit

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

Tom Redd is the Vice President of strategic communications for SAP covering the global retail industry. He leads the team responsible for leveraging the driving internal and external communications via many channels. He is also an internal advisor for SAP Retail’s global marketing across all regions. Tom has been with SAP Retail for 7+ years.

Tom Redd has over 30 years of retail industry experience, ranging from store manager for a small Midwestern shoe chain to POS programmer at NCR in the early 80s. Tom gained notoriety at NCR by driving forward the concept of screen-based POS applications and the development of the first applications for self-service check-in at airports and hotels. This led him to driving third-party POS application development for the NCR POS series and acting President of RetailMate Systems. Tom was also Executive Vice President of Marketing at Reflexis and Vice President of Global Marketing for Retek (now Oracle Retail).

Tom represents SAP Retail as an associate member of National Retail Federation and an active member of the University of Arizona Terry Lundgren Retail Center Executive Board and also a board member for the school’s Norton School of Family Sciences.

Other Links from Tom Redd:

SAP SCN Site-Blogs from Redd

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  • Posted on: 07/27/2016

    Will meal kit delivery services move beyond niche status?

    I know a few people that use these kits and cook with the kids once a week. I do not think these kits will grow too much. Cost is the number one issue and many families with less time have turned to going out for food or eating junk. Take a look at Americans. You can tell that eating smart is not a priority and eating the right size serving is ignored. So aligning with the size of people trend, the market for kits is small. Unless McDonald's, Red Lobster or KFC come up with a kit.
  • Posted on: 07/27/2016

    Sears Holdings says Kmart is being transformed, not closing doors

    For Kmart this is a major move. For any retailer it is a smart move. The game is inventory in 2017 and making what is available visible to the shopper is smart. Many stores have loads of their number one asset stuck in the back rooms and some associates hate having to go find stuff.Go Kmart! Just get some better store locations and change the logo ...
  • Posted on: 07/26/2016

    Why has retail’s transition to data-driven enterprises been so arduous?

    After being in the data and analytics business for many, many years we have seen many situations where retailers WANT the data and want it fast. When that finally took place the data and information were available real-time and there were groups that jumped on it and others still ran on gut feel.Many of the top retailers in the world that are targeting Amazon vs. being targeted by them live by real-time, instant access to inventory positions, channel action, trends and social activity. They have found that the data science element is not as critical as the press thought and that the user interface is what makes data the better weapon.We are seeing more retailers adopting the data analysis tools in centralized, single versions with access across all key departments and regions. This is mid-market and large enterprise.Amazing ideas make amazing retailers and data is the core of amazing retailing.
  • Posted on: 07/18/2016

    Pokémon Go showcases potential of augmented reality in retail

    This is a rude attempt at value-driven gamification in retail. I see this as a real problem for retailers, and bike trails, and parks and driving. This is another social tool that eats up mental space that late-Millennials and other strange "born with a phone" generations have. In a store chasing some thing and tossing balls at it? Tell me the real value to a retailer. Keep at it, because it is not adding any value in my book. It is a stupid game for people that just love their phones.
  • Posted on: 07/15/2016

    Will personal shoppers lift retail sales?

    Personal shoppers for fashion is outside the realm of AI and Watson. It is a real human-to-human challenge. I am a major fan of personal shopper assistant programs. I have used the Trunk Club, a shopping service rep at our Nordstrom store and the Macy's personal shopper program -- they were the best so far. They picked out the colors that fit me best, the not-too-hip look, and the products that were the best and were on sale.Trunk Club is great but a bit high on price. Price no longer pertains to the best choice. Some designers just need higher prices and margins as a differentiator. Ask Combatant Gentleman -- they are also doing personal shopping and custom suits but without the bizarre mark-up.
  • Posted on: 07/14/2016

    Viewers can now ‘Watch & Shop’ with Amazon Fire TV

    Well gee, looks like a way to run a commercial without stopping the show. Fine for shows targeted at specific audiences -- but plan on a high return rate. People that buy on TV do lots of returns because items are not what they seemed like on TV. Ask HSN and the pros. This is also why second-screen shopping is not the new retail fire. TV and real life are not the same -- even though people who watch the Bachelorette and the Kardashians think that it is.Focus on creating shoppers with good shows and retail store information -- where you can buy the product -- and sell more. PBS' This old House does this well with The Home Depot sponsorships.
  • Posted on: 07/13/2016

    Amazon declares victory – Prime Day II concludes

    Hate to rain on the Amazonians but many retail industry analysts did not see the Prime Day as that amazing. They seemed to be logical people vs. the ones that run after the hype. I am a Prime member and did not find the merchandise assortment that exciting. New Prime members might. Surprised by the limited number of books on sale and the discounted (some discontinued) fashion options.Do not get hooked on the Amazon hype ... use the site for logical shopping and use the stores for smarter shopping -- digital and physical combined.
  • Posted on: 07/12/2016

    Do robots make sense for online delivery?

    This whole attempt to refine the supply chain is beyond stupid. People need jobs -- let them carry packages vs. robots. The postal service is doing fine with this added function of package delivery. Our local post guy even shows up on Sundays with some deliveries. Robot shootings will make prime time ... and cars veering off the road to hit a robot. New video games will appear -- "KILL THE BOTS" ... Robot firms will be in court over robots running into bikes or blocking emergency vehicles. This is as bad as JeffZon's drone package delivery PR pitch.
  • Posted on: 07/12/2016

    Forget Prime Day – It’s Cow Appreciation Day

    After some great cow analysis I have determined that this is somehow discriminates against the Angus breed of cow and pigs, but is still a great program. We are having one of the local cows over for dinner to show our respect.
  • Posted on: 07/11/2016

    Target launches $1 billion kids line

    With me recently becoming a grandpa this is a good move -- especially if fully supported online in real-time. My daughters and Grandma Redd spend hoards on these dang grandkids. I get cards on a birthday and they get cool clothes. Grandpas are neglected. It's unfair -- we are still cool guys ...
  • Posted on: 07/08/2016

    Will new gen grocery stores cut waste down to zero?

    In my complex mind — no way. This is for the small place that wants to be unique to a small % of our population that can afford their foods and the zero luxury. With Kroger and Walmart at work on this, we will see waste reduce — but let's be real. The US of A population counts as a small # of the people on the globe. So if all groceries ran to this zero of zero model, how much would it REALLY help the global problem of waste?
  • Posted on: 07/07/2016

    Do retail marketers have an appetite for data science?

    Before the data science hype a retailer must focus on the data resources.The "what" element of this whole push for science and retail is the data. Having Big Data is not the only way to solve this. To move from WHAT to HOW and act on data science efforts, retailers need to create a data plan that addresses the data sources -- from TLOG files (sales audit data) to inventory details, trends, etc.From there it is having a resource where it all can be stored, kept fresh and updated fast. After that foundation or platform is in place the science dance can begin. Without the data foundation the science is all a major guess.
  • Posted on: 07/06/2016

    Will getting rid of list prices help or hurt Amazon?

    Well, back from vacation and time to raise some noise.Amazon does not fear lawsuits, they just want to make their prices LOOK the best. Killing the list price is more of a marketing move than anything else. With no list price the shopper has to evaluate if the price matches the need vs. just buying cause it is a good deal. More pressure on the shopper and less work on Amazon. Also another way to differentiate. I beat on Amazon and Jeff a lot because so many young writers and other strange people promote Amazon as the new retail -- the leader in this or that. They aren't. Very simply they are a mass merchant that never got around to learning how to manage a real store or thousands of stores. Their merchandise mix is so broad they are like a retailer that cannot decide who they are. They also carry good product and items that not even Family Dollar or Big Lots would carry. Cheap, trashy product destined to fail or be returned.Their list price issue will be fun ... Millennials will love it for some strange reason.
  • Posted on: 06/29/2016

    What does it take to deliver on the promise of customer centricity?

    Customer-centricity means and defines the customer as number one. Next, success in this area is not just about all the technology we hear about every day, it is about the humans that interface with the customers -- be it in stores, online, service calls, etc. To fully deliver there is one common goal -- make the customer HAPPY and/or SATISFIED. How? Train people up that work in stores, get greeters that TALK, train helpline people to really work at cutting wait times and drive assortments that are logical and maintained in the store (in-stock).Who is good at this? The Home Depot, Kroger and my local BMW Motorcycle store.Big retailers need to act like they are still small shops -- as Kroger stores do. The change in business and trips per week will amaze them.
  • Posted on: 06/27/2016

    Amazon Dash gets a smart button rival

    I am with Paula ... stupid button. There are many reasons -- Millennials and Generation X love games but that only goes so far. These buttons will become a hacker's paradise! These are a marketing idea gone too far. If you need buttons to help you because you are SO busy then you need a new life. Avoid the scam and the hackers and the marketing measurement tools ... RUN FROM THE BUTTON ATTACK! RUN!

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