Tom Dougherty

President and CEO, Stealing Share
Tom Dougherty is President and CEO of brand company Stealing Share. He has developed brands across all industries positioning them to grow and steal market share. Tom's unique perspective and opinions are often sought and quoted by The New York Times, FOX Business and CNN as well as many industry journals.
  • Posted on: 10/17/2017

    What is the online marketplace opportunity for retailers?

    Soon, we will not be discussing online vs in-store. The line will meld into shoppers buying what they want. How they do that will not matter much as online retail will find innovative ways to make the shopping experience superior. Time to get with the program.
  • Posted on: 10/16/2017

    Should Coach Inc. have changed its name?

    The throwing away of a respected brand name, so cavalierly, is a danger flag in my eyes. "Leveraging our strong operational foundation" is like skipping meals to save money for food.When will they discover how much it costs be a recognizable brand? One as known as COACH? This brand did not need major repair, just repositioning. It certainly did not deserve the trash can.
  • Posted on: 10/11/2017

    Meijer cuts IT staff as it moves to the cloud

    Yes. By all means outsource IT. Retailers need to spend every drop of their resources on reimagining retail. Why spend a penny supporting technologies that can be someone else's expertise?Be GREAT at where you need to be the expert. Reinvent your own wheel. Leave the timing belt to someone else.
  • Posted on: 10/09/2017

    Are retailers confusing customer service with the customer experience?

    The confusion is a major issue. Retailers LIKE customer service— because it is quantifiable. Customer experience is something completely different. It is an emotional response. An attachment. In fact, there is no such thing as customer service without enthusisticaly embracing the customer experience.
  • Posted on: 09/28/2017

    Macy’s counts on new rewards program

    They should start by not believing focus groups. It is not research in any projectable way that can be measured.I want Macy's to succeed but loyalty programs are a tricky endeavor. The trick is in answering the Groucho paradox -- "I would not want to be part of any club that would have me as a member."In other words, the program must seem more aspirational than it is. Customers need to climb the rungs easily. If not, it rewards loyal customers but does nothing to attract new shoppers. And that in a nutshell is Macy's biggest problem.
  • Posted on: 09/25/2017

    Target guides customers through the aisles with beacons

    It certainly meets a need and demonstrates the evolution of merchandising. It is a realization that ease of use drives traffic and Target seems willing to leverage that preferred position in lieu of having in-store merchandising expand the market basket.A preview of changes to come.
  • Posted on: 09/22/2017

    Hilton Honors members go shopping with points on Amazon

    Hilton has a long history in successful loyalty programs. Double dipping has increased preference. All else being equal this is a smart move.
  • Posted on: 09/21/2017

    Albertsons buys its way into the meal kit business with Plated acquisition

    Albertsons’ acquisition of Plated is a very smart move. Winners build brands on needs and wants and not processes. Albertsons is taking the brand promise beyond the traditional supermarket model and it has a NEED, not just an opportunity, to go there. Bravo.
  • Posted on: 09/20/2017

    Will others follow Neiman Marcus’ return to a full-price focus?

    Neiman Marcus is simply returning focus to the brand that always made them exceptional. I never believed their brand had a place for off-price models.More retailers should take notice. Your BRAND is where your preference (and margins) reside. Any move away from that root erodes preference.
  • Posted on: 09/19/2017

    Toys ‘R’ Us files for bankruptcy, enters ‘new era’

    It's over for Toys "R" Us. The shopping habits of toy buyers have changed. No enhancement of the customer experience will change this. Chalk up a win for Walmart and Amazon.A specialized superstore only exists when it can claim the largest selection in the category (Amazon wins), price (Walmart wins) and convenience (Walmart and Amazon win because you are not limited to purchases within the single category).Specialized superstores are all in trouble for the same reasons. Think about Staples.
  • Posted on: 09/18/2017

    Did this startup make a big mistake calling itself Bodega?

    The price of clarity is the risk of offense. Bodega cuts through the crap and gets right to the heart of the brand promise. Those who criticize this type of branding are destined to go away.
  • Posted on: 09/18/2017

    Can v-commerce give brands the edge they need online?

    Suddenly the future is upon retail. Will brands adjust or hang on until they themselves are hanged? Brand focus and nimbleness are the two keywords that spell success. V-commerce is simply a marketing efficiency. Woe to those who ignore economies.
  • Posted on: 09/14/2017

    Nike customizes shoes for ‘sneakerheads’ in under an hour

    Customization is not a breakthrough. It is a given in today's world. Automation and the digital revolution has increased consumer expectations. Aside from ease of use, customization is an expectation of technology. This is news only because of scarcity right now. In a year or two it will be a table stake.
  • Posted on: 09/05/2017

    Five pain points grocers must address to survive in an Amazon/Whole Foods world

    This will be mainly a defensive strategy. Everything Amazon does in grocery needs to be duplicated at traditional grocers. And they need to encourage current shoppers to use these services BEFORE they try Amazon. Will they do this? Nah.
  • Posted on: 08/25/2017

    Are off-pricers discounting their online opportunity?

    The treasure hunt idea seems to be the only growth engine for traditional retailers today. Why? Because it brings back the fun element in shopping. Browsing increases sales and scarcity increases the shoppers view of value and importance.I don't see this model translating well to online retail. The reason is that it's hard to generate the same feeling of scarcity ("There are only two of these on the shelf. If I don't buy it now I will miss out").Amazon understands this conundrum and addresses it on Prime Day where availability is limited.

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