PROFILE

Seth Nagle

Senior Marketing Manager, RW3
Seth is the Director of Marketing for RW3 Technologies where he specializes in product marketing, brand development and UX design. Part of Seth’s skill set is creating content that simplifies RW3’s complex offering around retail activity optimization and competitive pricing data.

Seth is constantly searching for new advances in new mobile technologies and exploring how they could be deployed to improve the in-store and digital shopping experience. Additionally, he is an active member of the Industry Collaboration Council hosted by the Food Marketing Institute.

Seth received his B. S. degree from Salve Regina University in Newport Rhode Island. While there he served as president of the Campus Activities Board (CAB), a volunteer student organization that supports the mission of the University and provides social, recreational and developmental programs for the entire student body.

To learn more, visit RW3
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  • Posted on: 12/11/2017

    Will last-minute pickup payoff for Walmart?

    In-store pickup is a must for the holiday shopper for one reason; guaranteed inventory. Heading into a shopping center after Thanksgiving is anything but easy but if you can get your shopping done and item in-hand there's no better feeling. However pulling up inventory online and seeing it in-stock only to get to the store and find the shelf empty will ruin that shopper's experience and could ruin that entire relationship. In-store pickup elevates that concern.Additionally, we all know anything ordered after the 20th via e-commerce regardless of shipping rates is never guaranteed to arrive before Christmas.
  • Posted on: 12/11/2017

    The new NYC Nike store will have a members-only floor

    Having a dedicated floor makes sense but this approach seems to cause more hassle than excitement for the shopper. By having free signups you take away the exclusivity of the room/experience.We see this exclusive format daily from sporting events to flying. For a retailer, I think they need to look at it as a different approach however and use it as a marketing investment. They should limit the users but use a selection method that promotes shoppers with social followers that can/want to distribute their one-of-kind shopping experience to their followers to build excitement across a variety of social media channels.
  • Posted on: 11/30/2017

    It’s good to be Home Depot

    After buying a new house, I've experienced the Home Depot shopping experience almost every weekend and have to say it's as smooth as butter. From looking up an item online and finding it in the correct bay/aisle in the store to returning the wrong paint type, it's just easy. As mentioned above some items that are not in the store but can get shipped can take five to 10 days depending on the item but after looking around many of their competitors don't even offer those items.One area in which Home Depot needs to improve is smart home technology and educating their employees on this new tech. Right now Best Buy appears to own that space but the Depot could easily take a big chunk of that market share.
  • Posted on: 11/28/2017

    The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

    It depends on what you think a commercial should do.If it should share an important message, then Walmart for three reasons:
    1. Messaging is clear -- "free two-day shipping";
    2. The ad is under 30 seconds and keeps your attention;
    3. The sound/song of Walmart's commercial seems to be better quality.
    If it should provide entertainment, then Amazon for three reasons:
    1. Great idea/twist to replace singing employees with boxes;
    2. Brings you along the logistics journey of your package with unique camera angles;
    3. Utilizes their logo within their messaging AKA great branding.
  • Posted on: 11/27/2017

    Did Macy’s Black Friday credit card fail cost it the holidays?

    Not ideal but this is why you have a PR team and a stellar customer nurturing program. If managed correctly shoppers will look past this debacle as it's a long holiday season.It's amazing what a 15% coupon and some acknowledgment can resolve.
  • Posted on: 11/27/2017

    How would the end of net neutrality impact retail?

    Great point Mark. Additionally, as digital continues to grow and defines its place in the market, the last thing retailers need to worry about is their ISP and incurring more costs to their digital budgets.
  • Posted on: 11/20/2017

    Retailers get into Friendsgiving with Millennials

    Who doesn't love a great Friendsgiving? It's the one time you can actually cook over the holidays and make a main dish or side that you actually want to. When Millennials go back to a family holiday usually all the good feastings are claimed by the aunts, uncles and parents and what is left over is just opening the cranberry sauce out of the can ... As Millennials continue to enjoy cooking, trying unique recipes and having roommates into their 30s I expect Friendsgiving to continue to grow.For retailers to capitalize on it they need to utilize social channels as they have done in the past but also offer unique ideas and some additional buzz or excitement to this new holiday (a new must-have dish, style/fashion or music/dance). As this continues to evolve retailers need to keep an eye on its progression and try to have a little fun with it.
  • Posted on: 11/17/2017

    The RetailWire Christmas Commercial Challenge Global Edition – M&S vs. Sainsbury’s

    Great ads both going after different strategies but I would have to select M&S as the winner as it is clear and entertaining. Although the Sainsbury's ad brought in the consumer it was a little cluttered and difficult to understand at times.
  • Posted on: 11/17/2017

    Is private label grocery about to go to the next level?

    We've tried a handful of private label items this past year and have found that some have been adequate or even better substitutes than brand items but we have also found that some just don't come close. This experimenting has allowed us to save money on a handful of items but also splurge on others (pasta vs. pasta sauce/coffee creamers vs. coffee).We've also noticed that packaging around private label has gotten sleeker and now some retailers have not one or two but three different private labels. As long as retailers continue to supply tier options and keep their transparency I expect private label to continue to grow and brand items that are easily replaceable to lose market share.
  • Posted on: 11/16/2017

    Tech lets gift receivers decide what they get for Christmas

    This should really be called "Extended Friends and Family GiftMeNow."I like the idea for extended family members or those that want to do something nice for you but have no idea what to get as this makes the entire process much easier.For those shoppers that take gift shopping personally, this will have no effect.I expect GiftNow to help the retailers but I don't expect it to be that big of a game-changer for holiday shopping.
  • Posted on: 11/16/2017

    Amazon Go still plans to transform convenience in retail stores

    The future is kind of here ... For the on-the-run grab-and-go shopper Amazon Go should score big points, for the price-savvy shopper I expect them to go elsewhere.There will always be issues with tech at retail and what Amazon has learned in a year would probably have taken a traditional grocer 10 years, and that is not to insult grocers, it's just the R&D around this type of innovation is lacking across the industry.I'm curious to see how this technology would do in a grocer like Whole Foods or a Kroger where there are over 20,000 SKUs and everything is spread out, fortunately, I have a feeling I won't have to wait long.I hope this catches on -- as mentioned above, checkout lines are always at the top of the list of shoppers' pain points and this tech alleviates that.
  • Posted on: 11/15/2017

    Will data breach concerns tank Forever 21’s holiday?

    This shouldn't be too much of a problem with their young buyer demographic and the unique style they offer.Unfortunately, I don't think retailers and other companies have a solution to these data breaches as many of these hacks come from third-party vendors/plugins. If they remove the plugins/vendors then the user experience suffers or they need to design new technology in-house which they don't have the budget or resources for.
  • Posted on: 11/15/2017

    The RetailWire Christmas Commercial Challenge: Macy’s vs. Nordstrom

    Nordstrom with a win and here's why. The first half shows real people wearing their clothing (almost like watching a fashion show), the second half connects the viewer with the people behind the scenes in an authentic way which the shopper can identify with and say "hey that's me."The Macy's commercial felt like one of those Superbowl halftime commercials that you can really put any brand at the end of and it will suffice. It's a good commercial that leaves the viewer warm inside but doesn't do anything to separate the brand from its competitors which is what Macy's really needs to do this holiday season.
  • Posted on: 11/14/2017

    Target’s biggest holiday deals are reserved for the weekends

    As mentioned, Target has struggled with sales over the holiday period but this new strategy should help them correct that. One of the biggest issues with sales is getting the messaging out to the correct target audience. If Target can clearly communicate what's on sale, when it's on sale, keep the shelves stocked and most importantly keep the checkout lines running consumers will be routinely coming back each weekend.The theory of storewide promotions (Black Friday/doorbusters) is great but an hour after the doors open the shelves are a mess, items are misplaced and no one is having fun. Focusing on specific categories would allow Target to manage the sale and create an enjoyable shopping experience.
  • Posted on: 11/14/2017

    Walmart’s online prices drive customers to its supercenters

    Online pricing is still in its infancy as retailers are trying to figure out the optimal price to charge and build out the omnichannel experience. Last week Jewel-Osco announced they would have the same prices as online as in-store, this week Walmart goes in the opposite direction.The two-price strategy should encourage shoppers to visit the store but at a cost as it will add an extra layer of complexity to Walmart's pricing strategy.Moving forward it will be a challenge for other retailers to support two prices with their limited resources.

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