PROFILE

Nir Manor

Retail-Tech Specialist Advisor
  • Over 20 years’ experience and profound expertise at FMCG’s, retail, e-commerce industries and retail-tech innovations
  • Developed retail / FMCG related business in over 30 markets across Europe, Middle East and Asia-Pac (including China. India, Japan)
  • Serial entrepreneur –  sold RetailPlus to Nielsen in 2015, Media One (now Carat Dentsu Aegis Israel) was sold to Aegis Group in 2002
  • Currently acts as Innovation / Retail-Tech Advisor to retailers/FMCG’s, Director/Mentor to start ups, “smart money” angel investor
  • MBA from INSEAD business school in Fontainebleau, France
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  • Posted on: 02/20/2018

    Amazon gives Prime members another reason to shop at Whole Foods

    This is a good move from Amazon that will benefit both Whole Foods and Amazon with more loyal customers and more data. The only downside is the high cost of this move that sacrifices significant parts of the margin. There may be a cheaper way to achieve the same objectives -- to personalize discounts based on shopper profile, purchase history and tier.
  • Posted on: 02/16/2018

    Rule #1 of location analytics in retail – don’t be creepy

    The right way to use location-based promotions is to target shoppers that downloaded the store mobile app and opted in to get promotions. Proximity promotions in store via mobile app can be very efficient and well-accepted by shoppers, especially if they are personalized and relevant based on purchasing history and location near the specific shelf. Unsolicited location-based promotions driven by cellular providers without shopper consent are not a good idea.
  • Posted on: 02/13/2018

    Will Instacart and Shipt give Amazon a run for its money?

    Both Instacart and Shipt specialize in last-mile delivery and have adequate financial resources to support developing and rolling out their services. The key point to win in my opinion is using advanced technologies to improve the operations from online ordering (e.g. notifying shoppers that an item is out of stock when they are ordering to avoid the need to replace it), to improving pick and pack using technology to collect faster and identify SKUs, to optimizing wayfinding and using AI to improve routing and delivery slotting efficiency.
  • Posted on: 02/06/2018

    H&M hopes ‘Afound’ will bring a rebound

    It seems like a tactical move to more efficiently sell or rather get rid of excess stock that is unavoidable in the fast fashion business. Since excess stock directly impacts profitability this move makes sense.
  • Posted on: 01/30/2018

    Would a Kroger/Alibaba partnership make sense?

    In China alignment with brick-and-mortar retailers is a part of Alibaba's strategy, mainly to drive their Alipay and other related technology and possibly gain more physical stores to improve last-mile delivery.Obviously Alibaba's online capabilities and advanced technologies combined with Kroger's physical assets could lead to interesting cooperation. However given Alibaba's currently small foothold in both offline and online retail in U.S. markets, it is uncertain if this alliance can really become a rival to the duopoly of Amazon and Walmart.
  • Posted on: 01/25/2018

    Starbucks and Amazon go cashless in Seattle

    The "cashless" approach is obviously here to stay. It is not only about cashless, but rather about seamless checkout, paying via an app or seamlessly via face recognition technology, etc. If you want to see the future of cashless payments just look at China, where already the majority of payments in restaurants, and in any type of store including street stalls, are made by scanning a barcode on the consumer's phone or by face recognition charging a consumer's virtual wallet.The West is far behind China in the adoption of these payment schemes mainly because of lack of a standardized payment platform such as WeChat that has in China over 400 million active users who use their mobile wallet to buy anything from food to plane tickets.
  • Posted on: 01/18/2018

    Could ‘platform thinking’ be a blueprint for retail success?

    I'm not sure I understand what "platform thinking" is and how is it connected to the examples above, however the way to compete and survive is to create competitive advantage in the specific niche in which you operate. Create a better customer experience, provide better service, offer multichannel purchasing opportunities, seamless payment process and generally aim to make customers "love" shopping at your stores whether online or off-line.
  • Posted on: 01/08/2018

    How steep are the barriers to smartphone checkout?

    Mobile commerce is mainly about UX/simplicity of use and about trusting the retailer/brand that owns the app. We can look at China, where mobile payment already became the mainstream channel, as the future of m-commerce. It happens because of WeChat -- which is trustworthy and simple to use. To improve conversion retailers should improve their UX but also create mobile specific incentives that will make shoppers buy on mobile -- even small baskets at the beginning which will help them trust the system and try it again with a larger purchase.
  • Posted on: 01/04/2018

    Consumers want their digital promos and print circulars, too

    The topic of digital transformation is on the agenda of all brick-and-mortar retailers as well as any most other business vertical. This is driven by new technologies, competition from online players and FOMO (fear of missing out) However in many cases consumers, especially those that are not digital natives, do not adopt these trends so fast and don't adapt to the digital age at the pace expected.Furthermore, one of the important shifts we see today in many countries is that the population becomes older, life expectancy increases and birth rates fall, hence the importance of older consumers is on the rise.Having said that, it is quite clear that retailers will need to communicate to different consumers in different ways. The omnichannel approach will be supported by both digital and print communications. It is not unlikely that pure online players that already start establishing physical presences (whether via acquisitions, opening retail outlets or pop-up stores), may also start communicating to older consumers via print, to enlarge the target audience.
  • Posted on: 12/20/2017

    7-Eleven goes omnichannel with mobile, BOPIS and delivery

    BOPIS for c-stores may work in neighborhood c-stores that have shoppers that buy there occasionally and may want a more convenient way to shop. If the app makes it seamless and easy to shop and pay it may work for the needs of specific shoppers.
  • Posted on: 12/11/2017

    The new NYC Nike store will have a members-only floor

    This is a smart move that will enable Nike to give more personalized service to its members and encourage non-members to enroll. This will enhance engagement with the brand and it supports their omnichannel strategy. I believe we will see more and more of this direction from other retailers.
  • Posted on: 12/07/2017

    Will shoppers pay services to do returns for them?

    As said here already, I believe it is a much needed service for a specific type of shoppers. I was thinking about online returns. Do they handle them as well or do they just handle returns for physical stores? Online could be a more interesting niche.
  • Posted on: 12/04/2017

    Should marketers personalize products using consumers’ DNA?

    The trend towards more personalized products is real and we will see more and more in the coming years. Many consumers already do DNA mapping and gut biome mapping to understand what they should and shouldn't consume. Many people are checking their biometric indicators via smart devices. The stage when consumers share their biometric/DNA data to get personalized products is yet to come. Retailers will have to come up with compelling arguments to convince consumers to go this way, but I believe they will.
  • Posted on: 11/30/2017

    Will a combo of data and personal stylists drive online apparel sales?

    A very good example of combining much needed human service with technology. This service can add a lot of value both for shoppers and retailers. An additional point to look at is how to fit the right size without trying it on. Getting it right with the sizes will increase shoppers' satisfaction and improve retailer operations by reducing returns.
  • Posted on: 11/16/2017

    Amazon Go still plans to transform convenience in retail stores

    A cashierless store is a complex technological challenge that involves multiple tracking controls and payment technologies, so it is not surprising this exercise is taking time. However, the challenge is also related to consumer behavior and adoption, to different retail environments, formats, sizes etc.It can be a great concept for smaller convenience stores but to satisfy the needs of shoppers in larger formats, I believe a combination of "just pick and go" with an option for the shopper to have human interaction would be a better solution; definitely in some of the markets.Technology can support the concept, but due to human and environmental complexities it will take quite a few years until it reaches a level of maturity to become mainstream.

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