PROFILE

Min-Jee Hwang

Director of Marketing, Quad Analytix
Min-Jee Hwang is the Director of Marketing at Quad Analytix, a leader in retail analytics. She develops market positioning and strategy for Quad’s solutions, which cover the spectrum of pricing, assortment, and promotions for retailers and brands.

With over 3 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She previously led the Marketing team at Wiser, a retail pricing intelligence company which was acquired by Quad Analytix in 2016.

For more information, please visit: www.quadanalytix.com
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  • Posted on: 08/17/2017

    Is Walmart on an unstoppable run?

    It's no surprise that Walmart continues to grow both its online and offline businesses. Walmart has been charging full force to expand its online sales through a handful of acquisitions and through new programs like BOPIS. To compete against Amazon, Walmart has also ramped up its efforts to create an omnichannel experience. Additionally, Walmart hasn't been afraid of taking risks to invest in their growth and it is safe to say they're not backing down anytime soon.
  • Posted on: 08/16/2017

    Will more promos fix Dick’s Sporting Goods pricing challenge?

    Increasing promotional activity will only be beneficial if the promotions are optimized effectively. Price matching will enable Dick's Sporting Goods to be competitive with other retail stores but the goal isn't the race the bottom. If Dick's wants to be competitively priced, they need to be able to stay one step ahead of competitors by identifying competitive pricing trends and discounting behavior. Dick's needs to be able to price their products to maximize their margins while boosting customer satisfaction. Additionally, they should continue to leverage their physical stores and enhance their product assortment and customer experience to stay competitive.
  • Posted on: 08/15/2017

    Is Target ready to make a move on the home delivery front?

    Target's acquisition of Grand Junction is a step in the right direction to enable Target to compete in the home delivery market. Being able to provide consumers with the options for fast home delivery may increase sales, especially in busy cities such as New York and San Francisco. Furthermore, Target can leverage their many store locations to increase the speed of delivery.
  • Posted on: 08/14/2017

    Why is Adidas partnering with a knockoff brand?

    With online brand protection becoming increasingly difficult in the digital age, sometimes the reality is, if you can’t beat them, join them (or make them join you).This is a smart move by Adidas to collaborate with Hender Scheme as they’ve already gained popularity in the high-end sneaker world. While there is a fine line between an “homage” and bootlegging, each case is unique. Hender Scheme puts its own twist on its sneaker using natural, tanned leather to create high-end sneakers. By collaborating, they are capturing revenue from a former competitor, creating a relationship that gives them more control over their brand use, and opening the door to more high-end Adidas sneakers, thereby increasing Adidas’ brand equity.
  • Posted on: 08/14/2017

    Does the internet know us better than we know ourselves?

    Big Data is able to provide insight into actual consumer behavior. On the other hand, surveys are reflective of what consumers THINK they will do, potentially containing biased answers. However, surveys, focus groups, and qualitative research data can provide feedback and insights on user interface, shopping experience, or product use that Big Data cannot uncover. While Big Data is growing and its uses are increasing, qualitative data still holds some valuable uses.
  • Posted on: 08/07/2017

    Are the four Ps of marketing irrelevant for retailers?

    Product, price, promotions, and place are still crucial. Although the marketplace is changing and there’s a need to create omnichannel experiences to meet the consumers’ changing expectations and behavior, the four P’s shouldn’t be abandoned, they should be adapted and change much like the marketplace itself. Product and price are still very relevant in any channel. Without a good product, there is no purchase. If price doesn’t meet the value or expectation, there is no purchase. Promotions need to align in-store and online to communicate with consumers effectively and drive purchases.While place changes for the online channel, it doesn’t stop there. It’s important to decide where the product is located on the site, under what category, and if it pops up when people search for it. It’s also important to take marketplaces like Amazon or eBay into consideration. While the experience and engagement are important, the four P’s shouldn’t be forgotten just yet.
  • Posted on: 08/07/2017

    What made GameStop decide to open on Thanksgiving this year?

    Companies who make it known they are closed on Thanksgiving do receive positive PR. On the other hand, GameStop needs a push to increase sales and get a jump start on the holiday season. If being open on Thanksgiving Day will outweigh the negatives and have a positive effect on their sales for the holiday season, it's worth a shot for them.
  • Posted on: 08/03/2017

    Will grocery stores become the new mall anchors?

    While groceries stores may attract consumers, they may not make the greatest anchors. Shopping trips are errands that are intended to be quick and easy. Consumers may not be attracted to grocery stores inside malls as some find going to the mall a journey of its own. Additionally, consumers may not be attracted to shop elsewhere after purchasing their groceries.
  • Posted on: 07/27/2017

    How will smaller rivals survive in an Amazon and Walmart world?

    While Amazon and Walmart can thrive off volume of sales, smaller rival retailers need a different approach to compete successfully. Retailers need to understand where they stand in the market through competitive analysis, but smaller retailers can’t always offer the lowest cost and compete on price. However, they can win by providing value to consumers in other ways. For example, they can provide better customer service, or enhance the in store experience to encourage customers to continue to shop in store, or focus on creating a better omnichannel experience that bridges the gap of in store purchasing and online. Creating a better and unique shopping experience while managing their omnichannel presence effectively gives customers the opportunity to become a loyal customer in store and online.
  • Posted on: 07/25/2017

    Will dropping prices on cosmetics drive traffic to department stores?

    Offering discounts on makeup won’t provide meaningful long-term lift in sales or traffic for department stores. Those who are attracted to the stores because of the promotions will most likely not browse throughout the store. By offering discounts, department stores will only see a decrease in their margins, and a spike in makeup consumers when sales occur.For department stores to be able to compete against retailers like Sephora, they need to be able to offer a similar shopping experience. Consumers aren’t attracted to Sephora because of prices, but because of the personalized and experienced customer service. Their loyalty program also helps retain customers as opposed to attracting one-time cost sensitive shoppers.For department stores to compete, they need to offer the experienced customer support who will be able to increase the value of products sold.
  • Posted on: 07/24/2017

    Why is Amazon paying full-price for third-party inventory?

    When inventory shortages occur, customer satisfaction and loyalty can be hindered. Although Amazon may make no margin on the sale, the program is a win for Amazon to avoid inventory shortages while maintaining high customer satisfaction. It is also a win for third-party sellers who will be compensated at full price.
  • Posted on: 07/21/2017

    Did Amazon just send Sears a life line with their Kenmore deal?

    Amazon’s deal to sell Kenmore appliances seems like it will have positive mutual benefits for both Sears and Amazon. Sears made a smart move to expand to a new channel where consumers can purchase its appliances. With the closing of many stores, customers may have begun to shop elsewhere. Sears can now attract online and loyal Kenmore shoppers once again. Similarly, Amazon has expanded their product assortment, attracting a different consumer. Other retailers and manufacturers in the category need to ensure they can provide their products on multiple channels to be able to compete.
  • Posted on: 07/21/2017

    Will Walmart’s innovation strategies pay off?

    Walmart is definitely on the right track. They’re making decisions to enhance and expand options for consumers. By adapting to and accommodating for all types of consumer preferences, Walmart is demonstrating how they’re staying on top of changes in the market and making strides to closing the gap with Amazon. While Amazon is mainly online, Walmart is also focusing on improving in-store and pick-up experience, which Amazon can’t provide at scale yet.
  • Posted on: 07/18/2017

    Can toys raise J.C. Penney’s game?

    Toys as an add on -- not as a core product -- can help elevate the in-store experience for J.C. Penney. Providing more toys and play areas will attract the typical parent who still wants the shopping experience. By providing more toys, parents can feel confident their kids will have incentive to tag along with them on a shopping trip. While this won’t necessarily attract toy shoppers and raise their sales significantly, it’s still a plus for parents who want to continue to shop in-store.
  • Posted on: 07/18/2017

    Are $3.00 generics a sound grocery e-tailing model?

    Selling directly to the consumer and focusing on quality as a point of differentiation instead of a brand is a smart move. Throwing out brand equity and creating a minimalist approach is a bold move that has the potential to appeal to consumers who are looking for low cost, high quality products. The key to Brandless achieving success is building customer loyalty, through fulfilling its promise of high quality. Unfortunately, it is likely that most of the potential consumers of Brandless are not attracted to the $9 shipping cost. They may need to rethink their shipping strategy.

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