PROFILE

Min-Jee Hwang

Director of Marketing, Quad Analytix
Min-Jee Hwang is the Director of Marketing at Quad Analytix, a leader in retail analytics. She develops market positioning and strategy for Quad’s solutions, which cover the spectrum of pricing, assortment, and promotions for retailers and brands.

With over 3 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She previously led the Marketing team at Wiser, a retail pricing intelligence company which was acquired by Quad Analytix in 2016.

For more information, please visit: www.quadanalytix.com
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  • Posted on: 06/23/2017

    What will a Nike/Amazon deal mean for the brand and other retailers?

    Joining Amazon’s brand registry program is a great move for Nike. With this, Nike will be able to control its brand and message, while gaining consumer purchasing data — a win-win situation. Entering the Amazon marketplace means Nike and Nike resellers will have to keep an even closer eye on pricing and discounting behavior over time. Nike also needs to optimize their product assortment for the Amazon marketplace. Unfortunately, this isn’t the best news for other retailers selling Nike products. Amazon Prime offers 2-day free shipping, while most online retailers have longer shipping times and a free shipping minimum. In order for retailers to maintain their Nike sales they’ll have to focus on their core customer relationships and offer more incentives to keep shoppers in store or checking out through their online channels.
  • Posted on: 06/22/2017

    Does Costco need to significantly undercut Amazon’s prices?

    Costco’s traffic rose 4% due to a variety of reasons. Costco members who enjoy the treasure hunt experience or are loyal Costco gas customers, will continuously go into Costco over shopping online. While Costco should not lose focus of their in store experience, it should be looking to the future to compete with Amazon online sales, and to address the busy customers that would prefer to online shop over the long lines at Costco on a Sunday.I would agree that Costco needs to hold its prices below Amazon’s or at least remain competitive to support its positioning as a low cost retailer. In addition, Costco would need to provide a wider product selection online to compete with Amazon. Costco isn’t known for having everything under the sun, like Amazon is, but the treasure hunt in their stores will keep customers coming back.
  • Posted on: 06/22/2017

    Will UPS’s Black Friday delivery surcharge have retailers seeing red?

    It is no surprise UPS has added surcharges for the holiday season as it is the busiest shipping season. Smaller retailers will be the ones taking the biggest hit as they may not have the capabilities to absorb the added fees. Furthermore, the increase in shipping fees may lead to an increase in free shipping minimums. Another solution could be retailers attempting to shift their promotional calendars back to encourage shoppers to make purchases before the seasonal UPS fees go into effect. Retailers may try to pass on the shipping cost to their customers with fewer discounts and slightly higher prices.
  • Posted on: 06/19/2017

    Did Amazon just patent tech that could end showrooming in its stores?

    If shoppers are browsing the same product on a competitor site, having an employee walk over and chat with them would be a great way to keep them from checking out elsewhere. But also, this only works when connected to the retailer's WiFi, it can't stop all showrooming if shoppers are using their own network.The underlying reasons for this technology are certainly things other retailers are focusing on: being more attentive to the customer experience and securing sales over competitors. The means might be different, but putting these ideas to work will be a major factor in determining the winners in retail.
  • Posted on: 06/16/2017

    How can grocers capitalize on small brand allure?

    Small brands keep grocery stores fresh. Shoppers want to know about what's new and trendy. Why not offer a "new product of the month" that's promoted in store, in a newsletter, and maybe even on their website? This gives more exposure to these new products that shoppers might want to try. And highlighting these exclusive products keeps shoppers from going to a different store that always carries the same items.
  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    I find this acquisition fascinating from pricing and brick and mortar perspectives. Amazon has historically prided itself on its loss leader image, whether or not this is still true. Yet they're acquiring a grocery chain that is generally on the higher end of the spectrum. This shows Amazon's interest in diversifying their reach and expanding their physical presence. They've been opening up their own bookstores slowly and methodically, but being able to sell Amazon products in the hundreds of Whole Foods locations would give them immediate advantage. They'd gain access to foot traffic instantly, instead of having to continue the painstaking process of testing and opening their own stores.
  • Posted on: 06/14/2017

    Can retailers escape the scourge of free shipping?

    Shoppers have come to expect free shipping from retailers. This is especially true when we're discussing commodity items. If shoppers can get an item faster or for less, they're likely going to do that. I think exclusivity and subscription models are two great ways to have shoppers groan a bit less (or maybe not at all) when they have to pay for shipping.Retailers of all sizes need to use their advantages properly. On one side, there are mega retailers who can leverage their widespread stores to incentivize in-store pick ups. They also have a large base of loyal customers who would actually pay a subscription fee to gain access to "free" shipping. On the other side, there are small scale retailers who sell unique products. These retailers can charge small shipping fees because shoppers won't be able to find their products anywhere else.
  • Posted on: 06/14/2017

    Can fitness centers save malls?

    I agree with Max in his point that malls need to tap into experiences in order to survive. There are countless studies about how Millennials currently have the highest spending power and they prefer experiences over material goods. Is a gym the answer? Maybe not. But it's a step in the right direction. Getting consumers in the area of the mall to work out, go bowling, or see a movie are great ways to improve traffic. Vacancies are the norm at many malls, but filling that space with something that fosters experiences, instead of just shopping, will help improve the chances of that shopping center sticking around.
  • Posted on: 06/08/2017

    What does At Home know that Amazon, Wayfair and other online furniture sellers do not?

    At Home has a fascinating business model, in my opinion. I'm sure a good number of their online visitors are a bit frustrated that they can't check out online. After all, what if they don't live near a store? Which must be part of the reason At Home is expanding so significantly. They want to be helpful with product information online, but they of course want to close the loop and get shoppers to buy the items.Online furniture sales are growing, but they're still just a small fraction of the whole. Lee Bird shows that he really gets it: if you're shopping for something, it's probably because you have an immediate need for it. Being able to walk out of the store with it fits with the instant gratification so many shoppers have grown used to.
  • Posted on: 06/07/2017

    Are ‘free’ product days worth retailers’ efforts?

    I agree with Meaghan in terms of the social media reach of these new "holidays." Many consumers find out about them via a trending topic on Twitter, Facebook, or Snapchat.Retailers who have planned ahead and gotten together the perfect combination of offers and marketing campaigns behind them will be the first to pop up. When consumers see social proof from their friends and influencers paying these retailers a visit, they'll be much more likely to go in as well. A lot of these holidays are new, so planning and experimenting to find the best offer is still the best bet for participating retailers.
  • Posted on: 06/06/2017

    Are retailers selling their souls and giving away customers to Amazon?

    This is certainly a catch 22: selling a competitor's product gets you in on the profits and traffic, but the goal of product in question literally is to sell more of that competitor's products. Either you sell it and potentially doom yourself in the future or don't sell it and miss out on those dollars now. It seems like a bad call for retailers, since there's no telling what financial impact it might have.If shoppers want one, they will get one. But whether it's better to sell them yourself or let Amazon handle it will remain to be seen.
  • Posted on: 06/06/2017

    Is UNTUCKit the next big thing in apparel retailing?

    Pure-play retailers have a wealth of data that gives them intimate knowledge of their customers and target markets. Established retailers are closing down stores because they aren't meeting their target market's needs. UNTUCKit is flipping that model and only pouring resources into brick and mortar where and when they will be successful. Online retail presents a special advantage for startups because they can learn and test before they shell out their new funding. I see it as the way of the future.
  • Posted on: 05/24/2017

    Will Amazon’s use of data transform how retailers operate stores?

    I think Amazon is perfectly positioned to do well in brick and mortar, even when others are closing stores and slowing investments. Amazon has a wealth of data that gives them a good idea of what shoppers will want based on past purchases and what other shoppers have bought together. In-store shoppers want to know what others think of products, so showing them easily instead of them having to do the research of their own is a step in the right direction. These are things that employees used to tell shoppers: what new products they might like, what's popular, etc. Now Amazon is employing data for that role, making it more of a science than an art. Since this new store is Amazon's 7th, clearly this model is working well for them.
  • Posted on: 05/19/2017

    Is influencer marketing all that it’s cracked up to be?

    I’m honestly surprised nobody has mentioned the disaster that was the Fyre Festival. Social media influencers played a large part in promoting the event and were a main reason why so many people were convinced to buy tickets because they believed they would be partying side by side with them. Ultimately the event itself was a complete catastrophe, but you cannot deny the reach and power these influencers had/have.Properly leveraged, online influencers can have a huge impact on marketing campaigns. These influencers don’t only have thousands of followers, but easily millions of impressionable viewers. It’s a simple matter of working with the right ones that fall in line with the image you want to project.
  • Posted on: 05/18/2017

    Will Apple get customers to go back to school?

    In the long run, holding these classes strengthens their brand loyalty and draws consumers deeper into their community. It may not necessarily increase sales in the short term or draw in new customers, but ensures existing customers stay loyal once they see the need to upgrade their devices. Educating them in the various uses of Apple products is great for customer interaction and community development. Whether Ahrendts’ vision of a town square within the stores comes to fruition remains to be seen.

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