Min-Jee Hwang

Director of Marketing, Wiser Solutions, Inc.
Min-Jee Hwang is the Director of Marketing at Wiser Solutions, Inc. Wiser is the leading provider of actionable data for better decisions. She develops market positioning and strategy for Wiser’s solutions, which cover the spectrum of pricing, assortment, and promotions for retailers and brands.

With over 4 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She led the Marketing team through an acquisition by Quad Analytix in 2016 and a merger with an in-store retail solutions company in 2017.

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  • Posted on: 12/13/2017

    Will late deliveries mess up Christmas?

    I agree with you, Mark. BOPIS needs to be encouraged heavily this year to avoid late deliveries. Many have discussed the fact that in-store shopping around Black Friday was lighter than in years past. And those consumers aren't necessarily opting out, instead, they're on their computers and increasingly their phones to find deals this holiday season. Online shopping will continue to grow and retailers that are able to leverage their stores (or create partnerships with stored retailers if they happen to be pure play) will be the ones to excel in customer satisfaction.
  • Posted on: 12/12/2017

    Why are so many brand categories woefully bad at word-of-mouth?

    Word of mouth has a lot to do with emotion. A product that makes you feel something is one you're much more likely to talk about, whether that be on social media or in person conversations. Tech excites consumers. The capabilities and hacks are something that potential buyers want to know about.Online chatter needs to be genuine, so brands must think about what makes their products stand out to customers. One brand that broke the mold is Hamburger Helper. It used to be a food brand that most consumers didn't pay much attention to, but they had the perfect (and definitely unexpected) April Fools joke a few years back. They dropped an album "by" their mascot and social media went wild for this branded and novel content. This got consumers talking about them. Even if they weren't going out to the store to buy a few boxes, all of that online press showed that they could create buzz in such a social media focused era. My advice to brands: find a timely and original way to enter online conversations.
  • Posted on: 12/11/2017

    Will last-minute pickup payoff for Walmart?

    Walmart is smart to highlight is advantages over Amazon. They may have less items available overall, compared to the "Everything Store," but since online shopping is fueled by convenience, Walmart is choosing the right focus. Holiday shoppers are strapped for time and catering to their busy schedules secures their business. This is another example of using its thousands of stores as an advantage over Amazon. In such a competitive climate, Walmart should be (and seems to be!) making the most out of any leg-up they have.
  • Posted on: 12/08/2017

    Get ready – there are still three shopping holidays left before Christmas

    I agree with many here that what we call these days isn't important. Sure, it's great for marketing purposes, but ultimately shoppers are looking for value. Do online retailers have what they want or need at prices that encourage them to check out? Strong Black Friday through Cyber Monday sales started off the holiday shopping season on a good note and participating in all of these additional "holidays" is a way for online retailers to make sure their success continues throughout the season.
  • Posted on: 12/05/2017

    Which off-price retailers will withstand the test of time?

    Off-price retailers are not just competing on price. They also have to offer a good selection and an excellent customer experience. Newcomers to the off-price segment are realizing that this is not a "set up shop and shoppers will flock" situation. Just because you offer discounted items, it does not mean that shoppers will necessarily want what you're offering. Nordstrom Rack is a leader in the space because they have a great website and arm their associates with mobile devices to make any area of the store a checkout stand. The off-price retailers that continue to advance the shopper experience and embrace tech advances will remain the winners for years to come.
  • Posted on: 11/29/2017

    Can retailers keep their holiday sales mojo working after Cyber Monday?

    The retailers that excelled between Thanksgiving and today need to keep the wheels turning and get shoppers to return again. There will always be last minute shoppers, because with so many people on their lists, forgetting a few things is inevitable. On the other hand, being able or willing to buy everything over just a few days at the beginning of the holiday season seems unlikely for many shoppers. With that said, they'll need to buy a few more things and incentivizing them to return to your business, instead of defecting to a competitor can help drive loyalty that extends far beyond the holiday season. This could come in the form of a discount, free gift, personalized promotion, or unique experience, to name just a few possibilities.
  • Posted on: 11/27/2017

    Did Macy’s Black Friday credit card fail cost it the holidays?

    This is beyond unfortunate for Macy's. The news has been plagued with Macy's stores closing down around the country and a healthy holiday season is a requirement for this department store. The last thing they need is lost sales when they have already done the hard work of getting shoppers to their site or stores and ready to buy. What Macy's does to remedy this will determine how much of an impact it has. After all, a successful resolution can lead to positive word of mouth, instead of shoppers telling anyone who will listen about the negative experience they had. Preparation is key and there's no going back in time to prevent this. Now the ball is in their court to find a way to soften the blow and move forward to make the most out of the holiday season.
  • Posted on: 11/22/2017

    Amazon launches exclusive with Calvin Klein

    This move is all about relevance. Both Calvin Klein and Amazon are trendy, so they are a natural pair. Could you see a department store doing this? Neither could I. Amazon stays fresh through constant experimentation and Calvin Klein is smart for signing on. The "cool" factor may sell more products and Amazon will learn a great deal from the brand that it can apply to its own fashion brands.
  • Posted on: 11/21/2017

    Do retailers need a new approach to store brand marketing?

    The potential of private label brands can't be understated. Shoppers need to have the value propositions front and center to sway them from established (and well advertised) brands. I agree that one of the reasons private label brands are so effective is that retailers don't have to pour tons of advertising dollars into them. With that said, advertising should be invested in sparingly and strategically. Upgrading signage in-store to show the benefits would be a good place to start.
  • Posted on: 11/20/2017

    Who will be left standing after the next retail shakeout?

    Striking the right balance between these three factors (as well as the numerous others we could put into play here) will choose the retail winners and losers. I think this would work better if "discount" were replaced with "value." Think of a high-end brand that has been struggling lately. Discounting their products will alienate their target market, instead of encouraging them to check out again. For department stores, in order to pivot and thrive within the market, they must provide shoppers with items they find valuable at prices they're willing to pay and wrap all this up in a pleasant experience.Retailers have problems in all three categories. Some have gotten trapped in a deep discount cycle, others have antiquated stores or websites that make shopping difficult, and the last group is stuck in the past and hasn't learned how to provide a modern shopping experience, complete with personalization. It can seem daunting, especially for department stores that may be failing in all three categories, but focusing on one at a time and really understanding what shoppers are looking for will improve the process.
  • Posted on: 11/17/2017

    The RetailWire Christmas Commercial Challenge Global Edition – M&S vs. Sainsbury’s

    The first is the winner for me. The story is strong and memorable. It even seems much more shareable. Marks & Spencer's evokes the magic, wonder, and generosity often associated with Christmas. On the other side, Sainsbury's shows how different people celebrate Christmas, making sure just about everyone is represented in the cheesy clips.
  • Posted on: 11/17/2017

    Is private label grocery about to go to the next level?

    Brand loyalty is not what it used to be. With increasingly price sensitive shoppers, quality and price often matter more than the brand behind the item. Think of Trader Joe's. So many of their products are private label (and often branded with a healthy dose of humor!), meaning they can be much more competitive on price — and shoppers can't get enough. If food retailers can make high quality, unique private label products at a competitive price, then it is definitely worth a try.
  • Posted on: 11/14/2017

    Target’s biggest holiday deals are reserved for the weekends

    This is an interesting experiment. If twice as many shoppers choose the weekend, then it's only natural to cater discounts to them. But, some here have pointed out, success will hinge on adequate inventory for the discounted items, appropriate staffing levels to avoid lines around the store, and having discounts on items that shoppers really want. If these three conditions are met, I think this discount cadence will work well for Target this holiday season.
  • Posted on: 11/14/2017

    Walmart’s online prices drive customers to its supercenters

    I see this two different ways. First, getting shoppers in-store is a big plus because they're likely to remember that they're out of paper towels or be enticed by a display for a new product they've never tried. These add-on items are valuable. However, what if shoppers don't have the time or ability to get to a store? This could be cast in a negative light as Amazon lowers prices on a number of items this holiday season. As long as Walmart relies heavily on price monitoring and dynamic pricing to ensure they aren't out-done by Amazon, this plan could be successful. But if a shopper is pressed for time and sees that the item is priced higher online, they might just hop over to Amazon or another site to see if they can get it for cheaper. On one side, this could lower shipping costs and boost basket sizes for Walmart. But on the other, it could erode trust and Walmart's image as a loss leader.
  • Posted on: 11/10/2017

    Omnichannel is just a term to describe everyday shopping

    I feel like "omnichannel" is often misused or overused in retail. Just as Nike recently stated that they're toning down their sales on mediocre channels, true omnichannel is going for gold in the experience category. Shoppers need to have a smooth experience across all selling channels. This is easier for bigger retailers to accomplish, since they have the resources to try it out until they get it right. Shoppers are beginning to expect an omnichannel experience and smaller retailers need to keep up by learning how to do it right or risk getting left behind.

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