PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents.

Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives.

In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices.

To learn more, visit <b><a href="https://www.linkedin.com/in/leekent">Lee's LinkedIn profile...</a></b>
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  • Posted on: 12/14/2017

    Will chatbots replace customer service reps?

    Chatbots are here to stay and are a welcome change from having to talk with someone who is on script and will not deviate thus making the problem solving longer, harder and often getting nowhere. Will they be able to replace all human interaction in customer service? No. There will always be situations that require a person, however the chatbot can cull through the problem faster and the customer service person will likely have a clearer picture of the situation when they join in. For my 2 cents.
  • Posted on: 12/13/2017

    RetailWire Christmas Commercial Challenge: Home Depot vs. Lowe’s

    Hands down, Home Depot! Lowes was just a commercial. No magic of Christmas there. For my 2 cents
  • Posted on: 12/12/2017

    Will meal kits be a hit on Walmart’s virtual shelves?

    Frankly I prefer seeing meal kits in-store rather than online. Online has had many issues. Just take a look at the bumps in the road for Blue Apron. I see no harm in getting into the space -- it does and will continue to have a following, but I would focus on the store, for my 2 cents.
  • Posted on: 12/11/2017

    The new NYC Nike store will have a members-only floor

    I see a lot of potential if done right. And that's my 2 cents.
  • Posted on: 12/07/2017

    The RetailWire Christmas Commercial Challenge: H&M vs. Gap

    Gap did it! I loved H&M for the story but it had nothing to do with H&M and it was way too long. As for Gap, if those were Gap outfits the singers were in then they get my vote. Short, to the point and reminded me of who Gap is and that they might have something "I need." For my 2 cents.
  • Posted on: 12/07/2017

    Will shoppers pay services to do returns for them?

    A good return service would be welcome but I'm afraid this is not it. It's too costly per-item for most consumers (of course there will be a few who will be takers). My vision sees drop-off points in the returns service model. Convenient to get to and yes, with an app to make the process faster and easier but with no middle man. And that's my 2 cents.
  • Posted on: 12/07/2017

    Would CVS + Aetna = lower healthcare costs?

    Being someone with a chronic illness that can be quite costly, I see a personal improvement in this model. If CVS can offer me services that will allow me to have my monthly evaluations done and properly addressed without having to make costly doctor appointments then I say, you go. So yes, I do see the potential here and the savings. For my 2 cents.
  • Posted on: 12/05/2017

    Which off-price retailers will withstand the test of time?

    Off-price shopping is not going away. Today's consumer is much more cost conscience than past generations have been. They just aren't as focused on the same things. They don't get excited to see designer labels at 40 percent off like we were. They want basic but sustainable pieces alongside trendy accessories that can easily make many outfits and not cost the farm. Are the big time labels out? No, but that is the niche Rent the Runway is cornering, isn't it? Smart retailers have to keep rolling with the tide. For my 2 cents.
  • Posted on: 12/05/2017

    Can brands hit a hole-in-one with urban golf apparel?

    Hmm, before athleisure wear weren't golf shirts and khaki pants the norm? I'm not sure this is a new take but what I do know is that consumers like the idea of comfortable, easy clothes. I don't think the consumer really looks at athleisure wear as being yoga, running or basketball. Just trendy. So, as long as Adidas gives the consumer what they want, they certainly have a shot. For my 2 cents.
  • Posted on: 12/04/2017

    Should marketers personalize products using consumers’ DNA?

    RFID trackers and wearables, no problem. DNA testing, that seems to be stepping over the line. So many things could go wrong and I haven't started reading any science around how to personalize with DNA as yet. The public would need to be pretty bought-in already for this type of invasive marketing to succeed. And that's my 2 cents.
  • Posted on: 11/30/2017

    The RetailWire Christmas Commercial Challenge Global Edition – Asda vs. Lidl

    Asda wins this one. The food was the center of attention and the food shots were excellent. Also, that their name was present throughout the ad ... terrific! I always knew who the brand was. Kudos and my 2 cents.
  • Posted on: 11/28/2017

    The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

    They didn't get my vote this year but I'm with you Cynthia. They deserve Most Likely to Succeed thanks to Marc Lore!
  • Posted on: 11/28/2017

    The RetailWire Christmas Commercial Challenge: Amazon vs. Walmart

    While neither piece shows me what the gifts contain, which just might inspire me to want to shop, Amazon did inspire me to want to pick a package and think about it going on the ride of its life. And after all, that is what Amazon is all about. It doesn't matter what you buy. It's easy, fun and fast. For my 2 cents.
  • Posted on: 11/28/2017

    Will early out-of-stocks throw off Walmart’s holiday momentum?

    Getting stock right, especially during the holidays, is tough but that's what smart retail is all about. Getting it wrong is going to happen so it comes down to how it's handled. An automatic wait list with free shipping if you're shopping online. A way to get wait-listed with your choice of delivery, without waiting in line, if you're in-store. Providing a great experience, that's what it's all about. For my 2 cents.
  • Posted on: 11/27/2017

    Did Macy’s Black Friday credit card fail cost it the holidays?

    I certainly feel for Macy's however I agree with others. Where was the backup plan? We all know these things can happen but we also know that we need to be able to serve our customers. For my 2 cents.

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