Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents.

Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives.

In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices.

To learn more, visit <b><a href="">Lee's LinkedIn profile...</a></b>
  • Posted on: 03/22/2017

    Will tech innovations change foodservice?

    They certainly have the ability as long as the price is in line and the processes being addressed are basic. Watching my husband, the amateur chef, prepare food goes to show how much technique factors into a good dish. That, IMHO, can't be replaced by a machine. Not just yet anyway.For my 2 cents.
  • Posted on: 03/22/2017

    What happens now that Alexa is on the iPhone?

    Currently many folks use both Siri and Alexa for very different needs. Making Alexa available on the iPhone simply adds a level of convenience for the Amazon shopper and perhaps she has some games up her sleeve that Siri doesn't have. Where will it go and who will win? I think about this sort of the same way I think about my browser. They are all pretty much the same but I chose Chrome some time back for its speed and user interface and now I just don't want to switch.Does it have anything to do with who owns the hardware? Not to me, as long as they all work pretty much the same. But that's just my 2 cents.
  • Posted on: 03/20/2017

    Will Google/Levi’s smart jacket finally make wearables fashionable?

    In a word, no. With voice recognition where it is today, a headset and voice commands can give the biker what they need and for far less than $350. Success in wearables is all about the "right" application and I don't think this is it.But that's just my 2 cents.
  • Posted on: 03/16/2017

    Does Neiman Marcus make sense for Hudson’s Bay?

    This is beginning to sound a lot like the old Federated story. Being a part of the Federated Systems Group at its inception, we were able to provide much value due to the synergies between all the department stores. So yes there is likely value in this deal, but is this going to solve the problems of the department stores? Perhaps it will give them a little more leeway to make the right investments for a turnaround.But that's just my 2 cents.
  • Posted on: 03/16/2017

    What will Walmart do with its newest acquisition, ModCloth?

    I too felt the Moosejaw acquisition came out of left field but not this one. This seems like a good fit for the Walmart customer due to its diversity and price points. Also, sounds like they got a good deal.For my 2 cents.
  • Posted on: 03/10/2017

    Can calls for food transparency be answered digitally?

    One of the great things about this era we live in has been transparency. Information is at our fingertips and smart brands know they must be transparent. So will smart labels play a role? You betcha. As Mark said, it is good for the retailers and it is good for the consumer.For my 2 cents.
  • Posted on: 03/10/2017

    Do consumers want AI and AR in their mobile apps?

    Let's first start by separating AR and AI from apps. Are retailers investing wisely in AR and AI? This can be a game-changer for them if they can find what works for their customers and what will enhance the shopping experience. Does it have to have anything to do with an app? No. Most shoppers have no interest in having to open separate apps for every retailer they shop.And that's my 2 cents.
  • Posted on: 03/09/2017

    Are free returns a good way to drive online sales?

    Where, oh where, will it end? The consumer is in charge and retailers are having to jump through hoops to satisfy them ... and at what a cost? Sure maybe Zappos made it work for them. They picked up market share with their policy, but with other retailers jumping on board will they retain it? We'll have to see.I am not sure what the answer is but retailers simply can't keep on operating like this. They are losing money from many directions because of consumer demands and not every retailer has an AWS to prop them up.I am still of the opinion that the answer lies somewhere in being more transparent, but for this one we need to keep our thinking caps on. And that's my 2 cents.
  • Posted on: 03/09/2017

    Has Walmart found a digital answer for empty store shelves?

    This is a possible way to save the sale but let's not call this a way to solve their out-of-stock problem. I would be furious to have made the trip to the store only to find so many things out-of-stock, which is often the case.And that's my 2 cents.
  • Posted on: 03/07/2017

    Will the joking stop now that IKEA furniture can be assembled in minutes?

    Can you spell PATENT?
  • Posted on: 03/07/2017

    Will using Uber for home deliveries work for Kroger?

    What I like best about what Kroger is doing is the way they are looking at their data. They are being very thoughtful about the promotions and assortments that will best engage consumers online. Regardless of the method they use to handle the last mile, being smart about what your customer wants and how to meet that demand is the right first step.As for using Uber or Lyft or Instacart, it all comes down to the driver and whether they will be able to represent the brand adequately. The Instacart folks are all about and only about shopping. They engage directly with the consumer and make sure they are getting the right thing. Uber and Lyft are only about the fare and they don't want to have to wait around for package to be ready. The main thing here is that there are plenty of options as long as you get the first part right.And that's my 2 cents.
  • Posted on: 03/07/2017

    Will the joking stop now that IKEA furniture can be assembled in minutes?

    I actually was not aware that their furniture was hard to assemble. It has always been easier to read and understand than most "assembly required" goods. At any rate this is a huge win for us, the consumer. IKEA is already a winner for most.And yes, look out for the copycats because this could really put others out of business if it works like they say. For my 2 cents.
  • Posted on: 03/06/2017

    Should grocers open slow checkout lanes for seniors?

    Wait a minute! I am over 60...bottom line is that there are all kinds of shopper needs and we don't have to associate them with age. While we can't accommodate what every shopper would like to have to make their shopping experience easier and more enjoyable, we can focus on those that will yield the best returns.If your top 10% want more time or personal assistance, then my 2 cents says to give it to them and they don't have to be over 60 to want that!
  • Posted on: 03/03/2017

    Will VR/AR keep consumers out of stores?

    Smart retailers will incorporate VR/AR and AI into the store experience to make the shopping experience more fun, useful and entertaining, giving the consumer a reason to come into the store. Customers will be able to relax with a glass of wine and watch the latest runway show or watch how well their favorite climbing gear moves and breathes while in action. They will be able to talk with a pro or banter with Watson to get to the right solution. It's all there for the re-making of our stores.And that's my 2 cents.
  • Posted on: 03/03/2017

    Are Martha Stewart and Macy’s still made for each other?

    While I do admire Ms. Stewart and her attempts at keeping her image fresh, even Snoop Dogg is not a big hit with the Millennials. So is this really going to help the brands?We all know that the department store concept needs a big re-think. Ms. Stewart may keep the current sales going for a bit but both concepts are dated and need re-modeling. Millennials and their underlings are moving away from gender-specific patterns and so Ms. Stewart would be wise to drop the florals, etc. It's a whole new way of thinking and buying and I'm just not feeling this relationship being part of the solution.But that's just my 2 cents.

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