Author

  • Laura Heller

    Laura Heller has been reporting on mass-market retail trends and initiatives since 1995 as a reporter for B2B magazines, business outlets and websites including Forbes and The Week. She has appeared on national TV and radio programs discussing retail trends including CNBC, ABC News Now and National Public Radio. Her blog, “The Point of Purchase,” appears on Forbes.com.

Retail mash-up: What if Macy’s and Disney had a baby?

Imagine, if you will, a new retail concept born of two existing brands — not a merger, but a product of the two, one which takes the best of each to form a ne...

Is ‘experiential retail’ taking a new form?

There are few buzzwords more buzzier today than “experiential retail.” Everyone from apparel merchants to supermarkets are being told to embrace this trend....

Do retailers need middle men to match them up with tech startups?

Build, invest or buy? That is a question being asked among retailers today who are increasingly turning to middle men to help evaluate startups and disruptive t...

Will Alexa become the voice of IoT?

Artificial Intelligence was topic number one at the 2017 International CES, thanks largely to Amazon's Alexa, the undisputed star of the technology showcase. Ho...

How much loyalty do off-pricers have?

TJX Cos. has had consistently strong financial results — the envy of most retailers — but is this the result of something specific to the company or a consu...

Marc’s sends recipes via beacons

Allrecipe and Marc's stores are partnering to provide beacon-triggered meal ideas, recipes and product suggestions to shoppers via a mobile app, making a strong...

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