Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

Currently at TXT Retail with past stops at Avnet, Microsoft, Retek and JDA.
  • Posted on: 08/11/2017

    Is a positive quarter a sign of results to come for Nordstrom?

    An individual retailer’s quarterly results won’t signal a retail industry turnaround, but what we are seeing from retail as a whole is that it has identified there is a challenge that can’t be ignored and many retailers are reevaluating their businesses practices and making major changes to the model. In Nordstrom’s case, it is a good sign that a company in the most difficult segment of retail, department stores, has been able to improve some of the financial metrics in a short timeframe.
  • Posted on: 07/31/2017

    Will Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?

    Example of fun public relations activity. It would be nice to have a projects desk in the store to walk a person through a project, and not just a materials blueprint as they do with kitchens, decks, etc. – get to tips, and process. Lowe's has some of this type of stuff online, but it is nice on new project types to be given process, and project tips. Of course, that is why YouTube is such a valuable resource to DIYers.
  • Posted on: 07/25/2017

    Will dropping prices on cosmetics drive traffic to department stores?

    To hit quarterly numbers, publicly-traded retailers are sometimes forced into pursuing tactics that boost sales in the short run without considering (or in denial of) the long-term impact on the business. This may be one of those tactics.
  • Posted on: 07/18/2017

    Will H&M perform better after ending monthly sales reports?

    If the management of H&M was making decisions based on being able to present more appealing month-to-month data, then ending the practice was a good idea. Decisions to make the business look better in the short-term are often destructive to the long-term health and direction of a retailer. There is always pressure to make each subsequent period appear better and that is more difficult when the period is shorter. Quarterly sales reporting is sufficient and even that causes some rather unwise decisions to be made in order to make the quarter look better.
  • Posted on: 07/11/2017

    Are retailers measuring omnichannel all wrong?

    Time spent with shoppers (prospects) should be seen as a positive for a store and the employee if it can be tied to a sales contribution, that is the hard part. The metric of sales per engagement-minute spent metric is interesting, but how to attribute to a specific sale (unless it happens in the store)? The measurement of proximity sales, all sales inside the store and near-stores zipcodes, is one metric to gain some insight on influenced sales. Still there are multiple additional data points needed to make accurate measurements of an individuals' performance.
  • Posted on: 07/10/2017

    Will consumers ever feel better about sharing their data?

    I’ll join your club if you show me what data you have on me. Transparency of data may be enlightening and beneficial to both the consumer and the retailer. Then the consumer could suggest corrections, point out inaccuracies and make the data more meaningful. With the consumer reviewer over their shoulder, a retailer may be even more exacting on what data they do keep in order to not be perceived as too personal. What better watchdog than the consumer? Now, are the retailers willing to make this level of transparency available?
  • Posted on: 07/07/2017

    Could a robotic grocery store startup become a model for ending food deserts?

    App-based ordering with convenient pickup will surely catch on, no doubt. However, the small format with a limited assortment just doesn’t fit into this model. Why would shoppers stop into somewhere for some of the total list when they could visit a large store with a wider/deeper assortment and still pre-order/pickup? Besides, there is already a format that fits this need with shallow assortments and quick, easy service -- convenience stores.
  • Posted on: 07/06/2017

    What should Staples do differently now that it is going private?

    This may be too tactical, but when all reasonable ideas fail, sell coffee. In this case, there may be some potential to try to get more home office workers to visit and stay a while. Hate having to run out for paper, ink and other office supplies so I usually order them online. Could easily be persuaded to visit a physical store for a break from the daily routine if it was more than to pick up a necessity.Find a way to create enough open work/meeting spaces to draw some visitors for a few hours who would then pick up the necessities and a few extra items – and perhaps a coffee.
  • Posted on: 06/30/2017

    Does Blue Apron’s ‘meh’ IPO spell trouble for meal kit services?

    The meal kits just don’t provide enough total value to keep a consumer hooked and that is shown by the churn rates. This should trouble an investor. The kits save a bit of time as there is no grocery shopping, but there is a time commitment as you have to select from their menu. Besides, most consumers are still going to have to go the grocery store for milk, beer, diapers, etc. and it is just not that difficult to pick up a few more items to make a meal.This might be better as a service where the consumer buys a block of meals and occasionally schedules one to be delivered -- more like takeout. That seems more like the cadence that supports the consumer desire for the service. However, I’m not sure that frequency would power the Blue Apron business model.
  • Posted on: 06/26/2017

    Will Sears get traction with its new appliance and mattress store concept?

    The white goods (still called that?) category is not handled well by the major DIYs. Mattresses are under-represented by the warehouse clubs and ignored by the DIYs, but a number of online retailers are attacking this space. Beyond the branding issues this represents, the more immediate issue is can the behemoth that is Sears be operationally efficient enough to make this store format work for them? While I don't believe this is the best option for Sears, it does represent a better path forward than what they currently face. So if success is defined as keeping some doors open for as long as possible, then I see this as a success.
  • Posted on: 06/23/2017

    What will a Nike/Amazon deal mean for the brand and other retailers?

    In the short term this should be a zero-sum game for Nike. The potential damage of this arrangement is to Nike’s current retail partners as they lose sales to the Amazon channel. In the long term I would expect more retailers to look to replace Nike products when possible with store brands or other competitive alternatives.
  • Posted on: 06/19/2017

    Did Amazon just patent tech that could end showrooming in its stores?

    With the addition of physical stores, I expect Amazon to offer an engaging in-store app experience utilizing this technology as well as other in-aisle/in-store location technologies. Amazon will surely up in-store promotion tech to make offers/communication based on the shoppers’ web searches made from within the store.As far as this specific technology, I expect Amazon to use every technological advantage they have, including monitoring of Wi-Fi activity. Of course, the effectiveness of this technology requires the shopper to utilize the free Wi-Fi/app and anyone not logged into the in-store network or Amazon app would not be monitored.
  • Posted on: 06/13/2017

    Can retailers escape the scourge of free shipping?

    Amazon, through Prime, has been successful at convincing consumers that shipping is free. So retailers need to find a way to blunt this with some sort of collective delivery service offering to defray the cost, eat the cost of shipping and hope there is enough room in the product margin to cover or, as Walmart is trying with a few new tactics such as pick-up discounts, change the perception. Challenging times for any retailer that wants to hold on to its margins and customers. As long as Amazon can use its other businesses to shore up its lack of profit margins in its retail business and have investors and Wall Street not care, then many retailers will have a difficult time competing.
  • Posted on: 06/08/2017

    What does At Home know that Amazon, Wayfair and other online furniture sellers do not?

    This is the type of story that reinforces my belief in the ability of smart retailers to understand their shoppers and create the processes, promotions and product selection that deliver to that shopper a great experience -- online or physical. Too many retailers seem to have a business belief that can be summed up in the phrase, “build it and they will come.” Just showing up and doing the basics of retail whether online or in stores is no longer enough to win the shopper’s purchase. More correctly applied to retail, and exemplified by At Home, the phrase retailers should aspire to as they recreate the shopping experience is, “Build it right and they will come ... and buy things.”
  • Posted on: 06/06/2017

    Is UNTUCKit the next big thing in apparel retailing?

    The most interesting aspect of this story is this online retailer, UNTUCKit, was able to secure VC funding to open more stores. How bleeding edge! Perhaps we are in the throes of a retail renaissance.

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