Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

Currently at TXT Retail with past stops at Avnet, Microsoft, Retek and JDA.
  • Posted on: 10/09/2017

    Office Depot to transform into IT service giant after $1B deal

    Good step that should lead to better overall operating margins. Better utilization of their store space and some mechanisms to draw customers in should be priorities.
  • Posted on: 09/26/2017

    Will Target’s wage hikes be a differentiator?

    Higher wages to good employees is a valuable incentive for those retailers whose margins and expected profit can allow it. The application of a blanket wage policy is a mistake for any retailer. Why not give more flexibility to the store manager to be able to offer a higher wage to qualified, skilled employees and a lower wage for those truly entry-level employees? Get the best employees then pay them even more to keep them as good retail employees totally change the in-store shopping experience. That said, the available labor pool is going to continue to shrink as national employment levels increase so retail wages will have to be more competitive.
  • Posted on: 09/22/2017

    Walmart’s Christmas plans do not include seasonal hires

    As long as Walmart has the employee capacity to meet the demands of the holiday season, this appears to be a good idea.
  • Posted on: 09/21/2017

    Albertsons buys its way into the meal kit business with Plated acquisition

    This could be a good acquisition for Albertsons if they can find ways to share some of their infrastructure, beyond inside the store, to power their Plated business. With locations in neighborhoods and distribution centers for support, this should give Plated the ability to service their customers and take advantage of existing infrastructure. Like everything else in retail though, this will come down to execution excellence.
  • Posted on: 09/20/2017

    Will retailers drive the next phase in digital marketing?

    Brands have some room to investigate whether the investment in creating platforms is worth it. I think these types of endeavors can be more distracting to the retailer. Most retailers should strive to fully leverage existing platforms.
  • Posted on: 09/15/2017

    Will Postmates’ on-demand delivery work better as a subscription model?

    From an industry perspective, I do see the value of a subscription pricing model. However, I don’t see this single offering being a tipping point of success or failure. The company that executes the best over a longer period of time will be the eventual winner in the restaurant/food delivery space and there is a long way to go to the finish line.
  • Posted on: 09/12/2017

    Nordstrom tries a no-merchandise store

    The shopper can't immediately get their purchase, shopper has to try on "samples" (yuck), retailer has to supplement the supply chain with stylist visiting local stores to pick up merchandise, etc. What about this concept works for either the shopper or the retailer? Nordstrom already has a great in-store experience to offer shoppers, so I'm not sure why they would want to create a knock-off experience. The savings in real estate and inventory cost don't balance out the scale.
  • Posted on: 09/07/2017

    Is Kohl’s giving away the store to Amazon?

    An odd decision. I would say that a shopper who has already purchased an Alexa via Amazon would then also purchase most of their Alexa-related extras directly from Amazon too. This is the Amazon shopper. This person would not be driven to visit a Kohl's to make an additional Alexa-related product.So, Kohl's isn’t getting business that would be going to Amazon, but is giving up some portion of its shopper’s wallet and time-in-store to improve the future channel of Amazon in the form of selling an Alexa-related product. I don’t see that there is enough margin, traffic or PR value for that arrangement to be a positive for Kohl's.
  • Posted on: 08/29/2017

    Are Whole Foods’ price cuts game-changing for food retailing?

    No. This is a lot of hype driving lots of free press (which is what Amazon is best at in retail) about insignificant price reductions. Amazon needs a way to find the margin in grocery that enables it to someday profitably deliver groceries to homes. Many have tried to make that model work and I’m not convinced Amazon will be any more successful than others, outside of densely populated, urban areas.
  • Posted on: 08/28/2017

    Should Starbucks close its online store?

    E-commerce sites, run well, cost money and need to be a priority for the company. Clearly for Starbucks an online visit does not equate to a visit to a physical store where one can share the common Starbucks experience of waiting for 20 minutes for a coffee behind patrons who are paying $6+ for variations of ice, coffee, dairy and flavorings concocted into the latest drink -- just saying.
  • Posted on: 08/11/2017

    Is a positive quarter a sign of results to come for Nordstrom?

    An individual retailer’s quarterly results won’t signal a retail industry turnaround, but what we are seeing from retail as a whole is that it has identified there is a challenge that can’t be ignored and many retailers are reevaluating their businesses practices and making major changes to the model. In Nordstrom’s case, it is a good sign that a company in the most difficult segment of retail, department stores, has been able to improve some of the financial metrics in a short timeframe.
  • Posted on: 07/31/2017

    Will Lowe’s UpSkill Project empower more consumers to tackle home improvement jobs?

    Example of fun public relations activity. It would be nice to have a projects desk in the store to walk a person through a project, and not just a materials blueprint as they do with kitchens, decks, etc. – get to tips, and process. Lowe's has some of this type of stuff online, but it is nice on new project types to be given process, and project tips. Of course, that is why YouTube is such a valuable resource to DIYers.
  • Posted on: 07/25/2017

    Will dropping prices on cosmetics drive traffic to department stores?

    To hit quarterly numbers, publicly-traded retailers are sometimes forced into pursuing tactics that boost sales in the short run without considering (or in denial of) the long-term impact on the business. This may be one of those tactics.
  • Posted on: 07/18/2017

    Will H&M perform better after ending monthly sales reports?

    If the management of H&M was making decisions based on being able to present more appealing month-to-month data, then ending the practice was a good idea. Decisions to make the business look better in the short-term are often destructive to the long-term health and direction of a retailer. There is always pressure to make each subsequent period appear better and that is more difficult when the period is shorter. Quarterly sales reporting is sufficient and even that causes some rather unwise decisions to be made in order to make the quarter look better.
  • Posted on: 07/11/2017

    Are retailers measuring omnichannel all wrong?

    Time spent with shoppers (prospects) should be seen as a positive for a store and the employee if it can be tied to a sales contribution, that is the hard part. The metric of sales per engagement-minute spent metric is interesting, but how to attribute to a specific sale (unless it happens in the store)? The measurement of proximity sales, all sales inside the store and near-stores zipcodes, is one metric to gain some insight on influenced sales. Still there are multiple additional data points needed to make accurate measurements of an individuals' performance.

Contact Larry

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.