PROFILE

Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

TXT Retail with past stops at Avnet, Microsoft, and JDA.
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  • Posted on: 09/21/2016

    Is consumer demand really that unpredictable?

    The prediction of the demand is becoming more achievable but the operationalization still takes place in the physical world which is a challenge as trends in fashion happen faster and are wedged into shorter windows. Big data consumption is not yet at a stage that it is very helpful in the execution. Nice to know that a certain fashion item is resonating well by listening to social chatter, but being able to take action on those signals will require shortening of and precision in the supply chain.
  • Posted on: 09/20/2016

    Why did Walmart buy Jet.com?

    Good points all. What I think Jet gives Walmart is online identity. Walmart.com does big business and the good and bad is that it’s seen as the online version of Walmart. Jet stands out and by doing so gives Walmart a chance to build an online property that can set it apart.
  • Posted on: 09/13/2016

    Amazon and Fanatics play ‘anytime, anywhere, anyhow’ commerce on game day

    Wherever there is a large, predictable gathering with similar short-term purchasing needs and longer-term group affiliation (football fans, concert fans, etc.) there exists a great opportunity for a prepared retailer. There is an unfilled void and large potential for specific item sales that is not served by stadium concession stands and t-shirt vendors. These are large enough events that they can be planned out well in advance by the retailer -- this is smart retailing.
  • Posted on: 09/09/2016

    These social media behaviors are turning off your followers

    Each social media platform has a set of unique subscriber expectations that should be adhered to by retail marketers. One of the most valuable tools in email marketing was giving subscribers the ability to give input on frequency, topics of interest, and other information allowing marketers to improve the message and meet expectations. Some social media platforms allow for this type of input and segmentation.When the brand doesn’t take advantage of targeting and blankets the subscribers with everything is when interest goes down and unsubscribes go up.
  • Posted on: 09/01/2016

    Has American Girl made a wise move into Toys ‘R’ Us?

    Shop-in-Shops has been successful for many retailers and allowed them to gain exposure to additional shoppers and benefit from the heavier foot traffic of the host. American Girl should position these shops as a step towards the full American Girl destination experience, not as a replacement.
  • Posted on: 08/30/2016

    Is the Millennial car shopper Amazon’s next big audience?

    The auto dealership business is tightly controlled by the manufacturers, so I don’t see the established brands going this route in the near term for anything beyond marketing lead generation, unless it’s driven by regional auto retailers. This does present an avenue for new brands like Tesla, which needs someplace to market its wares and others as they expand to new geos. However this isn’t exactly a void in the market as there are many doing similar things today, but it does let Amazon steer its traffic to influence some sales.To the point of Millennials not valuing auto ownership, I don’t see that characteristic as generationally linked, but as a result of population shifts. According to a UN study, today, over 54 per cent of the world’s population lives in urban areas, and that is expected to increase to 66 per cent by 2050. Where cars become an ingrained part of daily life such as in suburbs and rural settings, breaking away from the readily available mode of transportation parked in the driveway is difficult.For those raised in an urban environment, cars just don’t have the allure that they do to someone raised a mile from Detroit’s Woodward Avenue. A shame, they are missing out.
  • Posted on: 08/25/2016

    Can Best Buy build momentum with new services and IoT?

    IoT is complicated, will require multiple systems and apps to work together, and can be a bit daunting and frightening to the consumer: all good things for Best Buy that play into their ability to provide guidance and service. This is a win for them. And given that Millennials will be driving IoT adoption, this may give Best Buy a way to grab hold of Millennials for the future.
  • Posted on: 08/25/2016

    Has beauty been the ‘missing link’ for Kohl’s business?

    From an observational-only analysis during a recent visit to the Kohl’s Scottsdale store, their shopper skews overwhelmingly towards female. Expanding beauty offerings seems like a natural way to grow business, encourage longer visits and appeal, depending on the selection, to a younger shopper -- the future shopper. Better than adding coffee.
  • Posted on: 08/19/2016

    Is Walmart on a roll?

    Walmart’s agility may be in question, but its aggressive drive to increase market share has not waned. The purchase of Jet, regardless of what you believe will be the end result of the acquisition, demonstrates their willingness to take risks as they look for growth. They do have a lot of sectors nipping at the low-cost value prop with some margin being eroded. To be threats those competitors will have to take them on in the rural areas where Walmart decimated single operators and they are still often the only game in town.
  • Posted on: 08/16/2016

    Where would J.C. Penney be without Sears?

    J.C. Penney’s is sure to get some short-term lift in malls where Sears has exited. I would not bank on this benefit to last long as consumers have plenty of shopping options. It’s time that the stalwarts of mall retailing utilize the advantages their name recognition, locations and large store footprint provide. These assets, yes assets, could all be leveraged along with their online presence to create a winning shopping experience. One-day delivery (same-day delivery at least in certain locations) is an attainable goal. Emphasis on BOPIS should continue. And then tighten up the slow areas of the large stores and introduce some things to keep the shopper inside the store a little longer. J.C. Penney is doing some of these things and being rewarded. But much more could be done to gain share and deliver a better shopping experience.
  • Posted on: 08/15/2016

    Aldi lets parents try before they buy new baby line

    I guess trying a new diaper product at a public, promotional changing station is a decision no odder than taking an infant to a music festival. Perhaps sell baby ear protection while they’re at it. Try discount diapers? Sure, once. If they work, you have a customer for life. If not, it's a one-time purchase.
  • Posted on: 08/01/2016

    Are retailers missing marketing opportunities with gift cards?

    A gift card seen as a "generic present" is quickly becoming a generational perception. In fact, gift cards can be the vehicle that can further facilitate a personalized, experiential shopping experience desirable to Millennials and younger. As an example, my teenage daughter sees it like this: I enjoy spending time with my friend over her favorite drink: Pumpkin Spice Lattes from Starbucks. For her birthday, I’ll buy a Starbucks gift card so that my friend can share the experience again whenever she wishes to enjoys another pumpkin latte. It's personal and thoughtful, it's not an avenue to getting out of shopping.To the point of this string, and to tie in my commentary, retailers marketing the gift card as an experiential gift seems like a largely under-used option.
  • Posted on: 07/15/2016

    What is Starbucks baking up with its latest investment?

    Taking a localized, low volume, quality baked product to mass production is difficult, but on behalf of all of all those who appreciate the baked goods over the coffee, I hope they succeed.
  • Posted on: 07/12/2016

    Do robots make sense for online delivery?

    The challenges of robot delivery (increased traffic, limited capacity, range, liability) for delivery paths requiring immediacy or variable delivery location would appear to make this option less viable than others available today. However, for scheduled deliveries or pickups to fixed locations at off-hours for example, robots may have a marketable purpose.
  • Posted on: 07/07/2016

    Do retail marketers have an appetite for data science?

    Marketing is all about the results and superior analytics brings a competitive advantage. Retailers need to find the blend of internal and external that will give them that competitive edge. Internal can give retailers the ability to review deeper, more customization, and pivot quickly. However, outsourcing can bring best-practices, delivery of new capabilities and perspectives, and freedom from learning curves and resource constraints.

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