Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

TXT Retail with past stops at Avnet, Microsoft, and JDA.
  • Posted on: 07/15/2016

    What is Starbucks baking up with its latest investment?

    Taking a localized, low volume, quality baked product to mass production is difficult, but on behalf of all of all those who appreciate the baked goods over the coffee, I hope they succeed.
  • Posted on: 07/12/2016

    Do robots make sense for online delivery?

    The challenges of robot delivery (increased traffic, limited capacity, range, liability) for delivery paths requiring immediacy or variable delivery location would appear to make this option less viable than others available today. However, for scheduled deliveries or pickups to fixed locations at off-hours for example, robots may have a marketable purpose.
  • Posted on: 07/07/2016

    Do retail marketers have an appetite for data science?

    Marketing is all about the results and superior analytics brings a competitive advantage. Retailers need to find the blend of internal and external that will give them that competitive edge. Internal can give retailers the ability to review deeper, more customization, and pivot quickly. However, outsourcing can bring best-practices, delivery of new capabilities and perspectives, and freedom from learning curves and resource constraints.
  • Posted on: 06/28/2016

    What do celebrity chefs know about food retailing?

    Variety, scents, original offerings, easy navigation and efficient checkout all make for a better grocery shopping experience. Like any other type of retail, grocers need to create an environment for the type of shopper they want to attract.Shoppers look for a variety of pre-packaged, fresh and processed offerings allowing them to grab what they need for their lifestyle and tastes. It's just good business to have a variety of offerings to meet the needs of the shopper. Healthy alternatives are obviously draws for consumers these days. However, "healthy" isn't easily defined. Is homemade-from-scratch macaroni and cheese any healthier than the frozen alternative? Ingredients and complete processed foods for quick meals that aid a time-strapped consumer certainly have a place in the aisle.
  • Posted on: 06/23/2016

    Millennials love their grocerants

    There's no better experience than rushing into the grocery store to grab a few items to complete dinner and seeing a freshly made option that gets me back on schedule and that resembles a real meal (unlike what I had planned). All grocery stores that are trying to increase business should look into the potential of offering more prepared food items with some kind of social environment. I’ve found that the local grocery stores that have added restaurant-type offerings, wine/beer sampling and coffee shops have created a comfortable, community environment and always seem to be busy ... which is the point, after all.
  • Posted on: 06/22/2016

    ModCloth backs anti-Photoshop legislation

    First we will all have to agree on what is visually deceptive, beyond computer enhancement, as there are many techniques to manipulate images. Lighting? Make-up? Background? Apparel selection? Then let’s put together a government entity to enforce each of these according to standards based on the voices of those who complain the most. Or, each retailer can use their advertising and imagery to sell their products to the audience they are trying to please (dangerously slim, ultra-slim, normal, healthy, plus-size, etc.) and let the consumer select, via their spend, which they prefer. Let’s see how that works for a while.
  • Posted on: 06/22/2016

    Marks and Spencer pulls the plug on store music

    I certainly believe that appropriate music can help a retailer create the right vibe for their target customer. However, grocery and department stores present the challenge of drawing a diverse shopper demographic so making everyone happy is an impossibility.
  • Posted on: 06/17/2016

    Are indoor maps still a game changer?

    The complexity of technology layers, required coordinated processes and presentation to the shopper continue to keep indoor mapping and all of its futuristic promise a little bit out of reach. Indoor mapping could be an important component of a complete customer engagement program and I look forward to seeing a retailer go all-in on a project like this. Mobile promotions, location hardware, beacons, integrated CRM, planograms, physical store layout, shopper identification, shopper participation, privacy rules/expectations and more need to be aligned to make this effective -- this is more than creating an app that runs a few promos.
  • Posted on: 06/14/2016

    IRCE recap: Retailers have to be careful with dynamic pricing

    Real-time lowering of prices to stay competitive with other vendors in the channel or using as part of a mark-down/clearance strategy are two areas where consumers are accepting as both appear to save them money at the register. However, real-time adjustments based on scarcity of product could have some negative brand impact.Instituted by Uber’s high-demand rates or across an entire industry (airline seats, hotel rooms, event tickets) then the consumer has little choice other than to accept it. That does not mean they happily accept it. There can be significant long-term negative repercussions if the shopper feels slighted by a pricing strategy.
  • Posted on: 06/09/2016

    Home Depot and Lowe’s can’t touch Ace for satisfied customers

    It would be an interesting experiment to have Ace open a test store with the footprint the size of a Home Depot to see if they could successfully extend their hands-on, high-quality customer assistance approach. But the truth is, Ace and Home Depot are different models within DIY which may draw the same customers, but a different points in a project, so I don’t really see a point where Ace supplants any of the big boxes in sales. Ace carved out a good niche and is good at what it does and that is great to see.
  • Posted on: 06/08/2016

    What is BK up to with its new burger/burrito mashup?

    I would say that the real benefit of this type of strategy is to create an organization that can handle variety, deliver it effectively, learn and retool. Creative, odd, colorful choices draw attention and break through a bit of the noise. There is a lot of competition in the fast food space and some rather boring and predictable menus. Does BK have the ability to deliver on the promise of the agile menu? They had better learn to or only their competitors will be eating their lunch.
  • Posted on: 06/07/2016

    Is monitoring employee data the right move for retailers?

    This could be an interesting area to investigate to see how this would help the employee, customer, business. Retailers should put this on their list of technologies to investigate and I would estimate that for most retailers it would rank around #1,000. Plenty of immediate issues requiring focus and technologies with known payback and immediate business results that should come first. Retailers should focus on getting scheduling, affinity, mobile, BOPIS, customer care, inventory, et al completed prior to assigning resources to technologies with unknown positive results.
  • Posted on: 06/06/2016

    BOPIS needs more work

    I’ve been at a large number of stores to pick up items ordered online and the first few moments of interaction inevitably are made up of the retail counter person giving me the “let me see if we have that” or “I don’t see it in the system” line –- the majority of time the order/product is found and all is OK. But it’s in those few moments of uncertainty that I have questioned why I even bothered ordering it from that store. If BOPIS is going to be offered as an option, then the retailer needs to fully commit to the process: clearly identify the pickup area, assign a dedicated staffer, train the personnel and implement some decent systems to support the process.
  • Posted on: 06/02/2016

    Do Millennials goof off too much on the job?

    Lack of focus on performing meaningful job activities by employees is a symptom of poor management. So don’t blame the Millennials, blame the managers. There are a lot of talented people out there, many in the Millennials classification, looking for good jobs.Good managers hire superior candidates — and that requires more involvement in the hiring process. Time spent up front bringing in the right people will pay big dividends for years to come.
  • Posted on: 05/25/2016

    Millennials want money to leave home

    What should a retailer do to help Millennials? Create a retail business that is highly profitable by creatively fulfilling a customer need, expanding wisely, paying taxes, and hiring and fairly compensating good workers, some of whom that are, hopefully, Millennials. With that they have done their part to help every generation. A job in retail is a great workforce entry opportunity for people of any generational label. Lots of great skills areas are enhanced with a retail position including software training, customer interaction, management, and many others.

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