Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

Currently at TXT Retail with past stops at Avnet, Microsoft, Retek and JDA.
  • Posted on: 03/24/2017

    Will smaller stores and omnichannel pay off for Kohl’s?

    Reviewing store size, assortments and the overall shopping environment to better service changing customer shopping preferences is definitely a continuous practice that all retailers should make a commitment to. There is a reasonable store size that can meet the expectations of the Kohl’s desired shopper -- and Kohl’s seems to be adjusting in a pragmatic manner.It is worrisome that some retailers have chosen to completely go online -- this seems like an over-adjustment. What about the consumer who actually wants to go shopping? This course of action of giving up on the store presence, as some retailers have recently done, is giving away an advantage.
  • Posted on: 03/22/2017

    What happens now that Alexa is on the iPhone?

    This development gives Amazon the ability to begin to take advantage of some facets of the Apple ecosystem. Perhaps this will lead to positive developments, perhaps not. But Amazon continues to introduce pathways to find what will work for consumers. While not an immediate threat to Apple’s value, this development does make one wonder why Walmart and other retailers with deep-pocket resources and some tech know-how have not offered a voice ordering system of their own to the major mobile platforms. (And please do not make it some feature built deep within an app.) It’s time a few retailers get creative and find some ways to get ahead of the mobile/lifestyle waves or risk being left even farther behind.
  • Posted on: 03/20/2017

    Will Google/Levi’s smart jacket finally make wearables fashionable?

    The form, function and fashion must all be in sync. So as a commuter bike rider, which appears to be the target audience for this product, is a jean jacket an essential piece of equipment? No. I’m a big believer in the potential of wearables, but this form (jean jacket) doesn’t really fit the use case here.
  • Posted on: 03/14/2017

    Will being more like Home Depot work for J.C. Penney?

    I salute this company for trying new things and looking to pivot in the omnichannel retail environment. Here’s the thing: toe-dipping into DIY/services may be a confusing signal to the consumer. The end-game for this strategy needs to be fleshed out fast, or else it will just serve to confuse the shopper about the experience they will receive at J.C. Penney.
  • Posted on: 03/07/2017

    Will using Uber for home deliveries work for Kroger?

    I would suggest that Kroger find a delivery option that gives them some competitive advantage. Use of Uber/Lyft/another ride-share service could be a solution in select markets to fill a gap, but what is the differentiator from any other online grocer?
  • Posted on: 03/06/2017

    Should grocers open slow checkout lanes for seniors?

    Many good points expressed on the issue of age and consideration. Would ask the researchers to refrain from making negative recommendations of common practices that can be construed as a disadvantage to a select group. For instance, reducing BOGOs because they help families and are not targeted at the elderly. Just because a promotion isn’t an advantage to every demographics doesn’t mean it is a bad promotion vehicle.
  • Posted on: 03/01/2017

    Will the AWS outage make retailers think twice about cloud?

    Yesterday’s four-hour outage, and outages in the past, should be a wake-up call to any business that exclusively uses AWS. AWS likely has a number of failsafes built in but each company should have some downstream capability that, at the least, allows for some communication with users/shoppers. The most frustrating thing about yesterday’s outage was the inability to communicate with users to let them know there was an issue with Amazon’s service. If you are building a retail business that relies on a greater percentage of revenue being generated from online sales, then outages will negatively impact revenue.
  • Posted on: 02/28/2017

    Will smart shelves ever be smart enough for Kroger and other retailers?

    I firmly believe that consumers will soon accept real-time, personalized in-store promotions at the shelf edge. Many details need to be in place and synchronized including CRM, a seamless, slimmed-down mobile app, some form of location identification, a personalized promotion generator, excellent Wi-Fi and even carts that hold smartphones. And then a big awareness campaign for consumers to get acceptance rolling -- a slow process with many rewards for the retailer that can make it work.
  • Posted on: 02/22/2017

    Can Walmart grow its online business profitably?

    Retailers, as never before, need to look at the entire shopping process and do what is right for the omni-channel business model they subscribe to and for the customer segment they are targeting. For established retailers who are expected to turn a profit and grow same-store, this is a difficult position to be in white still attempting to return shareholder value, though it looks like some analysts may be cutting some slack if the online is going the right way at the cost of some profit.In Walmart’s case, the long-term competition are Amazon and a select few others. However, its online market share is being gained from all the other retailers. Walmart is sacrificing some profit to find the right formula to be an everywhere-all-the-time retailer which is the environment of retail it will be facing in the marketplace once it all shakes out. So Walmart only needs to eek out just enough profit to maintain the shareholder value while achieving its true goal of gaining more online market share.
  • Posted on: 02/14/2017

    How price competitive does Whole Foods need to be?

    There’s no secret what you receive at a Whole Foods: a great shopping experience and quality food at a premium price. Shoppers are showing with a healthy skinnying-down of their purchases that the value they perceive is not justifying the prices they are paying. Since no company, public or private, can indefinitely withstand a loss in same store sales, an adjustment is in order which should include a review of pricing, inventory and service. They need to find the features and products that consumers will pay a premium for and which they will not. The great experience offered at Whole Foods has value but the consumer is showing that the price may be too steep.
  • Posted on: 02/01/2017

    How will online shopping transform the grocery business?

    Is there room in grocery margin to withstand the cost of home delivery? Will the consumer pay for the service of home delivery? At this point it’s a convenience play for urban and high-income consumers. Convenience has a cost and grocery many not be able to brunt the cost without going into the red.
  • Posted on: 02/01/2017

    Should the Monday after the Super Bowl be a national holiday?

    The initiative does put a spotlight on the ease of getting people (or perhaps some bots) to sign online petitions -- and the low value of this type of initiative. This petition now stands at 49,000.
  • Posted on: 01/31/2017

    Will free two-day shipping give Walmart an edge over Amazon?

    Profitability is the issue in the short-term. Will Wall Street give Walmart a pass in the quarter this is implemented? This policy will definitely have a margin-eroding effect on purchases made on Once Walmart weather's the margin issue, this will have a positive impact on its online competitiveness.
  • Posted on: 01/30/2017

    Starbucks battles mobile pick-up congestion

    Now that Starbucks has had the digital app in production for a few years, they should have plenty of data on all aspects of the sales -- time of day, products, time between ordering and pickup, etc. With this data, they should be able to devise a few solutions to the problem.
  • Posted on: 01/27/2017

    Will Big Macs boost McD’s results as popularity of all-day breakfast wanes?

    This is exactly the strategy that McDonald's should be pursuing -- the introduction of a new variation, flavor and combination. They need to use "special" foods that are available as part of their regular, non-stop promotional calendar. Then they need to find the ones (the McRib, for example) that are popular and make those annual special events. McDonald's can't compete with the premium hamburger outlets because of its size, locations, pricing and tradition so it needs to make the most of what it has. How about seasoned fries? Sriracha fries? Hot pepper cheese burgers? Filet o' Fish and Chips? ... Maybe even a Filet o' Fish with real fish.

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