Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

TXT Retail with past stops at Avnet, Microsoft, and JDA.
  • Posted on: 08/30/2016

    Is the Millennial car shopper Amazon’s next big audience?

    The auto dealership business is tightly controlled by the manufacturers, so I don’t see the established brands going this route in the near term for anything beyond marketing lead generation, unless it’s driven by regional auto retailers. This does present an avenue for new brands like Tesla, which needs someplace to market its wares and others as they expand to new geos. However this isn’t exactly a void in the market as there are many doing similar things today, but it does let Amazon steer its traffic to influence some sales.To the point of Millennials not valuing auto ownership, I don’t see that characteristic as generationally linked, but as a result of population shifts. According to a UN study, today, over 54 per cent of the world’s population lives in urban areas, and that is expected to increase to 66 per cent by 2050. Where cars become an ingrained part of daily life such as in suburbs and rural settings, breaking away from the readily available mode of transportation parked in the driveway is difficult.For those raised in an urban environment, cars just don’t have the allure that they do to someone raised a mile from Detroit’s Woodward Avenue. A shame, they are missing out.
  • Posted on: 08/25/2016

    Can Best Buy build momentum with new services and IoT?

    IoT is complicated, will require multiple systems and apps to work together, and can be a bit daunting and frightening to the consumer: all good things for Best Buy that play into their ability to provide guidance and service. This is a win for them. And given that Millennials will be driving IoT adoption, this may give Best Buy a way to grab hold of Millennials for the future.
  • Posted on: 08/25/2016

    Has beauty been the ‘missing link’ for Kohl’s business?

    From an observational-only analysis during a recent visit to the Kohl’s Scottsdale store, their shopper skews overwhelmingly towards female. Expanding beauty offerings seems like a natural way to grow business, encourage longer visits and appeal, depending on the selection, to a younger shopper -- the future shopper. Better than adding coffee.
  • Posted on: 08/19/2016

    Is Walmart on a roll?

    Walmart’s agility may be in question, but its aggressive drive to increase market share has not waned. The purchase of Jet, regardless of what you believe will be the end result of the acquisition, demonstrates their willingness to take risks as they look for growth. They do have a lot of sectors nipping at the low-cost value prop with some margin being eroded. To be threats those competitors will have to take them on in the rural areas where Walmart decimated single operators and they are still often the only game in town.
  • Posted on: 08/16/2016

    Where would J.C. Penney be without Sears?

    J.C. Penney’s is sure to get some short-term lift in malls where Sears has exited. I would not bank on this benefit to last long as consumers have plenty of shopping options. It’s time that the stalwarts of mall retailing utilize the advantages their name recognition, locations and large store footprint provide. These assets, yes assets, could all be leveraged along with their online presence to create a winning shopping experience. One-day delivery (same-day delivery at least in certain locations) is an attainable goal. Emphasis on BOPIS should continue. And then tighten up the slow areas of the large stores and introduce some things to keep the shopper inside the store a little longer. J.C. Penney is doing some of these things and being rewarded. But much more could be done to gain share and deliver a better shopping experience.
  • Posted on: 08/15/2016

    Aldi lets parents try before they buy new baby line

    I guess trying a new diaper product at a public, promotional changing station is a decision no odder than taking an infant to a music festival. Perhaps sell baby ear protection while they’re at it. Try discount diapers? Sure, once. If they work, you have a customer for life. If not, it's a one-time purchase.
  • Posted on: 08/01/2016

    Are retailers missing marketing opportunities with gift cards?

    A gift card seen as a "generic present" is quickly becoming a generational perception. In fact, gift cards can be the vehicle that can further facilitate a personalized, experiential shopping experience desirable to Millennials and younger. As an example, my teenage daughter sees it like this: I enjoy spending time with my friend over her favorite drink: Pumpkin Spice Lattes from Starbucks. For her birthday, I’ll buy a Starbucks gift card so that my friend can share the experience again whenever she wishes to enjoys another pumpkin latte. It's personal and thoughtful, it's not an avenue to getting out of shopping.To the point of this string, and to tie in my commentary, retailers marketing the gift card as an experiential gift seems like a largely under-used option.
  • Posted on: 07/15/2016

    What is Starbucks baking up with its latest investment?

    Taking a localized, low volume, quality baked product to mass production is difficult, but on behalf of all of all those who appreciate the baked goods over the coffee, I hope they succeed.
  • Posted on: 07/12/2016

    Do robots make sense for online delivery?

    The challenges of robot delivery (increased traffic, limited capacity, range, liability) for delivery paths requiring immediacy or variable delivery location would appear to make this option less viable than others available today. However, for scheduled deliveries or pickups to fixed locations at off-hours for example, robots may have a marketable purpose.
  • Posted on: 07/07/2016

    Do retail marketers have an appetite for data science?

    Marketing is all about the results and superior analytics brings a competitive advantage. Retailers need to find the blend of internal and external that will give them that competitive edge. Internal can give retailers the ability to review deeper, more customization, and pivot quickly. However, outsourcing can bring best-practices, delivery of new capabilities and perspectives, and freedom from learning curves and resource constraints.
  • Posted on: 06/28/2016

    What do celebrity chefs know about food retailing?

    Variety, scents, original offerings, easy navigation and efficient checkout all make for a better grocery shopping experience. Like any other type of retail, grocers need to create an environment for the type of shopper they want to attract.Shoppers look for a variety of pre-packaged, fresh and processed offerings allowing them to grab what they need for their lifestyle and tastes. It's just good business to have a variety of offerings to meet the needs of the shopper. Healthy alternatives are obviously draws for consumers these days. However, "healthy" isn't easily defined. Is homemade-from-scratch macaroni and cheese any healthier than the frozen alternative? Ingredients and complete processed foods for quick meals that aid a time-strapped consumer certainly have a place in the aisle.
  • Posted on: 06/23/2016

    Millennials love their grocerants

    There's no better experience than rushing into the grocery store to grab a few items to complete dinner and seeing a freshly made option that gets me back on schedule and that resembles a real meal (unlike what I had planned). All grocery stores that are trying to increase business should look into the potential of offering more prepared food items with some kind of social environment. I’ve found that the local grocery stores that have added restaurant-type offerings, wine/beer sampling and coffee shops have created a comfortable, community environment and always seem to be busy ... which is the point, after all.
  • Posted on: 06/22/2016

    ModCloth backs anti-Photoshop legislation

    First we will all have to agree on what is visually deceptive, beyond computer enhancement, as there are many techniques to manipulate images. Lighting? Make-up? Background? Apparel selection? Then let’s put together a government entity to enforce each of these according to standards based on the voices of those who complain the most. Or, each retailer can use their advertising and imagery to sell their products to the audience they are trying to please (dangerously slim, ultra-slim, normal, healthy, plus-size, etc.) and let the consumer select, via their spend, which they prefer. Let’s see how that works for a while.
  • Posted on: 06/22/2016

    Marks and Spencer pulls the plug on store music

    I certainly believe that appropriate music can help a retailer create the right vibe for their target customer. However, grocery and department stores present the challenge of drawing a diverse shopper demographic so making everyone happy is an impossibility.
  • Posted on: 06/17/2016

    Are indoor maps still a game changer?

    The complexity of technology layers, required coordinated processes and presentation to the shopper continue to keep indoor mapping and all of its futuristic promise a little bit out of reach. Indoor mapping could be an important component of a complete customer engagement program and I look forward to seeing a retailer go all-in on a project like this. Mobile promotions, location hardware, beacons, integrated CRM, planograms, physical store layout, shopper identification, shopper participation, privacy rules/expectations and more need to be aligned to make this effective -- this is more than creating an app that runs a few promos.

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