Larry Negrich

Director, Business Development, TXT Retail

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

Currently at TXT Retail with past stops at Avnet, Microsoft, Retek and JDA.
  • Posted on: 04/24/2017

    What customer service lessons can be learned from United Airlines?

    Lots of factors in this unseemly event that could have been defused and corrected in any number of ways. Retailer can learn from this and start at the beginning: hire good people. Spend time an effort on getting good staff and then treating them right, and training/preparing them for situations that will arise. If United had one good person somewhere in this chain of decisions, they could have halted the episode. Retailers should strive to hire those people who will make a difference in delivering a better experience.
  • Posted on: 04/21/2017

    How will Walmart’s price cutting affect Kroger and other rivals?

    In the short term the shopper may save a little money on each visit. In the long run price cuts, in a sector that doesn’t have much room for a cut, means poorer service, shallow assortment and the loss of convenience of locations, as some stores will surely not survive. However, the destruction of the competition through reduced price seems to prevail.
  • Posted on: 04/19/2017

    Can McD’s succeed with commercials that don’t mention its name?

    Nice to try to engage but the process of engagement takes more persuasion, intrigue, enticement than this series delivers. I don't see this ad moving anyone towards any action. I would unrun this unbranding campaign.Also, I've always felt the avoidance of brand identification in an ad is a message to the consumer that there is something wrong with the brand.
  • Posted on: 04/11/2017

    Are ‘Employee of the Month’ programs worth it?

    It depends on the type of culture the retailer is trying to establish and what other employee reward programs are being executed. This type of program is often used to show that an employee program exists -- something from corporate that checks the box. As a standalone program the "Employee of the Month" program shows a lack of thought given to the entire process. If mixed into other reward and team building activities it can have its place.
  • Posted on: 04/10/2017

    Should the same-store sales metric be retired?

    I agree with Tom Redd, this is a metric that simplifies a dynamic, complex business into a single calculation allowing quick analysis by Wall Street and the media who don’t have the time or the inclination to delve more deeply into what is actually happening. The metric will stick around but, hopefully, will get some contextual explanation in the future.
  • Posted on: 04/07/2017

    Should stores charge customers extra to use disposable cups?

    We discuss experience a great deal as a reason for a consumer to visit a retailer. Part of this experience in a coffee shop, and specifically Starbucks, is the feel of the warm coffee in the rigid paper cup. I understand if a cost of something, such as biodegradable cups, is built into a product’s cost. But penalizing a consumer for the choice of a cup may leave the consumer with a negative experience.Another consideration of user-supplied reusable cups is hygiene. While I know the process of bringing in a reusable mug to be filled is common, it does create some food safety issues. Servers are exposed to a cup that is cleaned, or not, and then handle other cups and food products. If it comes to it, I’ll pay the extra penny for a clean, disposable cup or I’ll just buy a good coffee machine and make my own coffee.
  • Posted on: 04/05/2017

    BrainTrust throwdown: Is it inevitable that tech companies will dominate retail?

    Both opinions have merit. Technology can assist smart retailers to facilitate a new way of shopping but products and the delight of a good shopping experience are required. Shoppers are still out there continuing to frequent retail, online and offline, and purchase things they need and desire. Good merchants with keen selection capabilities, aided by technology, can influence shoppers and make the process of securing the product easier for the shopper and more profitable for the retailer.
  • Posted on: 03/27/2017

    Lowe’s innovates because it has to

    Walk into Lowe's and you will see a large kiosk that is supposed to be a product locator. I believe it interacts with their app -- I'm not sure as I’ve never been compelled to try out the process. I’ve never seen a person using it. I would imagine (and I don’t have a research lab in my office so I am at a disadvantage here) that customers don’t use this kiosk to find a product because 1.) It’s annoying to have to go through the screens; 2.) The customer doesn’t know what the product is called so searching is difficult; 3.) The customer is looking for a solution to a problem, not a product and; 4.) The customer hopes that by walking into a store they will receive some assistance or else they would have stayed at home and ordered the product online.The ideas covered in the article all seem like overly-expensive ways to try to make Lowe's appear to be an innovator while in reality offering little real value to their customer. For example, an expensive in-store enclosure utilizing VR for training to “install bathroom tile and the like.” Wow. There are thousands of YouTube videos that already do this and they are all free and a customer can watch from their phone -- at home -- eating donuts. So again I think Lowe's needs to validate the shopper’s decision to visit the store with some service. Lowe's can call this personalized, real-time guidance in an in-store virtual retail environment -- it might placate the lab guys.
  • Posted on: 03/24/2017

    Will smaller stores and omnichannel pay off for Kohl’s?

    Reviewing store size, assortments and the overall shopping environment to better service changing customer shopping preferences is definitely a continuous practice that all retailers should make a commitment to. There is a reasonable store size that can meet the expectations of the Kohl’s desired shopper -- and Kohl’s seems to be adjusting in a pragmatic manner.It is worrisome that some retailers have chosen to completely go online -- this seems like an over-adjustment. What about the consumer who actually wants to go shopping? This course of action of giving up on the store presence, as some retailers have recently done, is giving away an advantage.
  • Posted on: 03/22/2017

    What happens now that Alexa is on the iPhone?

    This development gives Amazon the ability to begin to take advantage of some facets of the Apple ecosystem. Perhaps this will lead to positive developments, perhaps not. But Amazon continues to introduce pathways to find what will work for consumers. While not an immediate threat to Apple’s value, this development does make one wonder why Walmart and other retailers with deep-pocket resources and some tech know-how have not offered a voice ordering system of their own to the major mobile platforms. (And please do not make it some feature built deep within an app.) It’s time a few retailers get creative and find some ways to get ahead of the mobile/lifestyle waves or risk being left even farther behind.
  • Posted on: 03/20/2017

    Will Google/Levi’s smart jacket finally make wearables fashionable?

    The form, function and fashion must all be in sync. So as a commuter bike rider, which appears to be the target audience for this product, is a jean jacket an essential piece of equipment? No. I’m a big believer in the potential of wearables, but this form (jean jacket) doesn’t really fit the use case here.
  • Posted on: 03/14/2017

    Will being more like Home Depot work for J.C. Penney?

    I salute this company for trying new things and looking to pivot in the omnichannel retail environment. Here’s the thing: toe-dipping into DIY/services may be a confusing signal to the consumer. The end-game for this strategy needs to be fleshed out fast, or else it will just serve to confuse the shopper about the experience they will receive at J.C. Penney.
  • Posted on: 03/07/2017

    Will using Uber for home deliveries work for Kroger?

    I would suggest that Kroger find a delivery option that gives them some competitive advantage. Use of Uber/Lyft/another ride-share service could be a solution in select markets to fill a gap, but what is the differentiator from any other online grocer?
  • Posted on: 03/06/2017

    Should grocers open slow checkout lanes for seniors?

    Many good points expressed on the issue of age and consideration. Would ask the researchers to refrain from making negative recommendations of common practices that can be construed as a disadvantage to a select group. For instance, reducing BOGOs because they help families and are not targeted at the elderly. Just because a promotion isn’t an advantage to every demographics doesn’t mean it is a bad promotion vehicle.
  • Posted on: 03/01/2017

    Will the AWS outage make retailers think twice about cloud?

    Yesterday’s four-hour outage, and outages in the past, should be a wake-up call to any business that exclusively uses AWS. AWS likely has a number of failsafes built in but each company should have some downstream capability that, at the least, allows for some communication with users/shoppers. The most frustrating thing about yesterday’s outage was the inability to communicate with users to let them know there was an issue with Amazon’s service. If you are building a retail business that relies on a greater percentage of revenue being generated from online sales, then outages will negatively impact revenue.

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