gordon arnold

sales management consultant
40+ years of sales.
With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers.


Working with new materials to grasp the effectiveness as a solution for the overall project.
Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship.
Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment.
Weighing the relative costs and benefits of a potential action.
Using logic and analysis to identify the strengths and weaknesses of different approaches.
Teaching others how to create a new concept, design, build and implement a solution correctly.
Determining all of the tools needed to do a job right the first time.
Understanding written communications in all work related documents.
Communicating effectively with others in writing in order to get the desired effect or response.
Assessing how well one is doing when learning or teaching.
Using multiple approaches when learning or teaching.
Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s).
Preparing accurate reports in advance of the time required to make necessary changes.
Motivating, developing and directing people as they work together to complete their goals.
The ability to understand and follow corporate rules and guidelines and teach them to others.
The ability to identify market needs and response and to then react appropriately.
The ability to meet and exceed required profit and market share levels.
  • Posted on: 06/09/2017

    Will ‘Project Gigaton’ give Walmart a sustainable competitive edge?

    Today retailers are providing product and services to over 7 billion people world wide. The population is in need of more than the basics which include food, water, sanitation, clothing fuel and shelter. Much of what is provided to keep people alive is furnished at an ecological cost that now includes the continuous erosion of resupply capabilities. “What do you want me/us to do about this?” is not an answer for skyrocketing LOHM G&A cost increases. Consumers are buying price and placing value continuously further away to match budget allowances. The design and use of low cost renewable product is mandatory for companies to keep in step with the consumers stagnant money supply.
  • Posted on: 06/09/2017

    Is IKEA really going to start selling on Amazon’s Marketplace?

    This may be as simple as a build or buy decision. A successful e-commerce business with distribution, shipping and returns warehousing is expensive and time consuming to create. Today it is still up to the company to do the bulk of the creating themselves. The e-commerce companies with a world wide full service coverage offer a lot to companies of any size. These companies will provide detailed cost information and in some case they can provide enough demographic insight to see where new opportunities may exist and how to enter new markets. IKEA works with tight margins and already spends a lot of the profit dollars to improve and update merchandise. A buy decision will minimize the risk with quick access to new and expanding opportunities.
  • Posted on: 06/09/2017

    Is it time for stores to ditch the free Wi-Fi?

    Are we confusing customers, shoppers and shoplifters in this, and other discussions? To know what I am referring to, we simply need to spend time on the floor and observe what all the people are doing.Employees spend an outrageous amount of time communicating to and from non-work contacts for non work-related purposes. Companies pay twice for this in lost man hours and the costs of Wi-Fi. Three times if you include the number of aggravated customers that leave and/or never return and tell their friends what a nightmare shopping experience they had. Then there are the shoplifters that communicate to accomplices in and out of the store to increase their odds for success. And finally the consumer that needs to see touch and experience product before buying or reserving online with the competition. Eliminating free online will not stop these and other problems, but the savings in time and money will provide ample return rewards.An alternate solution might be providing frequent shopper club members in good standing that have electronic receipts for recent purchases with access check in through store apps and activated at a kiosk at store entrances. Time and range limits could be automated for shut down. In an age where everyone wants, it is fair for the companies to want as well.
  • Posted on: 06/08/2017

    What does it take for retailers to thrive amid shifting consumer preferences?

    Consumer purchases have redirected from wants and preferences to needs and value. To thrive in this economy takes many goals and mandates, but the winners circle remains empty. You may count the occasional flash in the pan to win a shouting match, but there formula for consistent thriving success is yet to be found.Stores and warehouses are teaming with loser inventory, with more on the way. The future is not as bleak as this may sound. Corporate needs to find and promote A & B turn product and remove the old fashioned test store/markets. The idea of automating purchasing and planning in times like these is causing open-to-buy dollars to evaporate from drastic mark downs on product that does not belong in all market areas, for a number of reasons that can not be electronically calculated. Looking at new product through the blind eyes of a computer is decades or more from being practical.
  • Posted on: 06/06/2017

    Has produce-selling Dollar General become a real threat to traditional grocers?

    So along comes the dollar stores with their new insight into the consumer market of the 21st century -- food sells. Not only does food sell, but the market economy we are suffering through has made it clear to most that along with the middle class, discretionary spending is diving as well. Food commodities, low prices and free delivery are the watermarks in retail design for the now.What the market needs is to find a way to put profit and consumer want back into the market. This has stumped the retail gurus and mavens for over a decade. There needs to be more experimenting with e-commerce, B&M retail and infomercials to complete this task. Social media’s hit and miss nightmare isn’t predictable enough to build plans around -- and may never be.
  • Posted on: 06/06/2017

    What will happen to J.Crew without Mickey Drexler as CEO?

    A large part of designing and developing a change of course to avoid catastrophic corporate irrelevance is failure to own independence from the previous executive staff. Mr. Drexler’s information conduits into the business management will most likely cause divisiveness and delayed response to the immediate market needs. Mr. Brett should consider skipping the honeymoon and appeal directly to the board for a divorce from Drexler and his rights to govern the needed repairs and business means.
  • Posted on: 06/02/2017

    Can Walmart workers deliver better last mile results on their way home from work?

    The liabilities will need to be scrutinized very closely for this to launch properly. It does bring a lot of positives into play for all who are willing to participate. There is sufficient software capability to provide for this so tracking and time keeping will not be an issue. With the number of stores and employees, the potential is obvious. What needs to be discovered is employee willingness to participate in a way that makes the service dependable for the consumer. Employee availability that is on-again and off-again will greatly affect customer satisfaction. Consumers that complain about the unwillingness of employees to perform outside the scope of the project for reasons like assembly and/or staging product will place a toll on employee enthusiasm. But for the large majority of circumstances this can be overcome and for that reason it is very much worth a try.Walmart logistics will collect and scrutinize the data from this plan and in no time at all will be able to plan and build a full-time delivery group that is efficient and profitable. That will be the game changer.
  • Posted on: 06/01/2017

    Should Amazon buy Macy’s?

    Amazon and Macy’s have almost no market commonalities. Macy’s has a few exclusive initial offering deals with high line product, but I’m not so sure that these vendors would be interested in dealing with a massive discounter. Macy’s is smothered in mall leases that are crushing the budget and seeing less and less traffic. About the only realistic aspect of this merger is that it would be totally consistent with Amazon’s getting involved with markets they now nothing about and/or failing businesses. I guess that all but insures they are very likely to give it a go.
  • Posted on: 05/30/2017

    Why is Target investing in a mattress direct seller?

    A 75 million dollar investment for a minority position from a company bleeding paper everywhere is not a good move at face value alone. A five year ROI with an acceptable profit does not seem likely. This will only add to the woes of the company and may result in close to the bone cutbacks. It was sad to watch the rapid disintegration of the USA’s middle class that was once able to support companies like Target and Whole Foods. These companies do not have the time or money to play merger and acquisitions. These companies need to place products made by struggling vendors willing and still able to work with them in stores and on line that they can sell and profit from. Now would be a good time to do it.
  • Posted on: 05/30/2017

    Will Google change the game by linking clicks to in-store purchases?

    Birthdays, weddings, spontaneous gifting, holidays and social events have a way of confounding the automated report generators we are discussing today. The misinformed reporting has a tendency to annoy consumers with offers that are in no way being considered. This fault is exponentially cascaded as time goes on by flooding consumers with irrelevant pop-ups and banners.Google is in a race to stay relevant at a time when medium and large companies are taking ownership of customer interfacing through the use of newer and faster applications that perform to consumer priorities. While the retailer efforts do make it easier to shop and buy, there are glaring opportunities for third party marketing efforts where little is done to recognize these needs. To cut costs companies review inventory turn, shortages and non performing offerings. Finding and removing a loser is easy and getting easier. What is difficult for electronic pencil whip purchasing departments is to find out why they failed and what is selling in the market that they are not aware of. The needs of any and all prospects must be individually disclosed and qualified and never anticipated and force fed to the market.Like thousands of other Information Technology companies that have come and gone most of the present day big IT companies will soon be gone and forgotten for the same reason, trying to wag the dog by the tail.
  • Posted on: 05/26/2017

    Will independent grocers turn it around in 2017?

    It seems to me that small to medium grocery businesses may be going the way of doctors, as in specialists, and trade journeyman, now yielding to modular solutions. Add to that a younger generation expecting top dollar for their labor and the interest to learn any complicated business is almost nil.Where I have seen success is independent businesses that have slowly morphed into small specialty grocers. Delicatessens, luncheonettes, and some of the private c-stores have had luck while many others just go away. There seems to be no substitution for hard work, patience and market knowledge. Small business grocery is not for heirs of family ownership with nowhere else to go, or the faint hearted.
  • Posted on: 05/26/2017

    Can Hershey help grocers transition to a digitally-dominated future?

    The Consumer Packaged Goods (CPG) supplier industry is seeing a fall off of business due to tremendous pressures on price and the dismal failures in impulse sales and product presentation vs. search from which e-commerce suffers.Today’s discussion demonstrates the tremendous frustration CPG companies are facing. The most affordable solution may be to buy or build their own c-stores to create and support consumer demand. That’s what the gasoline and dairy companies found in their search for customers. Kind of like a do it yourself approach. With their own c-stores, they don’t have to have the lowest price, which will cool down big and small retailers.
  • Posted on: 05/26/2017

    Are some retailer CEOs too old to learn new tricks?

    The survival rate for new businesses is alarming. Studies, old and new, have shown that even with a complete and proven business plan, rigid discipline and hard work the odds for success are against your winning.The first ten years of the 21st century did to the retail industry what the industrial revolution did to manufacturing. We should remember that among the most successful industrial giants there was a group of men that did well like Edison, Ford, Carnegie and dozens of others that were old men even by today’s standards. These successful men and women were aware that you must spend money to make money. They also never hesitated to take advantage of new or unknown technologies to get them what they needed for success. This included finding people that when placed in strategically imperative positions were more than adequate for the tasks at hand.Advertising was a tool to inform the market that they had what they needed or wanted for the correct market threshold pricing. Today we hire a piece of paper with no idea what is going to walk in the door. Our advertising sells dreams and much of the time delivers disappointment and nightmares.There is nothing about running a successful retail business that looks like 1999. Seventeen + years into this century and every company out there is a new business with new rules, ways and means -- like it or not. A look at the most significant failures over this past decade will clearly demonstrate that age has got nothing to do with it.
  • Posted on: 05/24/2017

    What does it take to thrive in an over-stored marketplace?

    A quick drive around town might show that the surplus of retail stores we have might be due to the frightening number of businesses that are gone or going away. The malls with their penthouse rental rates remain the most affected as our price-driven market has little tolerance for a lavish all-in-one place to buy a pair of blue jeans.A full and uniform merger of e-commerce and brick & mortar will put pressure on companies to build or rent and remodel for online shipping cost controls and BOPIS business. For small businesses still out there, they know that it is imperative to supply the local product and service items in demand that the bigger retailers can’t or won’t land.
  • Posted on: 05/24/2017

    Will Amazon’s use of data transform how retailers operate stores?

    I’m not too inspired by words of wisdom from the only surviving bookstore in town. The brick and mortar retailers that are not funded by banks and investors to find profitability must face entirely different obstacles in the current 21st century’s hostile competitive market. The data they are looking to increase sales with comes from out of stock reports, cost of goods sold reports, open to buy reports, shrink reports and the usual assortment that may be unique to their retail market type. In the search for new relevance and results-oriented reports, anything that will get more consumers in the store(s) is the need for the now.