PROFILE

gordon arnold

sales management consultant
40+ years of sales.
With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers.

SKILLS SUMMARY:

Working with new materials to grasp the effectiveness as a solution for the overall project.
Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship.
Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment.
Weighing the relative costs and benefits of a potential action.
Using logic and analysis to identify the strengths and weaknesses of different approaches.
Teaching others how to create a new concept, design, build and implement a solution correctly.
Determining all of the tools needed to do a job right the first time.
Understanding written communications in all work related documents.
Communicating effectively with others in writing in order to get the desired effect or response.
Assessing how well one is doing when learning or teaching.
Using multiple approaches when learning or teaching.
Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s).
Preparing accurate reports in advance of the time required to make necessary changes.
Motivating, developing and directing people as they work together to complete their goals.
The ability to understand and follow corporate rules and guidelines and teach them to others.
The ability to identify market needs and response and to then react appropriately.
The ability to meet and exceed required profit and market share levels.
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  • Posted on: 11/07/2017

    Why is it so hard to get retail associates to upsell?

    My advice to managers and executives faced with solving the futility of this problem is to simply step down. Those employees on the floor or phone with the capability of developing the skills needed to upsell simply need a reward system that is seen as worth the effort from their perspective. Whether it comes as a point system used to get and/or hold a higher hourly wage or as a bonus for profit taking, or how about all of that. Capitalism is a give and take market endeavor that needs more legitimate giving and less business ownership entitlements disguised as an ambiguous job description or team membership going the extra mile(age plan).
  • Posted on: 11/03/2017

    Will this be the year REI regrets opting out of Black Friday?

    Like any decision we must evaluate prospective results with what is currently trending. When reviewing what REI most probably considered, their decision was not all that complex. The current depression is now going on ten years. There are indications of revival bur not to the extent of being out of it.Brick & Mortar stores are hurting the most in this economy and this will continue into next year. Add to that the 3 to 4 black Friday events throughout the calendar year and we now own a thoroughly diluted event. In fact, consumers now see the original “Black Friday” event as a beginning of lower prices and no longer the day to start spending. The day they start spending money in large proportions is “Cyber Monday” which is when REI will be back to full strength both in store and online. This will make for an interesting tally sheet with all eyes on the hunt for November’s bottom line.Another consideration is that quality retail store associates are in the harder to find category and still on the decline. Decent pay with holidays off will attract the better candidates.
  • Posted on: 10/31/2017

    Is inventory or staffing the biggest omnichannel challenge for stores?

    The use of distribution software for omnichannel is industry predominant and in and by itself a challenge of monumental proportion further compounded with the manipulation of said software by the minimum wage employee. Add to this an increasing number of retail executives that buy into the nonsense of computer compensation for inferior input performance by functionally illiterate low wage employees now coined as artificial intelligence.Computers do not, have not and will never own abstract rationality otherwise known as intellect. Successful omnichannel requirements must first own a universally accepted definition and procedural methodology. Following that there is the necessity to have direction from sources with a keen understanding of the objectives they oversee as well as the ability to recognize potential critical impasse and the ability to create, test and implement solutions. There is no reliability in faux intelligence.
  • Posted on: 09/25/2017

    Would a radical partnership help Walmart thwart Amazon?

    This is nothing to be surprised or in suspense about. What we are seeing is the evolution of internet media. Just as television and radio combined to offer information and entertainment coast to coast, we are seeing the same conglomerate collection of companies for providing service and now product(s). This I about survival and expansion to become the world wide supplier of everything. Google, Home Depot, Walmart and most likely other very large service and product suppliers with an existing global market presence will eagerly join in.If Amazon wishes to compete, they must enroll the support and participation of small and medium business with competitively priced high quality goods and service. Amazon needs to be more aware of who can compete directly against them with little or no investment like maybe COMCAST and VERIZON. The ability to create a new buy and sell retail business and bring it to the scale of Home Depot or Walmart may require a whole new and radically different methodology.
  • Posted on: 09/20/2017

    Toys ‘R’ Us files for bankruptcy, enters ‘new era’

    What’s hot? Halloween. What’s not? Toy stores that don’t get it. This weekend people of all ages will go to Home Depot, Walmart and their respective counterparts to load up on this years latest and greatest Halloween stuff. Hard to get and the latest winning inventory items for this holiday will be stacked to the ceiling in these retail stores.As for the highly regarded Toys "R" Us, well, they see things differently and much prefer doing things as they see fit. Is it any wonder they are waiting for the market to catch on and do the right thing. The only thing that is worse than the store merchandising and inventory is declining receipt count and size. There is little or no time for the company to continue with this management style. We need a realistic leadership that knows 21st century brick and mortar sales merged with e-commerce market expectations.
  • Posted on: 09/15/2017

    Do retailers need teen consultants to really understand Gen Z?

    With the extinction of marketing departments through the business world significant oversights like we are discussing here are commonplace. Perhaps that is why 21st century luxury sales are left to price advertising. While generation Z is still in its infancy, the opportunity to introduce ourselves and enlighten this market and are being squandered just like they were for Gen X and the Millennials. The desire to sell at established profit margin and turn levels has obsoleted marketing methods for cultivating interest into new markets. This is seen clearly in the consumers’ abandonment of brand and supplier loyalty programs and retail’s desperate attempts to reinvent and revive the 20th century long dead loyalty plans. This isn’t to say we don’t know there are different generations. We simply don’t know how they buy and their decision criteria and priorities.
  • Posted on: 09/08/2017

    ‘Okay Google, I want to order from Home Depot’

    Amazon is about to get a much needed look at what competition is. Their investors should be worried about whether they can handle a qualified market share loss.
  • Posted on: 09/05/2017

    Will AI mimicry ruin online user-generated reviews?

    There is a good deal of tested information that points to consumer habits and word of mouth in ownership of chief motivators for doing business with a retailer. 21st century technology has improved these motivators making it possible for retailers to compete anew. Instead of searching weekly hard copy advertising and coupons, we now search online. If persuasive facts are easy to attain and compellingly supported options are decided upon. Social media has allowed the consumer to discuss needs, wants and findings openly and quickly before and after a buy.Artificial Intelligence is kind of handy at sorting out what we think is important. It can also readily accept a challenge to disclose some previously unanticipated events. It is still up to management to stay focused on the needs and goals of the business and to insure that the right decisions are made with accurate and relevant information. Computers can only tell what has happened and is happening with absolute accuracy. Computer projections are nothing more than a guess.To learn more about the reliability of statistically supported projections visit past NFL drafts and the thousands of warehouses across the country stuffed with product that never did and never will sell products.
  • Posted on: 09/05/2017

    Five pain points grocers must address to survive in an Amazon/Whole Foods world

    These are all good points that have been forewarned for decades. Too many of us will retort that changes have been implemented and success is averted for any number of empty reasons. This discussion unintentionally feeds the need to pontificate over ratings instead of addressing the costly issue at hand. Failure to address the strategic purpose and mission of a service provider with continuing improvements that directly address store customers, present and potential, is and will remain toxic to the business.When any improvement is built to address the needs of today’s customers, there will always demand further advance resulting from market change and climate. Tasking owns the pressure of time and accuracy like no other aspect of the business. Doing the right things wrong or like we did in the old days will irrevocably kill the business without exception in this 21st century market.
  • Posted on: 08/29/2017

    Retail Mash-Up: What if IKEA and Kohl’s birthed a new concept?

    The two companies have decided to fight a brick & mortar war against an e-commerce economy. This will most likely make the inevitable take little longer.
  • Posted on: 08/29/2017

    Are Whole Foods’ price cuts game-changing for food retailing?

    For a company that sells price to make a push into the market like what we see in this discussion, there is little surprise. Whole Foods was and is in a desperate need for a boot in floor traffic. I am not so sure that prices for the products found in Whole Foods are sustainable. In fact Amazon will have to increase prices for the targeted elite brands or pressure them out of business. We are talking about small specialty businesses that provide the illusion of highest quality and lowest ecological detriment in the world.The facts are irrelevant to the needs of a small business with exorbitant LOGH G&A costs. It matters little what Whole Foods and their select super food vendors was or could have been. The name of this game is market share and selling price to get the amount they need. Cost savings in this investment will come soon in reduces staffing and lower wages for the new hires. The independents and franchise grocery businesses will suffer the most in the wake of this new big box invasion. As for Amazon, they continue to spend with no concern for a margin call from over bought banks and investors.
  • Posted on: 08/23/2017

    Where did Applebee’s go wrong with Millennials?

    Millennials simply do not have the disposable income that was available in recent generations. You would have to go back to the first great depression of the 1930s and World War II era to see this level of minimum/low wage effects on a generation. High-priced designer beverages and eats at almost cost simply isn’t working well. And then there is the “DUI” traps which are more than hearsay. Without reliable transportation, finding work is difficult. And the cost over five years for a “DUI” conviction is outrageous to say the least. This is what Applebee’s is up against and is yet to reconcile which is a large portion of their business woes.
  • Posted on: 08/23/2017

    Will a former eBay and Home Depot exec help Macy’s get turned around?

    Selling price has little or nothing to do with a winning strategy for Macy’s. Hal Lawton has his training and experience in doing just that. Macy’s is in urgent need of an individual that can hit the ground at flank speed. While Lawton knows retail his shortcomings in clothier retail and high-end brand marketing will be most difficult to overcome before this year's Christmas selling is upon us. Bad idea.
  • Posted on: 08/23/2017

    Will the Walmart/Google voice deal give Amazon’s Alexa a run for its money?

    The proposed mutual effort leading into an e-commerce partnership will be of great value to both Walmart and Google. Not only will this expand the marketing opportunities both companies are striving for, it will also expand the needs and knowledge that both have for their core market places. Once the software issues are merged and overcome, the software developments for the future will weigh in heavily on the competition. I have no doubt that Amazon will call in IOUs from congress and the senate to investigate this deal.
  • Posted on: 08/17/2017

    Should drones be used for data collection in addition to deliveries?

    Collecting, storing and managing data is expensive and cost recovery for these efforts is difficult to establish as a need for any company. It is not a bad idea to exploit the latest proven technologies the company owns or is putting in place but addressing known market needs is a safer investment than speculation.
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