gordon arnold

sales management consultant
40+ years of sales.
With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers.


Working with new materials to grasp the effectiveness as a solution for the overall project.
Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship.
Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment.
Weighing the relative costs and benefits of a potential action.
Using logic and analysis to identify the strengths and weaknesses of different approaches.
Teaching others how to create a new concept, design, build and implement a solution correctly.
Determining all of the tools needed to do a job right the first time.
Understanding written communications in all work related documents.
Communicating effectively with others in writing in order to get the desired effect or response.
Assessing how well one is doing when learning or teaching.
Using multiple approaches when learning or teaching.
Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s).
Preparing accurate reports in advance of the time required to make necessary changes.
Motivating, developing and directing people as they work together to complete their goals.
The ability to understand and follow corporate rules and guidelines and teach them to others.
The ability to identify market needs and response and to then react appropriately.
The ability to meet and exceed required profit and market share levels.
  • Posted on: 09/20/2017

    Toys ‘R’ Us files for bankruptcy, enters ‘new era’

    What’s hot? Halloween. What’s not? Toy stores that don’t get it. This weekend people of all ages will go to Home Depot, Walmart and their respective counterparts to load up on this years latest and greatest Halloween stuff. Hard to get and the latest winning inventory items for this holiday will be stacked to the ceiling in these retail stores.As for the highly regarded Toys "R" Us, well, they see things differently and much prefer doing things as they see fit. Is it any wonder they are waiting for the market to catch on and do the right thing. The only thing that is worse than the store merchandising and inventory is declining receipt count and size. There is little or no time for the company to continue with this management style. We need a realistic leadership that knows 21st century brick and mortar sales merged with e-commerce market expectations.
  • Posted on: 09/15/2017

    Do retailers need teen consultants to really understand Gen Z?

    With the extinction of marketing departments through the business world significant oversights like we are discussing here are commonplace. Perhaps that is why 21st century luxury sales are left to price advertising. While generation Z is still in its infancy, the opportunity to introduce ourselves and enlighten this market and are being squandered just like they were for Gen X and the Millennials. The desire to sell at established profit margin and turn levels has obsoleted marketing methods for cultivating interest into new markets. This is seen clearly in the consumers’ abandonment of brand and supplier loyalty programs and retail’s desperate attempts to reinvent and revive the 20th century long dead loyalty plans. This isn’t to say we don’t know there are different generations. We simply don’t know how they buy and their decision criteria and priorities.
  • Posted on: 09/08/2017

    ‘Okay Google, I want to order from Home Depot’

    Amazon is about to get a much needed look at what competition is. Their investors should be worried about whether they can handle a qualified market share loss.
  • Posted on: 09/05/2017

    Will AI mimicry ruin online user-generated reviews?

    There is a good deal of tested information that points to consumer habits and word of mouth in ownership of chief motivators for doing business with a retailer. 21st century technology has improved these motivators making it possible for retailers to compete anew. Instead of searching weekly hard copy advertising and coupons, we now search online. If persuasive facts are easy to attain and compellingly supported options are decided upon. Social media has allowed the consumer to discuss needs, wants and findings openly and quickly before and after a buy.Artificial Intelligence is kind of handy at sorting out what we think is important. It can also readily accept a challenge to disclose some previously unanticipated events. It is still up to management to stay focused on the needs and goals of the business and to insure that the right decisions are made with accurate and relevant information. Computers can only tell what has happened and is happening with absolute accuracy. Computer projections are nothing more than a guess.To learn more about the reliability of statistically supported projections visit past NFL drafts and the thousands of warehouses across the country stuffed with product that never did and never will sell products.
  • Posted on: 09/05/2017

    Five pain points grocers must address to survive in an Amazon/Whole Foods world

    These are all good points that have been forewarned for decades. Too many of us will retort that changes have been implemented and success is averted for any number of empty reasons. This discussion unintentionally feeds the need to pontificate over ratings instead of addressing the costly issue at hand. Failure to address the strategic purpose and mission of a service provider with continuing improvements that directly address store customers, present and potential, is and will remain toxic to the business.When any improvement is built to address the needs of today’s customers, there will always demand further advance resulting from market change and climate. Tasking owns the pressure of time and accuracy like no other aspect of the business. Doing the right things wrong or like we did in the old days will irrevocably kill the business without exception in this 21st century market.
  • Posted on: 08/29/2017

    Retail Mash-Up: What if IKEA and Kohl’s birthed a new concept?

    The two companies have decided to fight a brick & mortar war against an e-commerce economy. This will most likely make the inevitable take little longer.
  • Posted on: 08/29/2017

    Are Whole Foods’ price cuts game-changing for food retailing?

    For a company that sells price to make a push into the market like what we see in this discussion, there is little surprise. Whole Foods was and is in a desperate need for a boot in floor traffic. I am not so sure that prices for the products found in Whole Foods are sustainable. In fact Amazon will have to increase prices for the targeted elite brands or pressure them out of business. We are talking about small specialty businesses that provide the illusion of highest quality and lowest ecological detriment in the world.The facts are irrelevant to the needs of a small business with exorbitant LOGH G&A costs. It matters little what Whole Foods and their select super food vendors was or could have been. The name of this game is market share and selling price to get the amount they need. Cost savings in this investment will come soon in reduces staffing and lower wages for the new hires. The independents and franchise grocery businesses will suffer the most in the wake of this new big box invasion. As for Amazon, they continue to spend with no concern for a margin call from over bought banks and investors.
  • Posted on: 08/23/2017

    Where did Applebee’s go wrong with Millennials?

    Millennials simply do not have the disposable income that was available in recent generations. You would have to go back to the first great depression of the 1930s and World War II era to see this level of minimum/low wage effects on a generation. High-priced designer beverages and eats at almost cost simply isn’t working well. And then there is the “DUI” traps which are more than hearsay. Without reliable transportation, finding work is difficult. And the cost over five years for a “DUI” conviction is outrageous to say the least. This is what Applebee’s is up against and is yet to reconcile which is a large portion of their business woes.
  • Posted on: 08/23/2017

    Will a former eBay and Home Depot exec help Macy’s get turned around?

    Selling price has little or nothing to do with a winning strategy for Macy’s. Hal Lawton has his training and experience in doing just that. Macy’s is in urgent need of an individual that can hit the ground at flank speed. While Lawton knows retail his shortcomings in clothier retail and high-end brand marketing will be most difficult to overcome before this year's Christmas selling is upon us. Bad idea.
  • Posted on: 08/23/2017

    Will the Walmart/Google voice deal give Amazon’s Alexa a run for its money?

    The proposed mutual effort leading into an e-commerce partnership will be of great value to both Walmart and Google. Not only will this expand the marketing opportunities both companies are striving for, it will also expand the needs and knowledge that both have for their core market places. Once the software issues are merged and overcome, the software developments for the future will weigh in heavily on the competition. I have no doubt that Amazon will call in IOUs from congress and the senate to investigate this deal.
  • Posted on: 08/17/2017

    Should drones be used for data collection in addition to deliveries?

    Collecting, storing and managing data is expensive and cost recovery for these efforts is difficult to establish as a need for any company. It is not a bad idea to exploit the latest proven technologies the company owns or is putting in place but addressing known market needs is a safer investment than speculation.
  • Posted on: 08/17/2017

    Is Walmart on an unstoppable run?

    We must add putting the right products and services at the right price in the store to the reasons for Walmart's success. The three reasons mentioned make growth in market share, same-store sales and e-commerce easy. Consumers with a keen understanding of how to find the best deals for needs and wants will always testify that there is no sacred store or site for guaranteed success. The average customer sees purchases of necessities and replenishment as a task that can cost them in terms of time rather than money. When one visits a Walmart store or the e-commerce site, an easy experience is waiting at the door. Add to that aggressive pricing and the wins we see here are not too surprising.The presence of thinner margins and profits need to be discovered and addressed to curtail losses. If we look closely at the clearance racks we see a size, scope and turn rate that points to purchase habits that need to be addressed. Personnel turnover is driving the costs of placement through the roof and the capability to address this opportunity may be hampered by the ability of those people in care of this important task. What stands out as most encouraging is Walmart’s focus on the markets they are in and an ability to see clearly the markets they need to be a part of. The company simply is not afraid to learn what can make them bigger and better.
  • Posted on: 08/15/2017

    Is Target ready to make a move on the home delivery front?

    Any legitimate move into the home delivery market is a positive response towards the needs of 21st century retailing. In this instance we must add the inclination to bungle new ventures by the Target executive management team. Refusing to address the need to fix what is broken has been stubbornly upheld for over a decade. There is the possibility of winning one with this investment, but many will attribute a win to the inevitability of chance instead of cleverness.
  • Posted on: 08/15/2017

    How should vendors respond to Walmart’s reluctance to raise prices?

    Without contribution from both sides of an argument, the decision to assign problematic cause on the absentee is fundamentally prejudicial and therefore in error. There are several well known factors that we can supply to the absentee side of the equation that cannot be supported as the full truth of the focused retailer's abilities, but do predominately exist in the market for companies of that size and scope.Price increases are met with very high degrees of consumer skepticism as a practice. The public is almost always left with the feeling of defenselessness and aims their meager retributions at the closest culprit. It is believed by the customer that the company that is paid the increase is totally at fault. This is supported by the market's widespread price differences for same products and services. There is almost no consumer research to determine the exact nature of the increase.While it is always quoted that the buyer is responsible for their own actions there are several prohibitive restraints that come into play. The greatest obstacle in making the general public freely aware is functional illiteracy. While this too is a condition owned by individual effort, there is an acceptance of effective communication in vendor and retailer relations that must be held as accountable for the sake of full disclosure.On a more practical exchange of argument, the face value of products over a lifetime of buying has and continues to see unrealistic price increases. For that reason we may conclude that very large companies have the resources and ability to determine fair market pricing and to project accurate landed costs. This is a high corporate priority where selling price is the market banner.So what vendors and manufactures are hearing is public feedback that is sifted, analyzed and reported to them by a single name like Walmart. To view a single name as the sole deterrent to the increased price as set forth is simply more miscalculation that needs further examination and understanding from those asking. Kind of sounds like some other problems the market and consumers are having, doesn’t it?
  • Posted on: 08/08/2017

    Should executive pay structures change to address slower growth at retail?

    It is the board of directors that must approve the chief officers of any company. So we might turn our attention to them and the stock options and bonuses they get for the jobs they are supposed to do. Investors need to look at the quality of the board of directors along with other considerations before investing and/or staying invested. Money talks and the more money that moves out the quicker and better the changes.