PROFILE

Gib Bassett

Retail and Consumer Goods Industry Principal, Oracle

Gib Bassett is a Retail and Consumer Goods Industry Principal with Oracle Corp.  His role involves helping Retail and Consumer Goods organizations take advantage of big data analytics and applications to adapt their businesses to the new world of connected consumers.

Gib has a BA in Public Relations from Purdue University and an MBA from DePaul University.  Connect with him on Twitter @gibbassett.

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  • Posted on: 05/24/2016

    Why isn’t in-store tech focused more on full-service?

    This discussion is similar to this one.I think the challenge for many retailers is viewing their associates as part of an overall strategy, not just a necessary expense to operate the physical store. Starting small by focusing on what makes a store associate's job challenging, which also plays a role in shopper satisfaction, makes sense from a store-tech prioritization standpoint. When the pay is relatively low, I think you need to work especially hard to have employees act consistently as brand ambassadors. So you have to focus as much on the associate's job satisfaction as on the shopper's in my opinion.

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