Dave Nixon

Digital Solutions Executive
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector.

My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all.

Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring
Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
  • Posted on: 07/12/2017

    Why do so many people love shopping at Ace Hardware?

    Simply put, this is one-to-one retailing in the modern age compared against mass big box stores. Inventory and selection are comparable and the customer service (experience) is great!
  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    Yes. This."The turmoil in retail today is a precursor to a brilliant renaissance where the leaders will meld new DNA, agile learning organization and robust technology all wrapped around a customer-centric strategic model that moves retailing from moving and selling widgets to giving consumers exactly what they need"Well said, Mohamed.
  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    Amazon's big move will not only allow them to be in the brick and mortar business but will cause traditional retail disruption for everyone else. This will cause transformation and revitalization in the retail sector when Amazon starts rapidly deploying big ideas and new ways to make retail great again. Unfortunately, those that do not have the ability to follow or adapt, will be gone. Good news for retail in my eyes.
  • Posted on: 06/13/2017

    Can retailers escape the scourge of free shipping?

    If the store evolves to become more experiential versus just transactional, you can provide different options for the acquisition of the product besides just shipping it. Over time we can educate and influence the new retail shopper to use alternative methods for getting the product instead of the outright priority being put on delivery because of online retailers disrupting the industry.Pickup, delivery and shipping can be done in such a way to capture more incremental basket lift and impact the customer experience in a way that negates the need for free shipping.
  • Posted on: 06/12/2017

    Is Walmart’s innovation leader right that the AR revolution is a sure thing?

    For this technology to take off, and become mainstream, the access to the tools needs to be more seamless and easy. Integrate or build the AR application directly into the camera software. This is where QR codes fell apart. Secondarily, the digital product models need to be as realistic and look as lifelike as possible or the differences can become a distraction to the buying experience. But AR and corresponding VR will help bridge the gap between digital and physical retail and should drive engagement if done correctly.
  • Posted on: 06/05/2017

    Does store operations have a seat at the digital transformation table?

    Generally, the toolsets for operations are positioned as lower priorities because they do not directly touch the Customer Experience and aren't deemed "sexy." But this a HUGE mistake. Digital Transformation is the end result, not the ACTIVITY.ALL forms of retail technology should form the ecosystem that supports the Customer Experience, and if back office, back end or store associate technology doesn't extend the brand into the physical store, then the store shopping and the overall shopper experience WILL suffer (and is).
  • Posted on: 05/24/2017

    What does it take to thrive in an over-stored marketplace?

    It's not just overbuilt, but inefficient. Retailers that create "experience centers" that are directly integrated with digital will win in both OpEx and CX. The store needs to become a destination space for the physical experience (for those brands where shoppers won't click "buy" without some physical validation), but efficient in the delivery of the product experience in an optimized footprint (you don't need every SKU of every item in every option). If physical retail can help shoppers see themselves owning the item, and how they transact to receive /buy/procure/deliver it is flexible, retail will flourish again.
  • Posted on: 05/19/2017

    Is Dick’s Sporting Goods smart to wait on more retail failures before opening new stores?

    On the button, Mark.
  • Posted on: 05/19/2017

    Is Dick’s Sporting Goods smart to wait on more retail failures before opening new stores?

    This is a great approach to future-proofing their retail brand by planning and not caving to Wall Street pressure. This approach would greatly generate more profit in a very short window for Dick's Sporting Goods. Now, when they decide to begin the expansion process and build again, they will be in a great position to shrink store footprint in favor of smaller, more efficient stores. Digital can help supplement the reduced square footage and the need for stocking major inventory.
  • Posted on: 05/18/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Aldi and Lidl both have the discount prices but have coupled them with a good shopping experience. The stores are efficient, well designed and allow for quick trips in an environment that Walmart doesn't have. Of course they are concerned, but they can also fix the issue and provide a better shopper experience if they so choose. The days of cheap and nothing else are over. Costco even beats Sam's Club because they integrate low prices with a better "warehouse" experience. Time to get moving Walmart.
  • Posted on: 05/16/2017

    Are digital CX initiatives being lost on Baby Boomers?

    The customer experience needs to be seamless and transparent. Having digital touch points will not alienate Boomers, but they will benefit on some level from the digital approach retailers are taking. They alienate themselves when it comes to things that are new, a change from the norm or things that are progressive they might not easily and quickly understand. They will be slow adopters. But they will adopt. Some. There is a business case for different digital experiences for the different segments and audiences. It is possible to embrace them both. Seek to understand the profile of your core users of certain channels and focus more of the UX on those critical users than trying to be "mobile first" or "seamless omnichannel across all touchpoints ... " If your audience doesn't use all of your tools, why design them all the same?
  • Posted on: 05/15/2017

    Will mobile wallets replace plastic loyalty cards?

    If you can streamline the experience and ease of use, your adoption will go up. How many of us have cards stashed in remote locations that never come out (my car's glovebox, for instance). It's like QR codes. If they would have built the inherent scanning ability INTO the phone, people would have adopted them. Make the form factor frictionless from the CUSTOMER'S perspective and this is a NO BRAINER.
  • Posted on: 05/12/2017

    Will Amazon dominate the online furniture market?

    They can disrupt once again for smaller, easily managed items, but not for large purchases. The risk of problems with quality, satisfaction, preference is too great for returns for larger purchases for Amazon to gain major marketshare. Plus, who handles large items when they drop ship them to your doorstep?Wayfair has also struggled financially with the large item return policies (which have a higher return percentage than traditional retail items). For accessories, lighting, etc. YES!
  • Posted on: 05/08/2017

    Do consumers want experiential rewards?

    If we can get retailers to share rewards points and programs across other brands (use your points wherever you want in the "network" -- an expanded version of Plenti), and your financial institution, the customer will drive how and where they get to engage with rewards programs. With the right type of affiliate partners, could be a creative way of breaking down the traditional transactional loyalty programs.
  • Posted on: 05/01/2017

    Is omnichannel a retail margin crusher?

    Some of the new shipping and delivery options ARE very expensive for retailers to build and maintain, for now. But as retailers generate revenue from the new models, and they mature their infrastructure, costs will come down. Retailers will need to balance costs between outsourced and owned services. It's expensive for now but will transform retail over the near-term future and costs will drop and will be distributed across different parts of the enterprise.

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