Dave Nixon

Data Analytics Solutions Executive, Teradata
Working as a digital agency executive for the past 25-years in brand, retail and digital agencies, I get the pleasure of driving customer and shopper business results for my clients in the retail sector.

My professional experience runs from sales to delivery. From producing, to leading, to generating revenue and now for serving my team members, my clients and the community that supports us all.

Specialties: Executive Leadership, Thought Leadership, Business Development, Strategy and Brand Management, Client Relationship Management, Team Building and Mentoring
Expertise: Graphic and Environmental Design, Digital Technology, Strategy, IT Services and Consulting
  • Posted on: 09/12/2017

    Artificial intelligence makes brand personalities come to life

    Brilliant! "Think of “AI” as “augmented intelligence,” rather than “artificial intelligence.”
  • Posted on: 09/12/2017

    Artificial intelligence makes brand personalities come to life

    AI should be deployed in order to achieve scale and consistency in gathering a richer data set around your shoppers or customers. But it will not be a replacement for genuine, 1-to-1 authentic customer service needs. Using AI across a retail or CPG enterprise can allow many more interactions, that provide that richer level of data that can be acted upon. This "data cycle" creates opportunities to increase the level of Customer Experience overall. It will supplement our CX work at scale than becoming the standard. AI will not necessarily (currently) handle the sentiment and empathy perspectives we leverage in verbal communications.
  • Posted on: 09/06/2017

    Do grocers need to reset the center store?

    Instead of a redesign, what if we streamlined the WAY we shop the center store? The use of wayfinding, navigation and real time curated shopping journeys using mobile devices could make the center store relevant again. Keep the high impact items on the perimeter, but create a more efficient replenishment core and leave the emotional/impulse/higher emotional quotient items on the edge.
  • Posted on: 09/05/2017

    Will AI mimicry ruin online user-generated reviews?

    They ARE! Solely for the fact that as the cost for AI drops, due to new advancements in hardware and software, their use to generate a higher volume of fake marketing will increase, sadly. This coupled with human generated reviews will ultimately lead to shopper distrust in the review and feedback system for brands. A perfect example of technology misuse without a focus on the real need ... a great customer experience drives real engagement and loyalty. Invest in being great. Not in being fake.
  • Posted on: 08/21/2017

    Why are Target’s small stores much more productive than its big boxes?

    Being in the data analytics and insights business, I'd like to think it is because of a clearer vision into product assortment and efficient merchandising decisions due to the demographics of the store itself, but I am going to assume it is because these stores are easier to navigate and find what is NEEDED, versus designed for casual shopping. I'm a big advocate for designing smaller stores to only cater to the product that works for that store and that set of shoppers. But brands like Target will need to have an increased level of understanding of their shoppers and merchandise to pull it off. It can be done.
  • Posted on: 07/12/2017

    Why do so many people love shopping at Ace Hardware?

    Simply put, this is one-to-one retailing in the modern age compared against mass big box stores. Inventory and selection are comparable and the customer service (experience) is great!
  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    Yes. This."The turmoil in retail today is a precursor to a brilliant renaissance where the leaders will meld new DNA, agile learning organization and robust technology all wrapped around a customer-centric strategic model that moves retailing from moving and selling widgets to giving consumers exactly what they need"Well said, Mohamed.
  • Posted on: 06/16/2017

    What happens now that Amazon is acquiring Whole Foods?

    Amazon's big move will not only allow them to be in the brick and mortar business but will cause traditional retail disruption for everyone else. This will cause transformation and revitalization in the retail sector when Amazon starts rapidly deploying big ideas and new ways to make retail great again. Unfortunately, those that do not have the ability to follow or adapt, will be gone. Good news for retail in my eyes.
  • Posted on: 06/13/2017

    Can retailers escape the scourge of free shipping?

    If the store evolves to become more experiential versus just transactional, you can provide different options for the acquisition of the product besides just shipping it. Over time we can educate and influence the new retail shopper to use alternative methods for getting the product instead of the outright priority being put on delivery because of online retailers disrupting the industry.Pickup, delivery and shipping can be done in such a way to capture more incremental basket lift and impact the customer experience in a way that negates the need for free shipping.
  • Posted on: 06/12/2017

    Is Walmart’s innovation leader right that the AR revolution is a sure thing?

    For this technology to take off, and become mainstream, the access to the tools needs to be more seamless and easy. Integrate or build the AR application directly into the camera software. This is where QR codes fell apart. Secondarily, the digital product models need to be as realistic and look as lifelike as possible or the differences can become a distraction to the buying experience. But AR and corresponding VR will help bridge the gap between digital and physical retail and should drive engagement if done correctly.
  • Posted on: 06/05/2017

    Does store operations have a seat at the digital transformation table?

    Generally, the toolsets for operations are positioned as lower priorities because they do not directly touch the Customer Experience and aren't deemed "sexy." But this a HUGE mistake. Digital Transformation is the end result, not the ACTIVITY.ALL forms of retail technology should form the ecosystem that supports the Customer Experience, and if back office, back end or store associate technology doesn't extend the brand into the physical store, then the store shopping and the overall shopper experience WILL suffer (and is).
  • Posted on: 05/24/2017

    What does it take to thrive in an over-stored marketplace?

    It's not just overbuilt, but inefficient. Retailers that create "experience centers" that are directly integrated with digital will win in both OpEx and CX. The store needs to become a destination space for the physical experience (for those brands where shoppers won't click "buy" without some physical validation), but efficient in the delivery of the product experience in an optimized footprint (you don't need every SKU of every item in every option). If physical retail can help shoppers see themselves owning the item, and how they transact to receive /buy/procure/deliver it is flexible, retail will flourish again.
  • Posted on: 05/19/2017

    Is Dick’s Sporting Goods smart to wait on more retail failures before opening new stores?

    On the button, Mark.
  • Posted on: 05/19/2017

    Is Dick’s Sporting Goods smart to wait on more retail failures before opening new stores?

    This is a great approach to future-proofing their retail brand by planning and not caving to Wall Street pressure. This approach would greatly generate more profit in a very short window for Dick's Sporting Goods. Now, when they decide to begin the expansion process and build again, they will be in a great position to shrink store footprint in favor of smaller, more efficient stores. Digital can help supplement the reduced square footage and the need for stocking major inventory.
  • Posted on: 05/18/2017

    Why is Walmart so concerned about Aldi and Lidl?

    Aldi and Lidl both have the discount prices but have coupled them with a good shopping experience. The stores are efficient, well designed and allow for quick trips in an environment that Walmart doesn't have. Of course they are concerned, but they can also fix the issue and provide a better shopper experience if they so choose. The days of cheap and nothing else are over. Costco even beats Sam's Club because they integrate low prices with a better "warehouse" experience. Time to get moving Walmart.

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