Charles Dimov

Director of Marketing, OrderDynamics
Charles Dimov is Director of Marketing at OrderDynamics. Charles has 21+ years experience in Marketing, Sales and Management across various IT and Technology businesses. Previous roles include Chief of Staff, Director Product Marketing, and Director Sales. Charles has held roles in brand name firms like IBM, Ericsson, HP, ADP, and OrderDynamics.

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  • Posted on: 04/27/2017

    What can TripAdvisor bring to retail?

    It seems most shoppers use their smartphone when shopping. So having a consumer reviews website which is third-party can only help the industry. It is the right step in the social retail/social selling direction. This is an interesting new dimension to another online pure-play, stepping into the omnichannel retail world. Interesting trend!
  • Posted on: 04/27/2017

    Is Walmart’s Store No. 8 breaking boundaries or bonds with its core customers?

    Keep it coming, Walmart! Sure they have a long established mode of operation -- everyday low prices. However, look at the auto industry. Honda started out making low-end small cars, yet broke that mold over time with higher-quality offerings. Hyundai followed this same pattern (perhaps not as successfully). Can it be done? Yes.In a similar respect, there is no reason that Walmart should not continue to innovate. Perhaps adding a few higher-quality, higher-brand image lines could result in a strong new position for the company.With so many retail doom reports, the Walmart innovations are a refreshing change!
  • Posted on: 04/25/2017

    Will omnichannel make the J.C. Penney and Sephora partnership more successful?

    This is a great example of two brands coming together for a truly positive relationship. J.C. Penney's omnichannel approach will definitely help Sephora. In fact, the vast majority of omnichannel retailers are only truly giving shoppers one pickup option. You can pickup in-store. With this move, Sephora shoppers can pickup their order at a Sephora location or at a J.C. Penney store.This is the type of innovation that will help turn around J.C. Penney's fortunes and keep this duo at the forefront of the retail pack.
  • Posted on: 04/24/2017

    Should Bloomingdale’s sales associates receive commissions for online sales?

    Retailers that don't provide in-store associates with credit for BOPIS sales are going to fail. Running this model means the chain is stuck in multi-channel mode. The last thing an omnichannel retailer wants is for the associate to be resentful about click-and-collect pickups and placing an online order to help a shopper in-store. It has to be seamless. It has to be a great brand experience. Associates need to get credit for omnichannel sales, so their hearts are in it, to help both the shopper and the retailer.
  • Posted on: 04/21/2017

    Are Millennials and Gen Z more about convenience or price when they shop?

    Apps do help shoppers become more savvy and more sensitive to pricing. However, the bigger factor is still the convenience factor. Millennials, Generation Z and Boomers for that matter often use mobile in-store to assess if the retailer's price is reasonable for an item. If it is within a reasonable ballpark, that sense of immediacy and convenience will override the small price difference.Remember, it is all about creating that seamless brand experience for them. Make sure your systems play to omnichannel retailing -- including mobile device orders. Make it easy. Get them in-store. Get them used to coming to your brand. Those habits will persist as they mature.
  • Posted on: 04/20/2017

    Will Amazon’s on-demand manufacturing create trouble for fast-fashion?

    Exciting new development. Thinking beyond just Amazon, I could see this taking a 30 percent position of the supply chain within the next five to 10 years. In other words, most fashion will still be ready to ship or available in showrooms. But rather than only getting inventory from in-store stock, DC, 3PL or traditional manufacturers, there will be quick manufacturers creating custom batches closer to customer locations. This is a fascinating new development in the omnichannel of retail purchasing and in fashion creation fulfillment!
  • Posted on: 04/18/2017

    Will image shopping jumpstart m-commerce?

    Exciting developments that will definitely make an impact on retail. Specifically with Millennials and Generation Z already being the most important retail spending groups, the wave of m-commerce is merely a matter of timing. Better yet, connecting m-commerce to pickup in-store makes sense -- since it is all going to be about instant gratification. When you see something you want on social you click and can pick it up within an hour or two while running errands, or en route home from work/school. Glad to see social selling heating up!
  • Posted on: 04/13/2017

    Are retail CEOs ready to ‘disagree and commit’ like Jeff Bezos?

    I agree with you Bob. Culture is key to this approach. Most companies like the idea. Most will still focus on wanting 70 to 90 percent of the information before making a decision. By that point, the decision is probably no longer important. It all starts with the culture of risk tolerance and learning from failures rather than "failure firing."
  • Posted on: 04/13/2017

    Is UPS’s Saturday announcement a sign of deliveries to come?

    Cities continue to grow. More and more people live in an apartment complex or high-rise condominium. For them in-store purchasing or omnichannel are the way to go, because deliveries to their home is a major challenge. So the idea of weekend deliveries will definitely help UPS. It will not solve the problem for all shoppers, but it will help many. Smart move UPS!
  • Posted on: 04/12/2017

    Will virtual reality transform in-store merchandising?

    I love the idea of using VR as another channel or augmentation of e-commerce. It gives brilliant feedback to the retailer on what works in terms of layout, display and placement. For standard things like boxed or canned groceries, I think this will fly.For retail purchases that have an experience involved, an opportunity to ask an expert or an opportunity to try on the clothes for the right feel/fit, VR will open another shopping avenue, but will not replace brick-and-mortar stores.All told, the more retail channels the better. It means shoppers get to use the channel that they like best and with which they are most comfortable.
  • Posted on: 04/12/2017

    Will an in-store pickup discount give Walmart an edge over Amazon?

    Brilliant idea as long as Walmart uses the discounting tactic sparingly. What I like about it is that this brings attention to the shopper, to encourage them to buy online and pickup in store. Although reports indicate that 30 percent to 50 percent of shoppers have tried click and collect, it is still not the norm.They need to focus the shopper on coming in-store to pick up from their locker, to encourage some of that add-on purchase.The downside is that discounting can become addictive. Too often I saw my fellow category managers with a portfolio of products either on constant promotion (discount), or at times having the entire portfolio on promotion. Once hooked ...
  • Posted on: 04/11/2017

    What will retailers gain from HHGregg’s loss?

    Competitors should plug subtle marketing -- hinting that they are going strong and here to stay. Perhaps a double-the-warranty period offer could help emphasize this point.Customers will be looking at HHGregg for bargains, but the lingering concern is about warranties and what to do when something goes wrong. In the case of bankrupt firms, the consumer is on their own.
  • Posted on: 04/07/2017

    What will the fourth industrial revolution mean for retail supply chains and jobs?

    From the business perspective, we will see improvements in cost efficiencies, resulting from more robot technology in the retail supply chain. However, Markus is right. What automation does is take on the simple, repetitive tasks, and even some intelligent tasks that are reasonably standard. Being the "problem-solver" is the key. Where humans do best is on the messy problems, that are not standard.Retail technology is here to stay and is more important than ever to both retailers and the supply chain. Automation is a good thing to help keep businesses profitable and keep commerce going. Becoming the problem-solver who can think orthogonally and figure out the tough and uncommon scenarios, and learning to administrate, fix and improve the system is the smart move for our workforce.
  • Posted on: 04/06/2017

    Why is digital advertising underachieving?

    Part of the tricky transition has been the need to be continually learning, evolving and changing with the digital landscape. Most marketers are still not used to the new mindspace. Marketers have to be ready to measure and analyze everything they can about a campaign to refine, fix and adjust as they go. Marketers also have to go in with an experimentation-oriented mindset. It is about trying new angles and trying two to 14 variations; getting an early read then dropping the under-performers and doubling down on the winners.
  • Posted on: 04/05/2017

    Can SpartanNash use BOPIS to take personalization to the next level?

    BOPIS can definitely help with personalization. Any good order management system will have integrations with email, social platforms, simple text systems, etc. A simple personalization step is to let the customer choose how they want to get notified of an order being ready, for example. With a centralized system or record, you can also start doing some cool things like observing what day of the week a particular shopper uses BOPIS, or likes to do their pickups. Use this in combination with loyalty offers to incent additional purchases, upsell or highlight potential purchases just before a customer's favorite ordering time.There are a world of opportunities for SpartanNash.

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