Charles Dimov

Director of Marketing, OrderDynamics
Charles Dimov is Director of Marketing at OrderDynamics. Charles has 21+ years experience in Marketing, Sales and Management across various IT and Technology businesses. Previous roles include Chief of Staff, Director Product Marketing, and Director Sales. Charles has held roles in brand name firms like IBM, Ericsson, HP, ADP, and OrderDynamics.

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  • Posted on: 10/20/2017

    Do U.S. retailers have a big cross-border opportunity?

    Cross border can be tricky -- if you don't have the right systems for it. Most medium-to-large retail chains will have (or need to have) an order management system to handle these transactions. Sure shipping to Canada is easy (it's mostly English-speaking with some French regions). But when you go further than that, your systems you need to think about multi-currency, multi-lingual capabilities, and if you ship to APAC (huge potential) -- look for double-byte character capabilities (Japanese, Korean, Chinese characters). The technology is there to help retailers ... just make sure your systems can meet your needs!
  • Posted on: 10/20/2017

    Walmart to open web mall with Lord & Taylor as an anchor

    It all depends on the financials and potential ROI. For retailers, it makes sense to be in as many locations (physical and online) as possible as long as those locations are bringing in sales -- profitably. Walmart has a great opportunity here to shift the game and bring in a more even playing field. All of this is good as long as it drives enough value for the retailers (don't overcharge them and drive the margins out of the business).
  • Posted on: 10/19/2017

    E-commerce chief expects Walmart to ‘crush it’ over next two years

    Scale is important, because people form habits. And the habit you want consumers to have is to come to your retail site. In this regard, if Walmart is right, then smaller retailers should look to be on marketplaces like Walmart's (in addition to Amazon, eBay ... ). This is always a good first step to getting the consumer to use the in-store pickup services (that drive even more sales)!
  • Posted on: 10/18/2017

    Online and Amazon to grow more dominant over the next decade

    No doubt online sales will continue to grow over the next decade. But given that Millennials like in-store shopping, omnichannel retail will become increasingly important. Today only 29.1 percent of U.S. and 23.5 percent of Canadian retailers have in-store pickup capabilities (OrderDynamics, Oct 2017) -- but that is going to change fast. That means as online grows, so will the opportunity for consumers to pick up their products right away, directly from the store while doing errands. So retailers, make sure your retail technology is up-to-date. This is more than just a passing trend.
  • Posted on: 10/17/2017

    What is the online marketplace opportunity for retailers?

    Selective and strategic collaboration is the key. Retailers and brands need to have a presence on these large marketplaces. However experimenting with the selection of products on the site, and always having a draw for the customer to come back to the retailer or brand's own site is a good strategy. Use the marketplace to capture new customers that the brand might not have otherwise tapped into. Then offer special discounts with a sale for in-store purchases, or a coupon code for purchases on the retailer's own site, etc. Use the marketplaces but, for the reasons mentioned above, do everything you can to bring the customer back to your own domain (physical and digital).
  • Posted on: 10/16/2017

    A mall carves out pop-up space for online brands

    Exceptional. One of those "why didn't I think of that" ideas. The [email protected] concept has some amazing potential. It lets online pure-plays get a taste of brick-and-mortar, and do it with the latest technology. I expect that more of these concepts will start popping up across malls. We should start seeing much faster development of online pure-plays into omnichannel retailers in the next few years.Exciting times!
  • Posted on: 10/12/2017

    Amazon gives teens their own Prime logins

    Another smart move -- catch Generation Z as early as possible. Better yet, make them feel wanted and give them that feeling of independence they so desperately want. Smart, smart move. As a parent, this does send a shiver down my spine -- but that's retailing progress.There is plenty of potential here. The question is, how well will this be received by parents? ...
  • Posted on: 10/11/2017

    Meijer cuts IT staff as it moves to the cloud

    Face it, SaaS has taken over the world. More importantly, always look for multi-tenant SaaS solutions -- as these will be most cost effective. In the retail space, even thinking about a single-tenant SaaS or on-premise solution should be immediate red flags. There are copious TCO studies that point out that SaaS is the most cost-effective solutions. Retail in-house IT should focus on the integrations of the best-in-class systems and keeping an eye out for how to configure the systems ideally to suit their individual needs.
  • Posted on: 10/11/2017

    What marketing lessons can we learn from Amazon?

    Amazon did not use silver bullets. They took an evolutionary approach. They started with place (convenient online), then focused on price (highly competitive, becoming the cheapest place to find books), then built their product breadth/depth and, finally, have become a mass promotional engine.Retailers can best learn from the fact that "Amazon is frequently not the cheapest place to buy products online." Too many focus on price when there are many other attributes that customers also seek. Maybe we should focus on the speed/convenience of omnichannel shopping, quality of product offered/procured, online and in-store service, in-store returns, etc. All of these are non-price competitive means.
  • Posted on: 10/10/2017

    Walmart seeks online edge with 35-second returns

    Totally agree, Art. Going after enhancing the returns process is brilliant. This is a great example of using their omnichannel capabilities and physical store footprint, and of using a non price-based means of competing effectively. Brilliant!
  • Posted on: 10/10/2017

    Walmart seeks online edge with 35-second returns

    Wow -- 35 second returns. This is big. Customers think about return policies when making online purchase decisions. So Walmart is preparing for the holiday season well. This is a smart move, making a commitment with fast returns. With receipt-free returns for example, the customer spends less time in line returning, with more time to roam and pick up another item or two. In fact, 66 percent of customers will make another purchase in-store when bringing a returned item back. Make the returns process fast, friendly and efficient ... and this number might even go up. Good job Walmart!
  • Posted on: 10/05/2017

    Retailers lack of trust undermines predictive personalization’s potential

    Personalization works. Today it is hard to think that anyone would not accept it. Tech vendors have to make the case and simultaneously take away the risk ... or reduce the risk of bringing in a new technology. For any major technology, the days of coming in with a forklift (rip and replace the whole ERP, WMS or existing technology) needs to be a thing of the past. To get buy-in, explain how the retailer can ease into the solution and try it on a phased approach. Like their consumers, it is important to give retailers options!
  • Posted on: 09/29/2017 is stepping out of Walmart’s shadow

    Innovation is the key. Whether differentiates from Walmart is not nearly as important as keeping up the pace of innovation -- to step out of Amazon's shadow. While Amazon/Whole Foods looks to step down from premium, it is a smart counter-maneuver for Walmart/ to step up to premium products. WalJet is on the right path ... keep it up. Also -- don't forget to emphasize the convenience of being able to pick it all up at one of the thousands of Walmart locations. That is an immediate win.
  • Posted on: 09/28/2017

    Burger King buses in customers in need of a Whopper fix

    I love the creativity! It's a brilliant little idea to endear customers to the brand. You have to give it to the marketers at Burger King ... they are trying new things, and trying to differentiate their brand -- with the wacky. Wacky can be good.
  • Posted on: 09/27/2017

    Will customers let Walmart deliver in-fridge?

    Brilliant idea that might work for busy Gen Xers and Boomers and this could be a great service for older consumers. The downside is the trust element -- which will take time and will be the biggest hurdle to overcome. That -- right after the overcrowded fridge syndrome. I love the innovative ideas that keep coming from Walmart. There is no doubt now that omnichannel retail is here to stay in more ways than originally thought!

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