Al McClain

CEO, Co-Founder, RetailWire
Al McClain is CEO and co-founder of, the expert discussion community for the retailing community. He has spent 30+ years in the retail, tech, and CPG spaces. Al's career highlights include sales and management stints with Luzianne-Blue Plate Foods, Bestfoods, Red Rose Tea, and Progressive Grocer (Trade Dimensions and Retail Insights divisions). He also co-founded in 1997, a precursor to Frequent RetailWire clients include Oracle, IBM, SAP, IRI, Emarsys, Intel, iQmetrix, Infutor, Listrak, etc.

Al has spoken extensively at industry events for the National Grocers Association, the Institute for International Research, the Magazine Publishers Association, the d2 Digital Dialogue Conference, and the Category Management Association. He has written for publications such as Nielsen Wire, Loyalty Management, and He also contributes to and represents Phil Lempert on speaking engagements, research, etc. He lives in South Florida.
  • Posted on: 04/20/2017

    Has CVS crafted a promising new drugstore shopping journey?

    I'm with you, Paula. I think they are starting from a low point with regards to their current service levels. If they can't hire more helpful store associates and pharmacy personnel, which seems to be the case based on store visits in several states over a number of years, redesigning the self service experience might be the next best thing. And, I couldn't agree more with the idea that consumers don't want to share their health issues with floor personnel, even if the internet has caused that information to be in a lot of unwanted places already.
  • Posted on: 04/18/2017

    Are consumers’ AI fears rational?

    OMG, Ian, you are on to us! We're all avatars at RetailWire except for the one behind the curtain running things, and we aren't saying who that is.
  • Posted on: 04/12/2017

    Have hacks damaged Amazon’s relationships with third-party sellers and customers?

    I'm surprised at the lack of comments on this discussion. Probably, high volume sellers on the marketplace have nothing to worry about, as Amazon will take best care of their biggest/most important sellers. But, the small seller quoted in the NBC News source article sure seems to have a major issue, especially for a small business. I would also think there is some risk that consumers will think twice about buying something from a seller on the marketplace that appears to be very small. Maybe Amazon just doesn't care much about the small/niche sellers, although that could be short-sighted.
  • Posted on: 04/07/2017

    Should stores charge customers extra to use disposable cups?

    I agree with you, to a degree, Gordon. It's not that all large corporations are "bad," but some have great incentives to do environmentally damaging things, turning a blind eye. It will take strong corporate leadership, which we see from some, to really improve the environment. Currently, the federal government has no interest in subjects like these, so private enterprise needs to step up to the plate and leaders of important corporations need to lead the way, along with innovative start ups. Sidenote: I agree that a discount for bringing your own cup is better than a charge for not. 7-Eleven currently does this on soda, and I see a little traction there.
  • Posted on: 04/07/2017

    Should stores charge customers extra to use disposable cups?

    Personally, I'd love to see this sort of thing happen, but we are such a disposable society that I think it will be a slow slog. There's this mentality out there (at least in the U.S.) that "no one tells me what to do". I'm constantly amazed at the lack of recycling by many consumers even when it is made easy. For example, in airports with recycling bins clearly labeled as to what goes in them, right next to trash bins - there is always a mix of trash and recyclables in each. A program like this might work for retailers like Whole Foods, Trader Joe's, Starbucks (although maybe not) and the like, but it definitely won't work for Walmart or Target. The few states that have put refundable fees on cans and bottles have seen reductions in roadside litter, but it still hasn't motivated the 40 or so states who don't do that to do it. It's all about "don't tell us what to do" until we reach a real crisis point in landfills or pollution, or a combination. We aren't there yet, at least in the minds of many.
  • Posted on: 04/04/2017

    Why haven’t customer surveys gone mobile?

    Another thing, Jon, is that I'll bet most consumers think companies often don't even look at survey results, let alone individual comments. I know when I have taken surveys and filled in a comment box, I have NEVER received a response other than a computerized thank you. I'll bet companies could attract customer loyalty for life if they bothered to respond to consumers who make comments. And, I don't mean a bot response, but a real note from a customer service rep that might take a minute or two to write. But, we're all to busy to do that ;)
  • Posted on: 03/09/2017

    Has Walmart found a digital answer for empty store shelves?

    I hate to disagree with you Adrian, but I see this as a positive in the former of providing endless aisle inventory. Even the largest Walmart store can't carry everything. So, Walmart first tries to satisfy the customer in the physical store, but if it can't it gets one more shot before they leave. And, if the kiosk option can get the product to the consumer in two days, it's as good as Amazon Prime and perhaps the shopper had a little fun with the kiosk as well.
  • Posted on: 02/22/2017

    Can Walmart grow its online business profitably?

    Max, it's hard for me to see Walmart converting many Amazon Prime customers, who presumably are the ones they most covet. Once one gets used to the ease, speed, and assortment of Amazon Prime, it really would take something BIG to get a Prime member to switch to Walmart. The only two things I can think of are quicker shipping (perhaps in one day from a store?) or a significant difference in price. But, I think many Prime members start at Amazon and stay there with their searches, unless the price seems WAY out of whack.
  • Posted on: 02/01/2017

    How will online shopping transform the grocery business?

    Gene, I really think you are an outlier in terms of the percentage of shopping you do online. I am, too, but where shoppers have access to supermarkets and other grocery stores like Publix, Trader Joe's, and Whole Foods and are in areas where service is good, most folks still like to get out of the house and pick their own groceries, especially fresh items.
  • Posted on: 01/31/2017

    Should the Monday after the Super Bowl be a national holiday?

    Agreed, Cathy and Jasmine. With the chaos going on in the country right now, I think we need to get a little (or a lot) more serious with our petitions. And, the last thing we need is big corporations dumbing us down any further. Meanwhile, many of us will settle down with our beer and chips to watch a bunch of guys bash each others heads in, and try not to think about the long-term consequences. But, a national holiday for the day after the game? PR stunt, or joke, or something like that.
  • Posted on: 01/31/2017

    Will free two-day shipping give Walmart an edge over Amazon?

    I agree, Tom. It instantly could make them a much bigger e-commerce player. For Prime members like me, it will make Walmart the retailer I compare to Amazon on prices, whereas I wouldn't have bothered before. Prime members who use a lot of the ancillary services will probably stay loyal, but if they are paying the $99 mainly for the two-day shipping, this could be a game changer. At least it gets Walmart back in the game and they are promising more in short order.
  • Posted on: 01/26/2017

    Will Snickers score big with live Super Bowl spot?

    Well, it's different. And isn't that a primary goal of Super Bowl ads - to be different? Something like this is unique enough that it should connect will with all pre-Baby Boomer generations. The biggest risk is that they fail to pull it off technically. Then, it will grab even more attention on social media, and I'm sure they have a back up plan to respond if/when that happens. If you are going to spend huge $ to advertise in the big game, why not be different?
  • Posted on: 01/24/2017

    Will growing competition in Florida slow Publix as it heads north?

    As someone who has three Publix supermarkets within three miles of me, what I notice most about Publix is consistently good service and quality. But, I wonder if consistency is good enough for younger generations, who seem to demand change on a weekly basis? Seems to me that perhaps the element of "surprise and delight" may be missing a bit from Publix so I'd think in the direction of more sampling, new/better prepared food items (fried chicken and meatloaf only go so far), rotating specialty items, more exotic produce, and more special events, if I were them.
  • Posted on: 01/14/2017

    Will its massive jobs announcement change public perceptions of Amazon?

    Jeff Bezos is trying to ingratiate himself with Trump, as so many other corporate leaders are doing. Meanwhile, the 100K jobs will be offset by job losses elsewhere at retailers, and to increased automation. And, the Amazon fulfillment worker of tomorrow will do the job of 2 or 3 of today's workers, as productivity increases rapidly. It sounds good, but let's give it time to see how all these pro-Trump pronouncements play out over a longer period and what happens to the retailing industry as a whole, which is not trending well.
  • Posted on: 01/05/2017

    Will store closings and layoffs end Macy’s woes?

    When is the last time you've been to a Macy's that was NOT understaffed? To me, they have become a department store in the dreaded middle, with neither great service nor unique enough products to offer. Buying up all these regional chains is something they have really never recovered from.

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