Wayfair not sweating profitability as sales and share increase

August 7, 2018

Wayfair, the online seller of furniture, expects sales to reach $6.6 billion this year. That, however, is unlikely to be enough to make the company profitable. That doesn’t seem to concern many executives and board members at the company who point to Amazon as another business that took years to become profitable while it captured market share in the process.

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