Retail News

Walgreens testing digital cooler doors that act like in-store billboards

The Wall Street Journal 01/11/2019

Walgreens is testing a technology that uses cameras, sensors and digital screens in cooler doors to act as “smart” displays that target ads to individual shoppers. Fifteen large advertisers have signed up to test the “Cooler Screens” platform, including Conagra,

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!