Wal-Mart CMO Says Focus is Local
AdAge.com (free reg. required)
In retailing, as in politics, everything is local and Wal-Mart is putting its marketing focus on meeting the needs of consumers on an individual store basis.
MORE ON THIS STORY...
MORE RETAIL NEWS HEADLINES...
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!
©2020 RetailWire LLC. All rights reserved.