Retail News

Victoria’s Secret drives L Brands’ stock down

The Wall Street Journal 07/12/2018

Shares of L Brands fell 12 percent at the close of trading yesterday after the company reported that Victoria’s Secret experienced a drop in revenues due to unexpectedly low traffic for the chain’s semiannual sale. Victoria’s Secret was forced to add two weeks to the sales event while reducing prices, which drove down the chain’s sales margins.

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