Retail News

ThirdLove moves into activewear with sports bra line

CNBC 09/22/2021

ThirdLove is launching its own line of workout clothing including a range of sports bras that the lingerie startup has been working on for two years. The consumer-direct brand’s CEO and co-founder, Heidi Zak, sees an opportunity for growth. “It’s a competitive market for sure, but there’s no company that’s saying sports bra for women, first. When you say Lululemon, I think leggings. When you say Nike, I don’t think sports bra,” said Ms. Zak.

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