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To Comp or Not To Comp?

Posted: May 25, 2021
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In March of 2021, the world began to “Comp” Covid-19.

But how do you compare against not being open, or against being open on reduced hours or with capacity limits? Some might say that the easiest thing to do would be to compare 2021 to the last “normal” year, being 2019; however, it is not that simple.

Download this whitepaper for 4 actionable insights into establishing a new baseline for performance measurement going forward.

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