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Reversing the Supply Chain Bullwhip Effect

Posted: March 17, 2021
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The entire supply chain has been upended by the pandemic. Flexibility and resiliency will be critical for retailers as they move forward.

With the onset of the COVID-19 crisis, shopper panic buying imposed severe stress on supply chains, resulting in significant out-of-stocks. What resulted was a bullwhip effect — an increasing supply chain error that creates false supply and demand fluctuations — disrupting not only retailers but also distributors, manufacturers, and suppliers.

In this whitepaper, you’ll learn how retailers can better manage their supply chains, meet today’s consumers’ demands and, ultimately, “Reverse the Bullwhip Effect.”

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