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Pitch Perfect: Orchestrating Today’s Essential CPG/Retailer Collaborations

Posted: September 9, 2019
sound engineer hands working on sound mixer, background of concert stage

“You have to change your mind with every orchestra because every orchestra has a different character.”

Though premier German orchestra conductor Kurt Masur was talking about music, the lesson applies well to the CPG industry. As transformative trends redefine the marketplace, each consumer experiences the music of CPG retail in a different way. The music that defines the customer experience must be pitch perfect.

But as tech advances and tempos increase, getting the music right is exceptionally complex. To hit the high notes, collaboration between retailers and suppliers is a must. Get IRI’s new POINT OF VIEW report on why orchestrating collaboration is imperative for connecting with and impacting shoppers.

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