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Next Generation Loyalty: A New Framework

Posted: September 5, 2018
Woman doing grocery shopping at the supermarket, she is leaning on the shopping cart and connecting with her phone, apps and retail concept

PART 2 of the NEXT GENERATION LOYALTY study.

The best competitive advantage a food retailer can have is a large and loyal customer base. To achieve this in today’s marketplace, it is essential that retailers take a next generation approach to customer loyalty and view “loyalty in 3D.”

Part 2 of Precima and FMI’s extensive study reveals that today’s programs are complex in design, but aim for simplicity in customer use.

Get your copy  to learn a new framework for thinking about loyalty and practical steps to take to pursue next generation loyalty.

(If you missed Part 1 of the study, click here…)

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