New from IRI: Consumer confidence reflected in e-commerce growthPosted: March 4, 2019
IRI’s survey sheds light on e-commerce shopper attitudes and behaviors in the final quarter of 2018.
While 2019 got off to a rocky start, with a partial government shutdown and trade challenges attributed to tariffs, consumers at the close of 2018 were buoyed by their strong household financial health and were spending accordingly.
Consumers are also increasingly comfortable with online purchasing, and retailers of all stripes are upping their online offerings, working to enhance the shopper experience.
See the latest IRI Consumer Connect survey results to learn how consumer confidence is growing in the evolving e-commerce channel.
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