IRI Report: Early View 2018 – Upcoming Food & Beverage TrendsPosted: May 15, 2018
The year is off to a slow start for CPGs, but predictions for coming quarters are favorable.
It would seem that stable inflation, low unemployment and the recent tax cuts would loosen spending, but the latest IRI Consumer Connect survey finds shoppers continuing in a conservative mindset.
To ease their financial struggles, shoppers are embracing a number of strategies, including brand switching and exploring more private label and lower-priced brands.
For a detailed, instructive look at the most recent food and beverage trends for the beginning of the year, download IRI’s just-released “Early View 2018” report.
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