IRI CONSUMER CONNECT: Build a successful Loyalty EcosystemPosted: May 5, 2021
Despite the turmoil of 2020 due to COVID-19, consumers’ attitudes toward their household financial health remains similar in 2021.
There is a divergence between consumer sentiment and actual consumer shopping patterns, as consumers report continued apprehension due to COVID-19 risks. But results from the IRI® Consumer Connect survey reveal that these risks have not lessened consumers’ desire for a deal.
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