eBook: Influencer marketingPosted: May 21, 2018
The Data-Driven Approach to Influencer Success
When it comes to buying decisions, peer to peer influence has become more powerful than top-down messaging. Many consumers are in fact blocking ads, further undercutting the effectiveness of paid efforts.
When done right, influencer marketing helps brands connect with consumers in meaningful ways, and yet pitfalls await those that fail to partner with influencers who attract genuine, high-value audiences.
This insight-rich eBook by Affinio covers the fundamentals of understanding the affinities of your audience, and then delves into new ways you can use interest and affinity data to select the right influencers and accurately measure your success beyond vanity metrics.
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