Resource

IRI Report: Where’s the non-food growth?

Posted: August 1, 2018
Pretty blonde woman looking at a product

As consumers focused on saving money, non-edible sales struggled more than CPG industry as a whole in Q2 2018.

The consumer packaged goods industry is not reaping the benefits of a fairly robust economy, according to the latest IRI Consumer Connect survey results. CPG unit sales growth is anemic and the non-food sector is struggling even more. However, all is not doom and gloom for the CPG industry — there is reason for optimism.

Download this report to learn how consumers’ shopping behaviors and attitudes are affecting non-edibles, and about opportunities CPG brands and manufacturers have to entice consumers to spend more to trade up to higher-end products and to get select benefits.

Get your copy!

By submitting this form, I give you permission to forward my contact information to designated members of the IRI and RetailWire staff.

For more information on the data we collect and how we use it, please see the RetailWire privacy policy.