A New IRI Report: Elevating In-Store Promotion StrategiesPosted: April 17, 2018
How to optimize in-store performance for growth with metrics that matter.
CPG manufacturers dedicate 30-40% of their budgets to merchandising and trade spending. In many cases, those costs exceed a brand’s media spending and possibly even raw manufacturing costs.
Despite these huge investments in merchandising and in-store promotion, the metrics most companies use to keep an eye on execution simply aren’t cutting it.
Read this new IRI POV report for an understanding of how using “metrics that matter” is helping brands identify the most important merchandising strategies and achieve maximum lift.