Retail News

‘Pay Your Age’ sale proves a boon and a bust for Build-A-Bear

Los Angeles Times 07/12/2018

Some Build-A-Bear stores in the U.S., Canada and the U.K. had to close down hours after the chain’s ‘Pay Your Age’ sales promotion began due to overwhelming demand. Consumers quickly took to social media to criticize Build-A-Bear for raising and dashing the hopes of many small children.

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