P&G Reduces Upfront TV Buy

June 14, 2005

Procter & Gamble’s decision to reduce its advance purchase of television commercials is another indication, some say, that marketers are looking for other more effective means to reach consumers.

Recent News

Waffle House Workers Strike for Fair Pay and Better Working Conditions

Waffle House workers in Conyers, Georgia, are now on their third day of striking over what they call the company’s unfair policies. Led by the Union of Southern Service Workers (USSW), Waffle House employees are demanding an end to the mandatory “meal credit” deductions from their paychecks, along with better wages and improved working conditions.