Older Consumers Flex Buying Muscles
May 4, 2004
Marketers are starting to focus messages to the needs and aspirations of more mature consumers.
Recent News
UPMC Cuts 1,000 Jobs Due to Post-Pandemic Challenges
UPMC, the largest employer in Allegheny County, Pennsylvania, is laying off about 1,000 employees. The cuts are a response to challenges in the post-pandemic healthcare market.
Millions of Workers May Be Eligible for Overtime Under New Biden Rule
The United States Department of Labor revealed that millions of workers may be eligible for overtime pay under President Joe Biden’s new rule.
Foot Locker Unveils ‘Store of the Future’ Concept
The company plans to elevate the sneaker shopping experience.
New Oreo Sour Patch Kids Cookies Unveiled
Oreo is back with another unique twist on its classic cookie. This time, the brand has teamed up with Sour Patch Kids to create a limited-edition flavor that’s sure to grab attention.