Retail News

Maxwell House looks to connect with the Starbucks generation

Advertising Age (tiered sub.) 02/17/2015

Kraft is looking to remake Maxwell House’s image and connect with Millennials. The latest attempt includes the launch of Maxwell House Iced Coffee Concentrates, a product described by Advertising Age as “Mio with caffeine.”

MORE ON THIS STORY...

MORE RETAIL NEWS HEADLINES...

Discussions
Check out RetailWire's Engaging Online Discussions Featuring Our Exclusive Braintrust!