Marketers: Do Not Give Me a Vowel
March 20, 2006
A growing practice of using shorthand in text messaging and emails has many marketers taking the vowels of out new brand introductions. A case in point: Levi’s DLX jeans.
Recent News
Popeyes Adds Menu Hack Double Stack Sandwich in the UK
Popeyes, the Louisiana chicken chain, continues to expand its menu offerings in the UK. Known for its Cajun breakfast and spicy Buffalo chicken options, the fast-food brand has now introduced a new item: the Double Stack Sandwich.
JCPenney Announces a New Rewards and Credit Program
This new program could potentially return half a billion dollars to America’s families.
Starbucks Improves Its Iconic Cold Cup
The company aims to further its commitment to be a resource-positive business.
Netflix Makes Major Changes to Its Plans
Streaming company Netflix is changing up its approach. The company, known for its subscription model without ads, is now diving into live sports, video games, and ad-supported content.