Macy’s CEO says consumers’ shopping approaches are defined by location

August 20, 2021

Suburban shoppers seem to have much less trepidation heading back to Macy’s stores, while those in urban areas are more cautious. “There is definitely the different psychology with suburban and the urban customers right now,” Macy’s CEO Jeff Gennette said. The department store retailer reported that sales in suburban locations are above 2019 levels, while those in urban centers continue to lag.

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